More Sequoia System Updates!

New Sequoia Site Launch: Gibson Sotheby’s International Realty

Boston Logic is excited to announce the launch of yet another Sequoia platform website built with our Custom Design Theme option: Gibson Sotheby’s International Realty. Gibson Sotheby’s is a top-shelf brand, and only the best would suffice for their new website. Boston Logic’s Sequoia platform along with our Sequoia Custom Design Theme option was the only sensible choice. Every Sequoia platform real estate website comes with myriad tools built from the ground up to make your life easier, get more leads, and close more deals. Only a select few, however, get the royal treatment a Custom Theme affords.

The global elements of the website such as the fonts, headers, and footers are all customized to suit client needs and wants. The layout of the home page is tailored specifically to the client and their brand through an extensive creative process managed and executed by the best team in the business. And every interior page of the site, from luxury development pages to agent profiles to Town Pages, are customized to give the ultimate in flexibility and brand identity to the Custom Website Theme client. Truly the offering of choice for the most discerning real estate website clients, this design option allows you to make your online presence stand proud from the pack in a way only the services of Boston Logic’s expert design staff can deliver.

Gibson Sotheby's Agents Can also get their own Real Estate Agent Site!

Additionally, Gibson Sotheby’s has engaged Boston Logic in an ongoing Search Engine Optimization plan designed specifically to draw quality, targeted leads to the new Gibson Sotheby’s website. Our campaigns are based on results-accountable, tightly managed, and skillfully executed techniques which have proven time and time again to boost our clients’ online marketing and lead generation programs predictably and with fantastic results. Coupled with the outstanding design and superior usability of the new Gibson Sotheby’s site, our SEO campaign is sure to produce the results that continue to bring clients like Gibson Sotheby’s Realty to Boston Logic in order to power their online marketing to the next level and beyond.

Gibson Sotheby’s International Realty offices are independently owned and operated franchises of the Sotheby’s International Realty brand, one of the most recognized and respected worldwide. Boston Logic is proud to add them to our client roster. Visit them to find the home of your dreams, rent one of their outstanding luxury properties, or simply admire their stunning new website!

Interested in learning more about the Sequoia real estate website platform, or to discuss your Custom Theme options? Contact us today!

New Sequoia Site Launch: Maxfield Real Estate 1/14/11

Maxfield Real Estate came to Boston Logic in need of a new real estate website design - and having spent many years with their previous site, they knew that it was time to redesign from the ground up.

For the Maxfield team, this was an opportunity to both explore a new look and feel for their web presence, and to build that real estate web design on the best software in the business - the Sequoia platform.

As many of our clients do, Maxfield Real Estate chose to have us design a fully custom Sequoia theme - redesigning everything from the home page and common theme elements to interior pages, such as the listing details and search results pages.

The new Maxfield Real Estate site is modern and organized, giving users easy access to Maxfield's many listings in the lakes region of New Hampshire.

The design option of choice for our most discerning clients, our Custom Design Theme lets you start fresh, with a newly designed site built just for you. Our design team presents several initial concepts, from which one is chosen and modified through several rounds of revision. Home page layout, color schemes, global elements such as headers and footers, are configured to order - and the custom layouts don't stop at the home page. Custom Design Themes also include layout changes for standard system pages such as search results, agent profiles, and more.

The following is a great testimonial from Maxfield Real Estate in working with Boston Logic and the Sequoia platform:

"Boston Logic has been instrumental in bringing our new Maxfield website to fruition. We look to Boston Logic as an expert in online marketing. Ashley Osgood especially has been dedicated to helping our agents get started, answering questions and providing educational opportunities. We look forward to continued success and the growth of our site through the help of Ashley and Boston Logic." - Denise Williams, Maxfield Real Estate

Contact a member of the Boston Logic sales team today at 617-266-9166 to learn more about this great way to make your new Sequoia site truly unique.

Maxfield Real Estate is a sales leader in the lakes region of New Hampshire, with over fifty years of experience representing luxury properties and unique vacation homes.

Boston Logic Grows with Rhode Island MLS Integration! 12/30/2010

Boston Logic's Sequoia platform continues to grow with the newest integration of the Rhode Island MLS.

Boston Logic recently integrated the Rhode Island Statewide MLS with the Sequoia platform!

We're now serving the entire state of Rhode Island thanks to our integration with the Statewide MLS. Those with our user-friendly Sequoia real estate websites can access data from any MLS we serve.

If you are one of our many customers who use this MLS, please contact us today for details on how to get started with Sequoia!

There's also still time to take advantage of our special holiday offer for Sequoia Agent Sites: don't miss out!

