Tuesday Tip: Facebook Timeline

Step 1. Cover Photo.

The cover photo is the first thing fans will see when they visit your page. Think of the cover photo as a showcase of what your brand represents. Therefore, you will want to pick an image which represents your area of focus - whether it be sales, rentals or a certain area. The cover photo is a great way to keep your page exciting and visually stimulating.  A good practice is to keep your cover photo fresh and current. For example: changing the image according to seasons.

Another thing to keep in mind with the new changes are the Facebook Policies i.e. Facebook does not allow Calls to Action within the cover photo.

Step 2. Profile Picture

Choose a profile picture that is at least 180 x 180 pixals. In most cases this should be your logo. The Starbucks brand page does a good job of reflecting the brand personality and making the page attractive.

starbucks facebook timeline

Starbucks Facebook Timeline

Step 3. Apps

You can customize images for your apps and rearrange them in the order of importance.

For example: We have optimized this client's (image below) custom apps section to show featured listings & property search to appear at the top .

Facebook Timeline App Customization

Facebook Timeline App Customization

Step 4. Milestones

You can also start thinking about significant events and milestones within the company that can be added to the timeline. For example: the company established date, new hires, pictures of founders, a significant sale, awards, opening of new office etc. Check out the ESPN Sportcenter Timeline for inspiration on milestones.

Step 5. You can also ad large photos with date and location and 'pin' the post to keep it as an entry at the top of your page. Many of these features can also be useful for highlighting featured/exclusive properties.

Below is a quick overview of the Timeline using Boston Logic an example:

Boston Logic Facebook Timeline

Boston Logic Facebook Timeline

Boston Logic Facebook Timeline 2

Boston Logic Facebook Timeline 2

by NJ

Posted on March 27, 2012 Filed Under Facebook for Business, Facebook Marketing, Real Estate Online Marketing, Real Estate Websites, SEO and Social Media, Social Media, Social Media for Business | Leave a Comment

New Sequoia Feature Launches: 4/21/2011

Boston Logic has recently unleashed a slew of amazing new features (as we always do!) designed to make your online presence ever stronger, and the process of turning leads into deals easier and faster than ever before. Here are just a few of the choicest highlights:

Mapped Search

If your search parameters for a new home can’t be defined by conventional constraints like towns, neighborhoods, ZIP codes, and the like, we now offer you the opportunity to “think outside the box” and literally define your own custom location. Using our new Mapped Search Tool, you can draw a shape – any shape, with unlimited sides and angles – on an interactive Google map. Want to live within a certain stretch of your favorite scenic drive in the country? Draw a boundary around it and click Search to see only listings right where you want to be. Longing for a view of the waterfront, but maybe not if that waterfront happens to include a freight terminal? No problem – draw a boundary around your favorite beach or lake.

The power is literally in your hands to define exactly where you want to find your dream home. No limits, no boundaries – except those you draw yourself. Not to mention, the tool itself is a pretty mean piece of eye candy! It’s also available for setting up Town Pages as well, so if you want to create just such a custom search for your clients to be able to access with one click, the sky’s the limit. We’re sure you’ll want to learn more about this great new tool – you can always feel free to contact us for more info, or for a comprehensive, step-by-step guide to using this and all of the other features of the Sequoia platform, be sure to visit our new User Guide.

Custom Lead Capture Timing

Using our Modal Lead Capture tool is perhaps the single most effective way to turn visitors to your website into viable leads. And that is a very modest use of the word “perhaps”. That said, it has often come up in conversation with our clients that it is often advantageous to offer a few property views before your users are prompted to register.

To that end, we’ve now added the ability for you to control how many listings a visitor can view before being required to register. As always, you can turn the feature on or off for sales, rentals, or for Developments if you have this component installed. Now, you can also set the number of property views a visitor is allowed before being prompted to register – the number is up to you.

You can even allow different numbers of views for sales, rentals, and Developments individually. This is great if you want to offer a “teaser” of a few listing views to get your visitors engaged further in the use of your site, which can increase the likelihood that they will be inclined to register and become a viable lead in your sales pipeline.

