Consumers care about reviews. When they are researching a product, there is a high chance they’d read the reviews. In regards to real estate, client testimonials and case studies serve as the equivalent when leads look for a brokerage and agent. Why are testimonials so important? Having testimonials on your site will help you build trust and credibility with potential clients. They help you, in a genuine way, persuade potential clients to work with you. How should you incorporate testimonials to your site? Don’t be afraid to ask your clients... Read The Rest →
Sitemaps help define the structure of your site and makes it easier for both people and search engine crawlers to navigate through your content. It’s important that you have an updated sitemap for your website and blog. This will enhance the user experience and improve SEO. Many sites now are displaying their content on fewer, longer pages. This simplifies their sitemap enough that they can put it into the footer of the website. Others designate an entire page to a sitemap, clearly defining top level, secondary, and tertiary navigation. This... Read The Rest →
Have you tried Square Cash? www.square.com/cash No, this isn’t an advertisement for square. Let’s learn from what these guys did. If you don’t know square, they kind of revolutionized the way merchants accept credit cards. They created a super simple device and app that allows you to plug a tiny card reader into your iphone , Android, or ipad, turning it into a credit card terminal in minutes. No more 50 wires hooked into your ancient cash register. Just a simple interface that works on any phone. No shock, it... Read The Rest →
With data we gathered from the 2013 RealTrends report on online performance, we created an infographic on the why upgrading to a mobile-optimized site is so important. Take a look at the numbers, and if you’re convinced, contact us to find out how you can upgrade your site.
If you don’t already have a real estate mobile-optimized website, it’s definitely time to upgrade. With the rise in smartphone use, many consumers are transitioning their desktop use to mobile. In fact, it is expected that within the next year, mobile search will surpass desktop search. This will significantly impact the real estate industry, as already, more homebuyers are using mobile as their primary tool for search. More than half of listings posted online are viewed on mobile devices, with 96 percent of the homes costing less than 1 million... Read The Rest →