Sequoia Site Launch: Tory Row Real Estate, 12/21/2010

Tory Row Real Estate came to Boston Logic looking for an upgrade. They added themselves to the long list of real estate firms who have taken advantage of our Modified Theme realty web design package for the Sequoia platform.

Starting with one of our standard property web design themes, our team worked with Tory Row Real Estate through several rounds of revision to get them the site they wanted. The result, with minimal investment, Tory Row now has a uniquely branded real estate website.

The new Tory Row Real Estate site is clean and modern, and gives users easy access to the many tools that make the Sequoia platform the best in the industry.

By far our most popular design package, the Modified Theme lets you alter one of our standard themes through several rounds of revision. Home page layout, color schemes, global elements such as headers and footers, and many more elements that can be changed to suit your needs and brand identity.

Contact a member of the Boston Logic sales team today at 617-266-9166 to learn more about this great way to make your new Sequoia site unique and targeted at your specific audience.

Tory Row Real Estate is a leader in Cambridge apartment rentals, with a further specialization in apartment and home rentals in the surrounding areas of Arlington and Somerville.

Holiday Special Offer: Sequoia Agent Websites for $50/month! 12/6/2010

real estate agent websites

Special Holiday Offer for Real Estate Agents

For a limited time, Boston Logic is offering Sequoia Agent Sites for just $50 per month! Agent Sites consistently produce leads, traffic, and search engine ranking - now at half off the regular price. Don't delay - get the competitive advantage of a Sequoia Agent Site before this great offer expires!

Regular Price: $100 / month

YOUR PRICE: Only $50/month if you sign up before the end of 2010!

Do the math - You save $600!

The best part? We're constantly improving and upgrading the Sequioa platform. Your website will receive these upgrades automatically for FREE, so your personal website will always have the latest features and be using the best technology in the industry. It's like leasing a car that never gets old!

This offer expires January 1st, 2011.

Contact Boston Logic to get started today!

Using Email Features on Sequoia Real Estate Websites: 9/14/2010

Follow up with your leads and convert them into clients with a Sequoia real estate websites' Email Features!

Welcome Emails

When a lead signs up on your website an email is automatically generated and sent out to the associated email address, thanking them for signing up with your website! It also includes their login information and a link to their account on your site.

Additionally, if you manually create a lead, they will receive an email with all of their account and login information with links to your website.

Once a lead clicks the link in their welcome email, they are prompted to sign in and are directed to their account. Here they are able to access and edit the following:

·    Contact Information
·    Favorite Properties / Searches
·    Email Updates
·    Personal Notes
·    Change Password

Daily Email Updates:
One of our favorite features offered to leads is Daily Email Updates. Both the Lead and Agent can set these up simply by selecting "Email Updates" under the leads detail information.

Once a daily email search is set up, a lead will start receiving emails the next day when they log into their email. A lead will ONLY receive emails if there are any updates to their search criteria.

If you would like to send an email to a lead immediately after setting up their email update, you can select "Send all Searches to lead right now." This will prompt it to send all updates for that particular day.
Email updates can be set up for both sales and rentals. You or a lead may also set up as many searches as you desire!

Email Listing to a Lead:
As a real estate agent you may send a property to a lead via email. This will include all property information, pictures, and descriptions. It will also include your logo and contact information so the lead has everything they could possible need right in front of them!

Once you select the property that you would like to email to your client, select the lead you would like the listing to go to. You may also include a message to go along with the property.

Once you hit 'submit', your listing has been sent to your lead and they will be able to view it directly from their inbox!

Interested in a custom real estate website that includes this feature and more? Contact us to learn more about how to get started, and to take advantage of our Free 30 Day Trial!

Need some tips on email marketing? Check out our posts on effective email marketing strategies on our Real Estate SEO blog.

Agent Websites Now Available on the Sequoia Platform! 7/16/2010

For Boston Logic's Agent Sites, we employ the same industry leading technology as found behind our broker web design office sites - in addition to enhance personal real estate online marketing features.

Until now, Boston Logic did not offer a cost-effective solution for Real Estate agents who wanted to have their own personally branded, custom real estate website. Well, so many individual agents asked us to create such a product, that we couldn't say no any longer!

Like our sites for Real Estate Offices, Agent Sites are designed to help you rank in the search engines, leverage social media, produce more traffic, and convert more of that traffic into leads. The difference is ownership - Agent Sites not only work seamlessly with the LogicLeads system of your company's Sequoia site, they can generate their own unique leads which go directly to the agent who owns the site. Aggregating leads from your Agent Site and your office's Sequoia site will increase the amount of business going directly to you.

Of course, Agent Sites have all New Sequoia Features of the best-in-class features that make Sequoia the leading platform in Real Estate agent website design: branded site designs with an unlimited number of pages, advanced lead management, unlimited editable lead capture forms, MLS property search with Google maps, extensive interactive user tools, rental search, and much, much more.