Those of you who are active with social media (good for you!) know that Facebook has dropped their FBML program, which allowed for custom development of integrated tools like property searches for your company’s Facebook page. Instead, they now support using iFramed tools instead, a radical departure from their previous strategy.

iFrames are like the web's version of Russian Nesting Dolls.

For those of you who don’t know the term, an iFrame is a portion of a website designed to be inserted within another web page such that it appears to be a part of the original page the visitor is viewing.  It’s basically the Web’s version of those classic Russian nesting dolls – the ones you open up only to find a smaller but otherwise similar version nestled inside.

As soon as we got wind of this, we immediately developed a tool for the Sequoia platform which installs an iFramed Facebook Search Tool, themed to match your Sequoia real estate website, onto your Facebook page. This tool was tested and ready to use months in advance of Facebook’s plan to phase out FBML. Take that, Zuckerberg!

When your Facebook page visitors perform a search using this tool, they are taken to your website, captured as a lead, and tracked as having come from your Facebook iFrame to help you measure the success of your social media campaign. We can install this tool as part of our immensely popular Social Media Accelerator program for real estate agents and brokers looking to empower their business strategy with the potent fuel of social media.

Contact the Boston Logic sales team today to learn more!

by admin

Posted on April 21, 2011 Filed Under New Features on Our Websites for Realtors, new sequoia features, Real Estate Website Design, Search Engine Optimization, SEO and Social Media, sequoia system, social media marketing, Uncategorized, What's New | Leave a Comment

A "Guarantee" that's Worth it's Weight in Dirt

I'm honestly astounded.

I know that we offer high quality products and services for the real estate vertical and I'm proud to say we're firmly the very best, but I'm astonished at just how low some of our "competitors" set the bar.

" We guarantee 60 visitors within the first two calendar months or it's free! "

This is the "guarantee" that z57 has right on their home page!  I'd be embarrassed to put this sentence on this site or on BostonLogic.com.  Down right embarrassed!

If you're reading this and you're a real estate website beginner, I'll explain in the next paragraph.  If you're an educated web marketer or, really, have spent any time looking at online marketing traffic reports, you've probably already concluded just how poor z57's sites must be.

For the novices out there - nothing to be ashamed of - here's a reality check:

A website that sees just 1 visit/day is almost useless! Most of the real estate websites we launch start seeing 5 or 10 times this traffic within days.

Like selling a car and saying it will run 5 miles

Would You Trust This Guy?

z57 is, in effect, guaranteeing that they'll provide next to nothing.  This is like selling a car and guaranteeing that it'll drive 5 miles.  No thank you.

Here's what really gets my goat; These folks are praying on the lack of education that most of their potential customers possess. I think that's just plain dishonest.  I couldn't do it and I don't think anyone who has ever worked at Boston Logic would ever stoop to this level.

Instead, we have 3 blogs working to educate our current and potential clients.  We hold a free LogicClassroom every month.  AND we'll honestly answer any question you might have and base those answers on web best practices.

If this blog post reads like a rant, well, it is.  I hope it was illuminating, if not entertaining.

by admin

Posted on February 15, 2011 Filed Under broker web design, custom real estate website, Real Estate Agent Website Design, Real Estate Online Marketing, Real Estate Website Design, realtor internet marketing, Realtor Web Design, realtor website marketing, realty web design, Search Engine Optimization, SEO and Social Media, Web Design For Realtors, Websites for real estate offices, websites for realtors | Leave a Comment

Improve Your Website's Presence with Online Directory Listings! 11/18/2010

The Importance of Online Directories

The goal of directory submission is to increase your real estate website's online presence, and thus, your sales. Links play a major role in determining your ranking position on Search Engines.

Obtaining inbound links in quantity and quality can immensely influence your search engine rankings.  One simple way to obtain inbound links is to submit your link to directories. Online directories exist for the sole purpose of providing links to web users to various sites categorized under relevant topics. Directory submissions are an important part of a great real estate online marketing and website optimization strategy. Read more to understand how directories work, and to get started with your site submissions through Google Places and Yelp!

Why Submit To Online Directories?

Inbound Linking. Directories are a great way to accumulate valuable inbound links, build credibility for your company by increasing your online presence, and boost your real estate website design's visibility.

