Recent Sequoia Site Launches

Congratulations to Crispin Richey of Gibson Sotheby's, Michele Monti from Century 21, the team at Home Run Realty, and the Realty Executives over in Waltham, MA on their newly launched Sequoia Websites!

Crispin Richey wanted a great looking website to leverage and build his own personal brand, while staying aligned with Sotheby's trademark attributes. Built out of his brokerage parent theme, we were still able to produce a site uniquely tailored to Crispin's personal taste and needs.

Any agent at any brokerage we serve can use the parent theme at no additional upfront cost, just like it was a Standard of-the-shelf theme.

The icing on Crispin's cake? His parent brokerage has a fully customized Sequoia website design!

Learn more about Boston Logic's award-winning website design options or contact us for a free consultation

Michele Monti, Century21 - Standard Theme

Home Run Realty - Personalized Theme

Realty Executives - Standard Theme

Boston Logic Launches New Chicago Website!

Chicago Real Estate Artists recently became our first client to utilize data from MRED, the MLS covering the Chicago metro area and beyond!

They came to Boston Logic ready to start a new brokerage, and needed a new website which could be up and running fast and on a budget - and they wanted the look to be as sophisticated and quintessentially Chicago as possible. For brokers and agents who need quality design work fast, we have just the thing - our Personalized Theme design option. Starting with any one of our already outstanding ready-to-deploy standard design themes, the Personalized Theme process lets you change colors, fonts, and images to make the theme match your existing brand collateral, or simply just make it suit your individual style. Within a matter of only a few days, Boston Logic worked with Chicago Real Estate Artists to make their new Sequoia website platform a visually compelling part of their brand identity.

If you are on a budget but want top notch visual impact, or need to launch a new site that speaks to your unique aesthetic in a hurry, our Personalized Theme design package might be just the thing for you. Contact us today to learn more!

The Numbers Are In: Sequoia Users Make More Money!

You Can't Argue with Numbers.

The Findings...

Boston Logic looked at all Sequoia users in one MLS and compared them to other real estate agents in the same MLS. The numbers told a clear story. On the buy side, Sequoia users average 33% more trans-action value than the average buyer’s agent. On the sell side, Sequoia agents sell 46% more real estate!

Our Method...

Using MLS PIN data in Massachusetts, we first looked at agents who have actively worked helping buyers in the past 12 months, closing at least 1 buy-side transaction in that period. We then compared this group of agents to the agents who use Boston Logic’s Sequoia platform. The average buyer’s agent total transaction value (summed prices of all homes sold) for a Sequoia user was 33.1% higher than the average agent.

A similar process was followed for real estate agents working with sellers. Analyzing over 54,000 transactions in the past 12 months in Massachusetts, the average total transaction value for Sequoia agents working with sellers was 46.3% higher than the average agent who had done at least 1 seller-side transaction. Boston Logic has more clients who work with MLSPIN than any other MLS. Thus, their data made for the largest sample set available.

Sign up for a no-pressure demo to learn more about how the Sequoia Software System can propel you and your business online

Latest Sequoia Feature Enhancements!

Our development team has worked through countless beach days to round out the Summer with some key feature enhancements to the Sequoia System Platform. From design improvements, to social sharing tools, to user-friendly front and back-end upgrades, Boston Logic's techies have run the gamut in Sequoia Platform enhancements for optimal system performance. Here are the highlights:

Design

We've added the ability to use custom fonts in any of our design themes. We no longer have to be tethered to the "web-standard" list - by embedding custom fonts, we can now use whatever typeface you want in designing your new site. This lets us match the font on your Sequoia website exactly to your offline collateral, and means that you are limited in style only by your imagination.

Social Sharing

In addition adding the LinkedIn share button (which will also now be tracked in Google Analytics), we combined all social media share buttons (Facebook, Twitter, Google +1, and LinkedIn) to display in a "tooltip" as a single "Share this Site" or "Share this Page" button.This will help conserve some space (at the top or bottom of your site's home page), giving your social sharing tools a more organized appeal.

We also added a field in Social Media Settings which allows you to set your own default Twitter hashtag; when your leads tweet content from your site, the hashtag you set is automatically added to the message!

