First Site Launch of the New Year: Hodara Properties

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One of Forbes' 30 Under 30 Chooses Boston Logic's Sequoia System to Propel His Business Online

Congratulations to Owner Alex Hodara and his team on their new Sequoia website- Boston Logic's first site launch of the New Year! At age 23, in January of 2009, Alex started what CNBC coined "the first student run real estate brokerage"- quickly growing from 4 rental agents showing apartments for just a few landlords, to 12 agents showing apartments for over 100 landlords in the greater Boston area. Hodara has recently been featured in Forbes' 30 Under 30 rising stars and 'disrupters' in the Real Estate category, and was honored by Businessweek last year as one of America's Best Young Entrepreneurs.

Hodara told Boston Logic that his website was simply not producing leads and lacked the user utilities to do so. He wanted a new site that would compliment his personal brand and reputation, act as a strong foundation for his rapid business growth, and continue to propel his success in a competitive online marketplace. Hodara chose our Modified Website Design Theme, backed by the Sequoia platform's specially integrated YouGotListings, Town Pages, and interactive search map.

Schedule a no-pressure demo today to learn more about how Boston Logic's cutting-edge website design, Sequoia software platform, and online marketing services can take your real estate business to the next level!

Featured Site Launch! Windwalker Real Estate

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Congrats to Windwalker on their New Custom Sequoia Site

Custom Search Map

Windwalker Real Estate has been a Boston Logic client for several years. Their premier Nantucket real estate market research sets them apart from their competition as they dominate the local market. Seeking to differentiate their sales and rentals brands, as well as to increase their search engine rankings, Windwalker recently split their website into two distinct entities - Windwalkerrealestate.com, freshly built on the Sequoia platform, and Windwalkerrentals.com, their prior third party website devoted to seasonal rentals on the island of Nantucket.

Custom Research Page

Windwalker RE wanted to put increased focus on their sales brand, and as such engaged Boston Logic not only for a strong SEO and Social Media campaign for the new site (in addition to the campaign we manage for their rentals website), but also a full custom design for their new sales website.

This design also included a clickable graphic search map tool which interfaces with Windwalker's Town Pages component - these two tools in concert provide a fun and intuitive user interface which handsomely compliments the look and feel of this sophisticated design theme.

Contact us to learn more about how we can make the Sequoia Website Platform work for you!

QR Codes for Boston Logic Business Cards

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After two wildly successful blog posts on QR codes for real estate on our blog, realestateseo1.com, we started looking into how we could utilize one of the hottest trends in real estate to our advantage.

QR codes are square codes that you can find on advertisements that allow any individual with a smartphone to take an image of the QR code and be sent to a specific landing page designed by the company. These QR codes have been used increasingly among real estate brokers and agents, as these codes are the perfect thing to place on real estate signs or flyers so potential buyers can find out more about a home or agent's listing.

Boston Logic's main clients are real estate agents and brokers, and being in online marketing and website design industry, we know we had to incorporate the possibilities of the QR codes into our own company marketing.

Our talented design team once again came up with great new business cards that not only include QR codes that will deliver smartphone users to a specific landing page on the Boston Logic website, but also incorporate the Boston Logic real estate website product, Sequoia Real Estate Solutions, into the brand of the card. The result is a sleek, double-sided business card that wields the latest in cutting edge technology that our Sequoia product also represents to our clients.

So if you want to invest in the best real estate website technology available, contact Boston Logic today to schedule a demo!

Client Testimonial: New Boston Logic Real Estate Website Sees Results!

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We are occasionally fortunate enough to receive glowing client testimonials and feedback about our real estate websites once they go live. In the following testimonial, a client experienced a significant dropped Bounce Rate, and is seeing that his website users and visitors are increasing their Time on Site!

"Dear David,

So as not to let the moment pass, I want to thank everyone involved in the launch and ease of implementation of our new real estate website. We still have a steep learning curve ahead but are enjoying the process.

Boston Logic designs stellar real estate website that produced results!

See the new Boston Logic site at www.mvbuyeragents.com

Statistics a bit hard to gauge in a few days particularly our 2 slowest days of the week. However, our two prime concerns have had a dramatic turnaround in Google Analytics: Bounce rate has dropped 46% to 35% and Average Time on Site increased 187% to 4:53.

Thank you again, and I look forward to years of successful association." Fred, Martha's Vineyard Buyer Agents

Visit the Martha's Vineyard real estate website at www.mvbuyeragents.com to see more of Boston Logic's work and real estate website design and functionality capabilities!

Ready to get started with your own real estate website? Contact Boston Logic today to get started!

LogicClassroom: Leveraging the Sequoia Platform for Success!

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Thanks to all who attended our online webinar last night, "Leveraging the Sequoia Platform for Success!". We were pleased to see such a great turnout.