Increase Search Engine Ranking. Search Engines consistently consume information on these directories because the directory links are already established and considered a reliable source of information.

Increased Traffic. Major web directories are well ranked on search engines, so they attract lots of traffic on search engine results pages. Many users also go directly to these directories rather than search engines because it is easier to locate specific businesses due to all businesses being listed under appropriate categories.

Relevant Traffic. You will get highly relevant traffic, as users click on your business under the appropriate category or sub-category are actively seeking your products or services.

Get Started: Free Listings with Google Places and Yelp!

Google Places real estate internet marketing

Each business listing on Google is in fact a giant 'cluster' of information that Google gets from a few different places: Yellow Pages, for example, as well as other third-party providers.

However, the basic information that you  submi t  through Google Places is the information that Google trusts the most. This means that it will appear instead of any basic information that Google receives from anywhere else.

To make sure the basic information you submit is accurate, Google will ask you to verify it first by entering a PIN that will be sent to either your business address or phone number when you sign up.

You can add other information to your listing too, including a description of your business, as well as photos, client reviews, or information about hours and parking costs. All of this information will also appear above similar information from other providers. Click here for more information on how to sign up for and enhance your Google Places Listing.

Yelp!

Yelp allows consumers to share the experiences they've had with local businesses and lets business owners share information about their business with their customers. Simply put, it's word of mouth-- amplified. Boston Logic also wrote a great Yelp! blog post on how Yelp works and it's benefits, so make sure to check it out!

real estate internet marketing

Some Stats and Features: Over 38 million people visited Yelp in August 2010 to make spending decisions. To help business owners get the most out of their online presence, Yelp offers a suite of FREE tools for business owners.

  • Communicate with your customers-- privately and publicly
  • Track how many people view your business page
  • Add photos, a detailed business description, up-to-date information, history, and specialties
  • Announce special offers and upcoming events
  • Recommend other businesses

Click here to Join the conversation about your business with your Free Yelp listing. Click here to Join the conversation about your business with your Free Yelp listing.

Your Turn: Do Your Homework!

Specific directories target only those websites based on a particular subject or field. No matter what your real estate business is, odds are that directories will be available that cater specifically to it. There are also regional directories available which may be highly useful if your online business targets a local audience.

You can submit to some directories for free while others charge a listing fee. Look for directories relevant to your website and industry and submit to them.

Good Luck!

by admin

Posted on November 18, 2010 Filed Under Help, Real Estate Online Marketing, Real Estate Website Design, realtor internet marketing, Search Engine Optimization, SEO and Social Media | Leave a Comment

Twitter & Tweeting for Your Real Estate Business 11/11/2010

Why Use Twitter?

As we discussed previously on utilizing Facebook for your business, leveraging social media is an important part of any real estate online marketing campaign. Twitter is one of the leading social media marketing sites, and it is an excellent tool to promote your web presence and start interacting with your clients.

Twitter puts a personal face to our business and connects you with others who share your interests, both personally and professionally. Once you start following these people, you can get a steady stream of ideas and links that you can then use for your own business and realtor web design.

Be sure to also check out Boston Logic's upcoming webinar on Twitter for Business, and other helpful LogicClassrooms!

Twitter Basics and Set-Up

1. To set up your account, go to Twitter.com and click the orange "Let Me In" button that will take you to a list of fields to fill out with basic information.

2. Click "Create My Account" when you are finished, and you are ready to start Tweeting!

3. Don't forget to use keywords relating to your business when filling out your profile, and upload a photo to gain credibility - it may also be helpful to potential clients to add your location. Also be sure to list your website in your profile so users can easily find you.

Twitter for Real Estate

Now You're Ready! What Should You Talk About?
·    Share great resources and links that you find
·    Share relevant information about the real estate industry
·    Reach out to potential leads or clients
·    Link to your blog posts to get visits to your blog and ultimately your website.

Tweeting Keys / Cheat Sheet
@username = to reply or refer people

D username = to talk privately with another person

RT = Click on "Re-tweet" on other people's tweets you find interesting: it's considered respectful

#topic = Create a custom results page on the topic that you have just tweeted

Twitterfeed

Did you know that it is possible for your content to be auto-syndicated, or sent out automatically, to multiple social media profiles at once?