QR Codes

We've added QR codes to the printable listing sheets and showing sheets you can create on the back end of your website. These link directly to the property's details page on your website - so you can hand out printed materials that help drive prospective customers to your site.

Town Pages Update

We've updated Town Pages to allow you to show off listings on which you were the buyer's agent; now you can highlight your sales on both ends of the process with a single checkbox.

LogicCMS - 301 Redirects

We built the ability to implement your own 301 redirects into our LogicCMS. 301 redirects tell search engines that content they are used to finding in one location has permanently moved to another. If you are creating new pages with new URLs when you move onto the Sequoia platform, all you have to do is put the old URL in the 301 redirect field on the new page and our software will automatically ensure that your search engine rankings for content on the page in question won't be affected negatively by changing the page path.

Spambot Blocker

We've added the ability to require reCaptcha on your site's Sign Up page - this tool keeps spambots out while still letting quality leads in. You can turn it on or off in your Settings panel.

Check in to one of our weekly trainings to stay current on all the features and functionality Sequoia has to offer - or attend a no-pressure demo to see how the system can work specifically for you and your business!

New Agent Site Designs Added to Theme Gallery!

Go ahead, judge a website by it's cover...

Boston Logic's creative team has added a slew (31, to be exact) of new Individual Agent Themes for Realtors to choose from as they begin the website building process. Choosing a website framework and design that aligns with your personal preferences and specific business needs is an important part of developing your "web presence" and creating a strong personal brand online.

Our designers worked off three basic, user-friendly layouts each with different color schemes.

Agent 3- Black

They also added some additional layouts which match the branding for some of our biggest clients (i.e. Gibson Sotheby's, RE/MAX, Jack Conway and more). And the best part about these newly crafted templates is the auto-populated homepage that will pull information from the profile you create on the back-end of the site (i.e. your picture, contact info, and bio). So after choosing a template that fits, you'll have a quicker path to launching your site.

Conway C

If you are a Real Estate professional looking for a personalized or customized website that will help you get recognized by more prospective clients online, check out all of the designs in our Theme Gallery, or contact us for a free consultation today!

New Sequoia Real Estate Website Launch: Phoenix Realty!

Phoenix Realty Group had Boston Logic build a custom website for their real estate business several years ago, and has worked with us ever since to help build their presence online through real estate SEO. In order to take advantage of all of the cutting edge tools we've created since, Phoenix Realty Group recently opted to transfer their existing design theme to the Sequoia platform.

"It was a pleasure working with Boston Logic. They did a great job of listening to my needs and building my site to perfectly suit my business." - Ken Glass, Principal

Working with Boston Logic over several years, Phoenix Realty Group first built a fully customized website, and also took advantage of our LogicRentals rental inventory management system. Realizing that the Sequoia platform offers not only the best suite of tools available today, but that that toolset continues to grow constantly, Phoenix Realty Group recently moved their existing design to the Sequoia platform. In addition, they are also now using the RentJuice system, fully integrated with Sequoia to offer rental agencies a managed listing database solution.

Our Mimic Theme design option lets you keep the look and feel of your site intact, while moving onto the best software platform in the real estate industry. For Phoenix Realty Group, this was an obvious choice. The process is smooth and painless, and can typically be accomplished in very little time.

Phoenix Realty Group is a sales, leasing, and property management firm with offices in Allston and Brookline. Their rental-friendly website is easy-to-use and easy on the eyes, featuring key features such as a custom graphical map search interface which allows users to easily find their next great apartment.

Learn more about the Sequoia platform and our various design options - Contact a member of the Boston Logic sales team today at 617-266-9166!

Warren Residential New Real Estate Site Launch!

The Warren Residential Group has been a Boston Logic customer for many years, and their custom website brought them much success in that time. Looking to build on that success with an eye to the future, the Warren Residential Group recently opted to transfer their existing design theme to the Sequoia platform.

The Warren Residential Group's successful Newbury Street real estate brokerage is a perfect example of how leveraging your Web presence can grow your business exponentially. Working with Boston Logic over several years, the Warren Residential Group first built a fully customized real estate website, taking advantage of every tool available at the time. Realizing that the Sequoia platform offers not only the best suite of tools available today, but that that toolset continues to grow constantly, Warren recently moved their highly acclaimed design (also by Boston Logic!) to the Sequoia platform.

