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November 29, 2017
Fast and furious

The Fast & The Furious: The Battle to Convert More Real Estate Leads Online

Gone are the days of homebuyers driving down streets and looking for “For Sale” signs. Any realtor worth their salt understands the impact that today’s modern, digitally-driven, and lightning fast generation of homebuyers is having on the industry. In fact, the very first step of almost half of all buyers is to search online. Online consumers can be a fickle (and impatient) group- and many times, the agent who wins their business is the one with the quickest response time.
November 28, 2017
Real Estate-Specific Websites

Why You Need a Real Estate-Specific Website

As a sales representative I talk to dozens, and dozens of real estate agents and brokers every day. In my calls, I learn about wants and needs, pain points and concerns from professionals all over the U.S. One the most frequent conversations I have, is why it’s so important to have a real estate-specific website. While real estate brokerages have been investing in websites for a long time, many still ask “how important is my […]
May 10, 2017

Clients, Designers, & Compromise?

Clients and Designers Designing a website can be an incredibly frustrating process for both clients and web designers. All too often, clients present their designers with long, evolving lists of design requests that can transform an otherwise beautiful project into a total disaster. At the same time, designers will often minimize the importance of client input, delivering a product which neither satisfies their client’s expectations nor meets the functional needs of their industry. Web designers […]
August 12, 2016

UX vs. UI: What’s the Difference Anyway?

When someone asks you what your job is, “designer” can be a pretty broad and vague answer. Designer covers areas anywhere from interior design to fashion design – way too big of an umbrella. However, saying you work in UX UI design, while specific, is not always familiar to people even in the design world. We’re here to help you and figure out what each of these terms really mean. Good UX UI design can […]
July 13, 2016

The Power of Responsive

Responsive design has become a marketing buzzword. But that doesn’t mean it doesn’t have merit. In fact, it’s quite the opposite. Having a responsive website is increasingly important for usability as we enter the era of mobile search. Not only is a responsive site a user’s dream, it also helps you improve various metrics, including your Google ranking. Let’s get into the power of responsive: Responsive Improves SEO (and mobile SEO!) A responsive site gives […]
March 23, 2016

5 Design Resources for the Non-Designer

Design and marketing go hand and hand, and as a real estate professional it’s inevitable that you’ll need to tackle both. If you’re not someone who is all that comfortable with graphic design, taking on the work can be a challenge, especially with all of the advanced products out there that aren’t exactly user-friendly. But don’t worry, you don’t need to be a professional artist to design like one. For all of you self proclaimed […]
March 14, 2016

5 Easy Ways to Speed up your Website

Patience — there are certain things we have to have it with, websites shouldn’t be one of them. There is nothing worse than trying to view a slow loading website. We’ve all been there, sitting in front of our screens as that little pinwheel of death spins and spins…and spins some more. So what exactly slows a website down? Usually, it’s page size. Before a browser can display your web page, it needs to download […]
March 9, 2016

Page Load Time Matters in the Age of Fast. Is Your Website Up to Speed?

We’re in an age of fast. Fast food, fast cars, and now, fast websites. When was the last time you thought about your site’s speed? Most of us don’t have a ton of patience. If you do, I commend you, but for the rest of us, we want our websites to load in 3 seconds or less. Anything longer than this is proven to adversely impact the results you get from your site. Here are […]
January 18, 2016

5 Reasons to Switch to Responsive Design

Picture this; a potential customer is in the market to buy a home, and they see an ad for your real estate brokerage. Maybe they’re browsing through a magazine on the train or sitting in a lobby, watching the TV before an appointment. Wherever they are, they do not have access to a traditional computer. What they do have is their cell phone. Perfect, they can still look you up online; it sounds like fate! […]