A great example of this application is called Twitterfeed, which consolidates all of your status updates and posts. You can set it up so that your published blog posts, Facebook updates, Linked In profiles, etc. will all be automatically Tweeted - that is, you will generate even more of a following and audience with more venues of social media.

To read more and to find out how to get started, visit the TwitterFeed Website.


Some Last Realtor Website Marketing Tips for Twitter

* Tweet often: daily, if possible.
* Let people know that you tweet by adding a Twitter button to your blog and website.
* Be authentic when tweeting, as it's a tool to help people get to know you professionally as well as personally.
* Don't push your services too much or too often, as you won't gain too many followers (Would you want to follow a constant salesman?) and the endless promoting could get you banned.  Twitter is all about sharing information to become an expert in your field.

So what are you waiting for? Start Tweeting, if you haven't already!

Don't forget to follow Boston Logic on Twitter for the latest in real estate online marketing news, and future helpful tips!

by admin

Posted on November 11, 2010 Filed Under Real Estate Online Marketing, realtor internet marketing, realtor website marketing, SEO and Social Media, social media marketing, Uncategorized | Leave a Comment

Marketing to Your Facebook Network: 10/18/2010

Facebook: Free To Join & Over 500M Users

Leveraging social media is an important part of any marketing campaign.  In past posts we've how to start a profile on Linked In.  Now we need to talk about Facebook, the most popular of all social media networks, and how to utilize features and applications to help you reach potential leads and get them to visit your website!

Remember- the average Facebook user has at least 150 friends.  Every time a user 'Likes' a Fan Page, or comments on one of your posts or photos- it is syndicated to the News Feeds of ALL their friends; FREE Advertising.  This kind of exposure is really expensive to buy!Facebook- Find Us On

Unleash the power of Social Media Marketing!  Become involved with your Fans, and be pleasantly surprised by the results!

Fan Pages vs. Personal Profiles vs. Groups

If you are part of a brokerage firm, the firm may already have a Facebook Fan Page (if they don't, tell them they should!), and you most likely already have a Personal Profile you use to connect with friends and family.  But have you created a Fan Page for yourself as a real estate agent?

Thumbs Up to Facebook Fan Pages

Using a Fan Page to market yourself on Facebook instead of (or along with) your Personal Profile has a lot of benefits.  People cannot tag a Fan Page in a photo, so don't have to worry about clients seeing embarrassing photos of you posted by your family or friends.  Potential clients will feel more comfortable 'Liking' a Fan Page than they would 'Becoming a Friend'.  It also projects a more professional image than simply using your Personal Profile to network.

Of course you should 'Suggest' your Fan page to all your current friends, and ask them to do the same to increase your fan base!

You can always 'Friend Request' Fans that comment or interact with your Page, or once you've had a real-life interaction with them, or you're comfortable with them, etc.  'Sharing' posts from your Fan Page onto your Personal Page is a great way to encourage others to 'Share' (aka syndicate) your posts as well.

As for Groups- DON'T start a group for your company or yourself.  Groups are intended for groups of people who share similar interests to meet and plan events, etc.  A good way to utilize Facebook Groups would be to start one for your niche, like a 'Boston Student Apartments' Group, or a 'Boston Luxury Living' Group to try to meet new potential leads.  Be creative, and be active.

Creating Your Own Fan Page

Creating a Fan Page is easy!  You need to have a Person Profile to become an Administrator of the Fan Page; every Page needs at least 1 Admin.

1.      From your 'Home' Page of your Personal Profile, select the 'Ads and Pages' menu below your thumbnail photo.

How to Create a Fan Page on Facebook

2. From the 'Pages You Admin' screen, click the '+Create Page' button at the top right corner of the page.

Creating a Facebook Fan Page

3. Create an 'Official Page' for a 'Local Business', select 'Real Estate' from the drop-down menu, Name your Page, and check the box stating you are the official representative of this business.  Then click 'Create Official Page'.

Creating an Official Facebook Fan Page


Once you've created a page you can begin by filling out your Information Tab, suggesting your friends and family become Fans by 'Liking' your Page (click the 'Suggest to Friends' link below your Fan Page Profile Image), and uploading Photos!