Our Mimic Theme design option lets you keep your aesthetic, emotional, and financial investment in the look and feel of your site intact, while moving onto the best software platform in the real estate industry. The Warren Residential Group constantly receives amazing positive feedback on the look of their website, so this was an obvious choice for them.

We can talk at length about the power of the Sequoia platform and how it can benefit your business, but this testimonial from The Warren Residential Group sums it up nicely:

"Boston Logic has been a huge part of my company's success. Their technology and design have helped move Warrenre.com to the top of search engine rankings and convert visitors to customers. But, most importantly, they have acted as a part of my team just as if they worked directly for me. They don't just build websites, they help build businesses." - Nick Warren, Broker

The Warren Residential Group is one of Boston's leading full service real estate agencies. Located in the Back Bay, they focus on luxury residential properties in the Boston area and beyond, and their focus on technology and customer service consistently earn them rave reviews from their clients.

Learn more about the Sequoia platform and our various design options - Contact a member of the Boston Logic sales team today at 617-266-9166!

New Sequoia Site Launch: Gibson Sotheby’s International Realty

Boston Logic is excited to announce the launch of yet another Sequoia platform website built with our Custom Design Theme option: Gibson Sotheby’s International Realty. Gibson Sotheby’s is a top-shelf brand, and only the best would suffice for their new website. Boston Logic’s Sequoia platform along with our Sequoia Custom Design Theme option was the only sensible choice. Every Sequoia platform real estate website comes with myriad tools built from the ground up to make your life easier, get more leads, and close more deals. Only a select few, however, get the royal treatment a Custom Theme affords.

The global elements of the website such as the fonts, headers, and footers are all customized to suit client needs and wants. The layout of the home page is tailored specifically to the client and their brand through an extensive creative process managed and executed by the best team in the business. And every interior page of the site, from luxury development pages to agent profiles to Town Pages, are customized to give the ultimate in flexibility and brand identity to the Custom Website Theme client. Truly the offering of choice for the most discerning real estate website clients, this design option allows you to make your online presence stand proud from the pack in a way only the services of Boston Logic’s expert design staff can deliver.

Gibson Sotheby's Agents Can also get their own Real Estate Agent Site!

Additionally, Gibson Sotheby’s has engaged Boston Logic in an ongoing Search Engine Optimization plan designed specifically to draw quality, targeted leads to the new Gibson Sotheby’s website. Our campaigns are based on results-accountable, tightly managed, and skillfully executed techniques which have proven time and time again to boost our clients’ online marketing and lead generation programs predictably and with fantastic results. Coupled with the outstanding design and superior usability of the new Gibson Sotheby’s site, our SEO campaign is sure to produce the results that continue to bring clients like Gibson Sotheby’s Realty to Boston Logic in order to power their online marketing to the next level and beyond.

Gibson Sotheby’s International Realty offices are independently owned and operated franchises of the Sotheby’s International Realty brand, one of the most recognized and respected worldwide. Boston Logic is proud to add them to our client roster. Visit them to find the home of your dreams, rent one of their outstanding luxury properties, or simply admire their stunning new website!

Interested in learning more about the Sequoia real estate website platform, or to discuss your Custom Theme options? Contact us today!

Find Your Hottest Leads FAST with LogicScore

ANNOUNCING a NEW SEQUOIA FEATURE: LogicScore!

We've recently launched a great new feature for the Sequoia platform – LogicScore.

Easily Find Your Hottest Leads with LogicScore

If you, like most Sequoia clients, get a large number of leads from your website, one of the biggest challenges you have at the beginning of the day is figuring out who your hottest leads are – who to contact first!

To help you make that process as easy as possible, we’ve created an algorithm to quantify each lead’s likelihood of becoming a customer and closing a deal.

We measure the quality of each activity the lead performs on your website, with actions such as property searches bearing a comparatively low value, but actions like reaching out to you by way of a contact form or a request for a property showing having a higher value. We then tabulate these results and further add to them the factor of their recent activity. A lead who performs a lot of actions on your site is clearly worth contacting, and the ones who have done so more recently are even more likely to become a satisfied customer.