Our websites for Realtors offices consistently produce leads, traffic, and search engine ranking. Positioned at the cutting edge of online marketing and technology, Sequoia sites support next generation marketing campaigns, work seamlessly with social media sites like Facebook, Twitter, and LinkedIn, and give offices the edge over their competition. Now individual agents can tap into the power of the best software platform in the industry - by using Sequoia Agent Sites.

Explore the power of your personal brand and the unlimited lead generation potential the web has to offer. To find out more about Agent Sites and the Sequoia platform: web design for realtors, contact Boston Logic today.

Realtors Now Looking to the Web for an Edge

In an article by Jennifer LeClaire of the Boston Business journal, real estate brokers are relying more and more on online marketing in this current market. Email marketing alone was hailed as a vital component of realtor internet marketing, as is an extremely effective way to engage and communicate with existing customers and future prospects - and has led the way in taking real estate services to the next level.

ConstantContact has recently conducted a survey in which nearly 60% of respondents indicated that they currently use real estate web sites and email marketing to drive more potential customers to their businesses. Now, more than ever, it is important for real estate agents and brokers to establish effective means to build and maintain strong customer relationships. And with the right website and online marketing campaign, more contacts = more leads = more closings.

But simply having a web site is not enough - you have to advertise it to gain drive traffic to your site to get leads. And furthermore, you must understand where your traffic is coming from so that you can narrow the focus of your advertising efforts. When executed and maintained correctly, as much as 50% of your business can come through your website. And if maintained and tended to consistently correctly over time, you will see a growth in business. The National Association of Realtor data states that more than 80% of home buyers will start their property search online, and 70% will then work with the agent that contacts them first.

Blogs are also a key tool for real estate businesses, and they are great resources for search engines to crawl for relevant search content. After time, blogs can attract much organic search engine traffic because of their keyword-rich content. So your real estate internet presence can make the effectiveness of print ads or billboards a thing of the past - as long as you work consistently on your website, blog, and email marketing campaigns, customers will find you.

Keep the Upgrades Coming! 6/15/2010

Once again, our developers have been hard at work innovating new ways to make more comprehensive and user-friendly websites for realtors. Browse through the following features, and contact us on how you can get started on your new real estate website design today!

We've added a Similar Listings option - companies can now turn on or off Similar Listings in their Settings. The feature shows up to six similar properties for sale in your property details view. The criteria for similarity are simply that the comparable properties come from the same MLS, the same town, and the same neighborhood if applicable, that their price be within 10% of the original property, and that their bed and bath count be plus or minus one of the original. The similar properties have to be active in MLS and have the same property type. This is a great way to show your customers other great listings that match their search criteria, keeping them engaged and on your site for longer.

We've enabled brokers and agents to manually send daily email updates. This can be done both for sales and rentals. If a new leads signs up and you don't want them to have to wait until the next day to get their first email, you can generate it right away using their search criteria (or criteria you set up for them).

We've also built an HTML search code generator that agents can place anywhere on the Web. Agents can generate the code from their profile details page when logged into the system - when the code is pasted on an outside site, it shows a search tool which sends leads back to the site the code was generated from. This is a great way for agents to gain more exposure, and leads coming in from these searches are automatically assigned to the agent who pasted the code!

Additionally, we made our Property Tools, such as Schedule a Showing and Contact an Agent, automatically assign leads to the agent who listed the property in question. If a lead uses the tools for a property listed by an outside agent, the leads become Unassigned (or are auto-assigned if you have automatic lead assignment turned on in your Settings). Any tool use by leads already logged in results in the activity being sent to the agent the lead is already assigned to, regardless of which property they are interested in.

Check back in often for more software upgrades for property web design!

More Sequoia System Updates!

Related Links:

New Sequoia Site Launch: Gibson Sotheby’s International Realty

Related Links:

New Sequoia Site Launch: Maxfield Real Estate 1/14/11

Related Links:

Boston Logic Grows with Rhode Island MLS Integration! 12/30/2010

Related Links:

Sequoia Site Launch: Tory Row Real Estate, 12/21/2010

Related Links:

Holiday Special Offer: Sequoia Agent Websites for $50/month! 12/6/2010

Related Links:

Using Email Features on Sequoia Real Estate Websites: 9/14/2010

Related Links:

Agent Websites Now Available on the Sequoia Platform! 7/16/2010

Related Links:

Realtors Now Looking to the Web for an Edge

Related Links:

Keep the Upgrades Coming! 6/15/2010

Related Links:

Search

Archives

What is the Sequoia System

Recently Written

Categories