You Can Also:

Start Conversations on Your Discussions Tab with your Fans (aka Potential Leads) to learn about their needs and wants and answer questions they may have about certain neighborhoods or buildings, etc.

Create and Market Events like Open Houses on your Events Tab, and invite your Fans as well as your friends from your Personal Profile- the best of both worlds!

Create Photo Albums for Featured Properties and add links back to the property listing your website (very important for SEO purposes).  Create Photo Albums for Events you host, charity work you do, etc.

Syndicate your Blog to Your Fan Page. Setting up an RSS feed from your blog to your Fan Page is a great way to get people noticing and reading your blog!  We recommend using the Networked Blogs application, because it will automatically syndicate to your Wall and your Fans' News Feeds whenever you create a new blog post, and it will also catalog your blog posts on a Blog Tab so fans can easily locate and browse your blog right on your Facebook Page!

MLS Property Search on Facebook linked to your website by Boston Logic

Add Property Searches to Your Fan Page.  Contact Boston Logic for help with adding a Property Search Tab that is linked to the MLS searches on your new Agent Site, and installing 'Like' buttons on your Agent Site and blog.

Add 'Like' Buttons to Your Website and Blog. This is a little tricky and requires some programming knowledge to install properly.  Read our blog about why these new 'Like' Buttons are great for your business and contact us for help getting them installed!

Add Links to Your Profiles to Your Website and Blog. You should also link to your social media profiles from your website and blog so people can easily connect with you more easily.  The Sequoia System makes adding a Facebook, Twitter, or LinkedIn logo in your website footer as easy as filling out a field on a form.  Read our Q&A Tuesday blog about Easy SEO on the Sequoia System to learn more.

Build and Maintain Your Network. Make sure to continue to build your connections.  Take 15 minutes out of your day to comment on your Fans' and Friends' posts.  Join/ create a few groups and participate in online discussions.  All of this online activity will help others gain interest in you and your business, as well as increase hits to your website!

More Resources:

If you'd like more information about Fan Pages, you can visit our blog to view a slideshow from a recent LogicClassroom we hosted about Keeping Up with Facebook; how to leveraging Facebook for your business, including more detailed instructions on how to create a Fan Page and the latest changes to the Facebook Privacy Settings for Personal Profiles (to help ensure your clients aren't seeing your private information!)

To learn more about protecting your online presence and social media liabilities, read our blog on Taking the Social Media Plunge.

For some help working through your writer's block, read our blog on Ideas for Real Estate Blogs.

by Angela

Posted on October 18, 2010 Filed Under Help, real estate blogging, Real Estate Online Marketing, realtor internet marketing, realtor website marketing, SEO and Social Media, sequoia system | 1 Comment

Complement Your Web Presence with a Professional Profile on LinkedIn! 10/14/2010

LinkedIn allows you to establish your professional profile online, stay in touch with colleagues and friends, and find experts, ideas and opportunities in the field of real estate.

We've outlined the steps below on how to set up a LinkedIn profile, which is an easy process for your realtor internet marketing campaign and beneficial by not only demonstrating your credibility to your clients, but also allows you to make more professional connections to others in your field, such as fellow agents.

1.    To get started with your Linked In Profile, sign up using your email address.


2.    You'll then be prompted to start building your website profile by filling out some professional information, like your location, company, and job title.

3.    They will then connect you back to your email contacts to see who else that you know on LinkedIn that is in your address book.

4.    You'll get a confirmation email from LinkedIn to verify your email address. Check your email and click on the link provided to confirm your email.

5.    Your browser will then re-direct you back to LinkedIn, where you will sign in. LinkedIn will then comb your contacts for people you know on LinkedIn, and we recommend that you send invitations to start your connections.

6.    At this time, you can also import names of contacts or leads by copying and pasting their emails and inviting them to connect.

7.    Now your account is set up, and they will ask what plan level that you'd like. We recommend going with the Basic Plan, which is free - you can always upgrade later!

Congratulations, you now have a LinkedIn profile!

Don't forget to visit your profile to complete it the best you can: be sure to upload a picture for credibility and add your website and twitter accounts.

You Can Also:

·    Add a position that you hold now within your company, including your current title.