Our algorithm calculates all of this information and produces a LogicScore based on the likelihood that this lead is going to be a good prospect for you to start working with ASAP. You’ll now notice on each table of leads that there is a new LogicScore column, sorted by default in descending order.

the New LogicScore Component

You can also use our Advanced Lead Search tool to find leads with high scores, so you’ll always be able to reach out to your best prospects first. With the Advanced Lead Search, you can also sort your leads based on a variety of criteria, including; the lead type, their current living arrangements, their desired move date, the assigned agent, the creation date, the date of their last activity, and much more!

Use the Advanced Lead Search for More Search Options

We hope this new tool helps to make the process of converting leads into deals even easier than before, and provides even more insight into how your new leads become your best clients thanks to your Sequoia website!

If you have any questions, please feel free to contact us to learn more.

New Site Launch and New MLS Service Integrated!

RE/MAX By The Bay needed more than just another website. The leader in sales in their market, their online presence was in need of an update - and rather than simply keep pace with their competitors, they opted to take their real estate website to the next level with a custom design theme for the Sequoia platform!

RE/MAX By The Bay had been through several Web vendors with varying degrees of success, and knew that they needed to work with the best firm in the business in order to get the results they needed. Boston Logic, the clear leader in real estate software and online marketing for the real estate industry, was a natural choice. Working through several rounds of revision, we created a fully customized look and feel for their new website, www.homesinmaine.com.

With easy-to-use navigation and a fresh, clean look, RE/MAX By The Bay's new website is a perfect representation of the new direction of their online presence. In addition, the Sequoia platform offers their agents and brokers more functionality than ever before, simplifying the process of lead management and customer acquisition so that agents can focus on doing their jobs more effectively.

Creating a custom design theme for your real estate website truly lets you stand out among your competitors. Since RE/MAX By The Bay is already at the top of their market, their website needed to reflect this level of commitment to their clients and true competitive edge. A custom design theme on the Sequoia platform gave them all of that and more.

In order to serve RE/MAX By The Bay and other Maine real estate firms, we've recently integrated MREIS, the Maine multiple listing service, with the Sequoia platform. From the southern shores of Rhode Island all the way up to Canada, we've got you covered - serving every major MLS in between!

Another Boston Logic innovation allows RE/MAX By The Bay agents to maintain their own unique and functional websites, previously impossible due to an MREIS rule. We've built a custom search code generator for the Sequoia platform which lets each agent create their own search tool for use on their personal website. This lets individual agents unlock the power of their personal brand on the Web, marketing their exclusive listings as well as giving their customers the power to search for their new home as they see fit.

RE/MAX By The Bay is Maine's top producing real estate brokerage by sales volume. Founded in 1995, they have consistently ranked at the top of all Real Estate companies servicing the Portland Board of Realtors service area.

Contact a member of the Boston Logic sales team today at 617-266-9166 to learn more about how you can invest in the most cutting edge real estate website technology on the market today!

Congratulations to Crispin Richey of Gibson Sotheby's, Michele Monti from Century 21, the team at Home Run Realty, and the Realty Executives over in Waltham, MA on their newly launched Sequoia Websites!

Learn more about Boston Logic's award-winning website design options or contact us for a free consultation

Related Links:

Chicago Real Estate Artists recently became our first client to utilize data from MRED, the MLS covering the Chicago metro area and beyond!

If you are on a budget but want top notch visual impact, or need to launch a new site that speaks to your unique aesthetic in a hurry, our Personalized Theme design package might be just the thing for you. Contact us today to learn more!

Related Links:

You Can't Argue with Numbers.

The Findings...

Our Method...

Related Links:

Design

Social Sharing

QR Codes

Town Pages Update

LogicCMS - 301 Redirects

Spambot Blocker

Check in to one of our weekly trainings to stay current on all the features and functionality Sequoia has to offer - or attend a no-pressure demo to see how the system can work specifically for you and your business!

Related Links:

Go ahead, judge a website by it's cover...

Related Links:

Related Links:

Related Links:

Related Links:

ANNOUNCING a NEW SEQUOIA FEATURE: LogicScore!

Related Links:

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