2015: The Year That the Homebuyer is On Top and Online

2015

 Don’t call it a comeback! Well, you could call it that. With a growing economy, electric cars, and  (hopefully) a Patriots win on February 1st, 2015 brings a lot of exciting changes.  One change that piqued our interest here at Boston Logic pertains to the  housing market shift from a seller’s market to a buyer’s market. Buyers this  year are finally projected to be favored over the sellers for a few reasons:   Loosened lending guidelines: lending institutions are offering 3% mortgage down payments, which will make buying a first... Read The Rest →

“Town Pages” are now “Search Pages”

Real Estate Town page

We have had our Town Pages feature for a couple years now, and, even though change is hard, we decided to change the name from “Town Pages” to “Search Pages.” Search Pages will not be any different from Town Pages, besides the name. On the Sequoia Platform, Search Pages not only allow admins to create pages pertaining to a certain area or town, but they also give admins the power to pull in listings based on custom pre-defined searches. These searches can be as specific as an advanced property search.... Read The Rest →

Should I get a .realtor domain?

Screen Shot 2014-10-23 at 10.01.37 AM

Wow! If there’s one thing that’s dominating the airwaves this week, it’s the .realtor top level domain. So, we want to help folks decide on a few things: Will getting a .realtor domain help my SEO? There’s no evidence that a .realtor domain will help your SEO. You should certainly not go changing the domain for your existing site to .realtor in the hope that this will produce better search engine ranking. In fact, your URL has little effect on your SEO at all. Google has said so for a... Read The Rest →

Do You Need to Worry About Negative SEO?

Negative SEO

Let’s say I have a great site for my business and it gets tens of thousands of visitors a month and hundreds of leads. Needless to say, my SEO is on point, and a lot of my leads find my site from organic search. But I’ve been hearing a lot about negative SEO recently. What is negative SEO? And is my site’s search engine ranking at risk? Also, why does it sound so scary? What is Negative SEO? According to Moz, Negative SEO is when someone attempts to lower a... Read The Rest →

What the iPhone 6 Launch Means for Real Estate

iPhone 6 queues

The new iPhone 6 is the latest craze.  At Apple stores, people have been queued up for hours.  In some cases, there lines are wrapping around blocks.  What does this mean for real estate?  For one, it shows the rise in smartphone use and the need for real estate brokerages to adopt mobile friendly websites.  Smartphone use is on the rise, especially as it becomes more affordable and accessible to most Americans. No longer are people using their phones to just make calls and text.  They are also searching.  Searches... Read The Rest →

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