·    Add where you went to school and other details of your education

·    Add your summary, which is basic information about yourself outlining your specialties. Make sure to use keywords!

·    Ask for a recommendation from past clients to start building a positive online reputation.

Spend time working on your profile and exploring the site to see all the information that is available. You can also set up an auto-syndication feature where your blog posts or Twitter updates can be automatically syndicated to your LinkedIn profile status.

Make sure to continue to build your connections, try and join a few groups, participate in online discussions: all of this real estate online marketing activity will help others gain interest in you and your business, as well as increase hits to your website!

As always, we're here to help! Please don't hesitate to contact us if you have any additional questions.

by admin

Posted on October 14, 2010 Filed Under Real Estate Online Marketing, realtor internet marketing, realtor website marketing, SEO and Social Media | Leave a Comment

Real Estate Website Q&A Tuesday: SEO and Sequoia 10/5/2010

For today's installment of Q&A Tuesday, where we discuss Frequently Asked Questions we receive from clients or potential clients regarding our Sequoia real estate website platform, I thought it would be a good idea to talk about website optimization.  We are constantly being asked about search engine optimization and how our Sequoia websites can help our clients in their search engine marketing efforts.

Here at Boston Logic, we realize the importance of search engine marketing and optimization for your real estate business.  Search engines are the way most people find information and services they want- and if your website is not optimized, it is less likely that  potential clients will find you.

Even if you've never heard of Search Engine Optimization, a Sequoia website will make optimizing your web presence easy!

Q:  How will switching to a Sequoia website help me with SEO?

A: The Sequoia platform was designed specifically with search engine optimization in mind!  Sequoia is a cutting edge website platform that integrates the most advanced real estate website features enabling leading-edge marketing campaigns- and we're constantly improving it!  Whenever there is a Sequoia system upgrade, your site is upgraded automatically, so your website will always be using the best technology in the real estate industry.

Q:  I don't understand SEO.  Will I still be able to benefit from the SEO features of a Sequoia website?

A: Yes!  With a Sequoia website, adding important Meta Data (such as Page Titles, Page Descriptions, and Keyword Tags) to your website pages and creating custom URLs (essential elements of a well-optimized page) are as easy as filling out a field on a form!  You don't have to be an SEO specialist or know HTML to improve your search engine ranking!  Simply fill out the fields provided as you create your pages!

Adding Essential SEO Elements to a Sequoia Website is EASY!

Adding Essential SEO Elements is EASY!

Q:  Is there support available if I need help with my SEO?

A: Yes!  Your Sequoia website comes with a very informative Users Guide tab you can access from your Admin dashboard.  We are constantly adding easy-to-follow demos and step-by-step instructions to the Help Section of this blog, and articles on SEO best practices on our blog at RealEstateSEO1.com.

Here are a few suggested links to help get you started:

Real Estate SEO is a Process

Optimize Your Site to Get More Traffic and Leads

Simple SEO for Your Blog

Q:  I heard that using Social Media could help my SEO; how do Sequoia websites integrate with popular social sites?

A: You heard correctly!  Utilizing social media sharing and social media websites are integral parts of any good search engine marketing strategy.  We are constantly upgrading our system to keep up with social media trends.

Sequoia websites also give you the ability to add Facebook, Twitter, and LinkedIn icons to your website's footer that link to your profile pages on these social media sites.  Setup is easy!  Simply copy and paste the URL of your profile page into the 'Social Media' fields on your 'Configuration' tab from your Admin dashboard, click 'Save' and your icon links appear automatically!

Easy to add Social Media Site icon links!The more ways you give potential clients to connect with you, the better!  We can also help you set up MLS and rental property searches on your Facebook Fan Page that connect to the property searches on your website, and help you set up an RSS feed from your blog to your social media profiles!

by Angela

Posted on October 5, 2010 Filed Under broker web design, New Features on Our Websites for Realtors, Q & A, Real Estate Agent Website Design, Real Estate Online Marketing, Real Estate Website Design, real estate website designer, realtor internet marketing, Realtor Web Design, realtor website marketing, realty web design, SEO and Social Media, Sequioa Real Estate Website Design, Web Design For Realtors, Websites for real estate offices, websites for realtors | 1 Comment

All About Real Estate Website Blogs Q & A Tuesday #1: 9/7/2010

Today will be the first installment of Q & A Tuesday. We'll be posting common questions about the Sequoia platform here each Tuesday. We get A LOT of questions. We know many of you would like to have the same answers. So, here we go:

Q: Can my website include a blog?

A: Yes, the Sequoia platform offers a blog as an optional component to the system. We HIGHLY recommend signing up for this component. Blogging is very helpful for search engine optimization. Blogging is also a great way to educate your customers and generate leads by positioning yourself and/or your company brand as an authority.

Q: How much does the blog cost?

A: The blog costs just $20/month with your Sequoia site.

Q: What should I write about on the blog?

A: Check out this blog and our real estate seo blog for TONS of ideas on what to blog, how to blog, how often, and lost of other useful information.

Q: Does Boston Logic Provide blog content?

A: Yes! We do provide blog content as part of many of our search engine optimization and social media campaigns. Depending on the size and scope of your campaign, we will produce targeted, keyword rich content for your blog. If you'd like to learn more about this, click here: Search Engine Optimization

Q: What about WordPress?

A: We can either launch your blog using our proprietary blogging software or we can develop your blog on top of the wordpress platform.

Q: What's the difference between the WordPress platform and the blogging component that's part of the Sequoia Real Estate Website platform?

A: The blogging component that is part of the Sequoia real estate website platform is an integrated solution. Agents and brokers have 1 account and 1 place to login in order to blog, manage leads, manage their site, access the intranet, and use all of the other features that the Sequoia system offers. If we launch your blog on the WordPress platform, then you're going to be adding another technology to the mix. We often find that clients do not want to train themselves and/or their team to use 2 different pieces of software. Other clients are comfortable with WordPress already and would prefer to stay with what they already know. So, we offer both.

by admin

Posted on September 7, 2010 Filed Under Q & A, real estate blogging, SEO and Social Media, Sequioa Real Estate Website Design, Websites for real estate offices, websites for realtors | Leave a Comment

Online Marketing Trends for Real Estate

Considering leveraging your business with an online edge through SEO or a new real estate website design? The recent growth in the online real estate presence is an excellent opportunity for you to create a more dynamic presence in your market, as the majority of online visitors now represent an ideal demographic. The average visitor frequenting an online real estate website has a median income of $60,000+, and their homes are valued at $200,000. As realtors, you have a great opportunity to capture these visitors through online advertising: this not only includes your website, but also real estate seo and online ad programs.

In 2009, online real estate ad spending reached 1.8 billion, with speculation that this figure will double for all of 2010. This is taking place as more focus is shifted to online demographics rather than traditional outlets like newspaper advertising (where real estate classified ads were down by 8% in 2009).  By the end of 2010, newspaper advertisements will account for only 30% of real estate advertising dollars.

These stats aren't the only reason for making the transition from traditional format to online. Online advertisements offer more of an investment opportunity because you can track every click of users on your ads, which is much more effective, efficient, and reportable. That is, you can easily track the success of a campaign by checking how many clicks are made, rather than guessing which ads worked when you see a change in sales.

Search Engines:

Showing up in search engine rankings by being indexed isn't enough.  Especially for real estate websites, SEO and website configuration must be done properly to rise quickly up the ranks, and SEO best practices are required to get this done.  Traffic drops off substantially after the first result of the main page search listing.  In other words, the first page of search listings garner more attention then any or all subsequent pages combined.  Even on the first page of search results, the traffic distribution is uneven.

This makes sense:  if traffic consists of a specific and sought after demographic, and if more and more website leads are converting sales, then having a site which brings in traffic through high search listings makes sense. Now, search engine optimization is one of the fasted growing segment of real estate website expenditure. Get in on this new wave of real estate online marketing today, and contact us to get started.

Questions? Comments? We'd love to hear from you!

by admin

Posted on August 5, 2010 Filed Under New Features on Our Websites for Realtors, Real Estate Agent Website Design, Real Estate Online Marketing, Real Estate Website Design, realtor internet marketing, realtor website marketing, SEO and Social Media, Sequioa Real Estate Website Design, Uncategorized | Leave a Comment

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