Here are the slides from last night's LogicClassroom in case you missed out, or would just like a refresher on the material that was covered.

LogicClassroom - Leveraging Sequoia for Success

View more presentations from Boston Logic.

During the LogicClassroom, we took a tour of the Sequoia Dashboard, and covered some tips for users, brokers, and agents on how to make most out of the system. We also discussed the new Sidebar Widget, a recent feature launch for the Sequoia real estate website platform. Lastly, we discussed the Town Pages feature and their optimization, as well as covered some Social Media online marketing tools.

Most of the Sequoia LogicClassroom was in fact a demo on how to use our real estate website platform. If you are interested in the best-in-class Sequoia software, contact Bosoton Logic to schedule a product demo today!

LogicClassroom Announcement: Leveraging Sequoia for Success!

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Have you noticed the major Sequoia feature upgrades during the past few months? Join us for our next LogicClassroom, where we'll take you on a tour of the most powerful and popular features of the system!

Boston Logic always updates its real estate web site design software to keep real estate brokerages and agents ahead of the online curve. Last December, we launched our new CRM component to track and manage leads and workflow within the Sequoia platform.

We'll take a look at some quick tips for using the CRM component, as well as some time saving, day-to-day tools for interacting with your clients. We'll also take a look at how the information uploaded to the platform could be used to get real time data about how your brokerages is performing, where your leads are coming from, and what is happening to those leads after your agents receive them.

We also launched a new feature for our Content Management System (CMS) called Sidebar Widgets. We'll show you how to use the Sidebar Widgets tool to customize your site even further, giving your users the most comfortable and enjoyable online experience possible.

Learn these handy tips for getting the most out of your Sequoia software from Boston Logic on March 8th at 5pm!

You are welcome to attend at the Boston Logic Office (view map) or participate through an online webinar at your convenience.

To attend, please contact Katrina at 617.266.9166 or by email at ksierant@bostonlogic.com. Please specify whether you will attend the class at our office or online.

We look forward to seeing you there!

Client Testimonial: Ryan Shilow

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We recently launched a new site on our Sequoia real estate solution platform, www.reshilowinc.com. The broker, Ryan Shilow, provided us with a great testimonial for our product, so we thought we'd pass it along!

“I think that this website is revolutionary, and the quality of service is excellent. Upgrading to the Sequoia platform is by far one of the best investments I have ever made for my real estate business, because it is the best system while still keeping it simple. Other competitors try to cater to every real estate niche, where with Sequoia, by keeping the program simple, you allow the realtor to make the niche.

I also love how the CRM is integrated as part of your website. With Sequoia, you have a one-stop-shop, because when you are managing your clients, you are also working on your website. I considered a few other options and quotes from competitors, but I am happy with Boston Logic’s high product quality, and all-in-one package where I didn’t need to build everything from the ground up.

Lastly, my favorite feature of the platform would have to be the 100% MLS integration with my website. This allows my client to be the realtor; they can search properties and get information without the back and forth hassle with getting clients information from MLS. The whole process is more streamlined, and I can also see what my clients are doing and what properties they are looking at. This an excellent system with a great support staff working behind the scenes. Awesome product!”

- Ryan Shilow, Broker for RE Shilow Realty

Contact Boston Logic to get started on your own real estate website!

LogicClassroom Announcement: Sequoia’s New CRM Upgrades

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If you are a Boston Logic client, you’ve seen the recent upgrades to the LogicLeads component of our Sequoia Real Estate Web Sites. The LogicLeads system is the most effective way to stay organized, plan your time, and keep an eye on your pipeline. Now, we've upgraded the system to include CRM functionality that will help you convert leads into deals!

In this month’s LogicClassroom, we are going to take you on an in-depth tour of the new CRM components, and show you all the new features we have added to LogicLeads. The new year is the perfect time for a refresher on how to use the platform. You'll thank yourself for making the time.

Don’t have a Sequoia real estate website by Boston Logic? Now’s your chance to check out just one component of the software and all of its capabilities! Along with the more basic features already included in the Sequoia platform, we’ll delve into the new components of the CRM, launched just a few weeks ago – including task creation and management, lead management, and event creation, just to name a few.

This concise, ½ hour LogicClassroom is a great opportunity to learn how to make the most out of your Sequoia website, and to understand how to enhance your real estate web presence. Don’t miss out, sign up today!

You are welcome to attend at the Boston Logic Office (view map) or participate through an online webinar at your convenience. The class begins at 5pm on January 11th.

To attend, please contact Katrina at 617.266.9166 or by email at ksierant@bostonlogic.com. Please specify whether you will attend the class at our office or online.

We look forward to seeing you there!

Boston Logic Attends Networking Events, October 2010

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October was a busy month here at Boston Logic! We attended three large real estate conferences in October: the RE/MAX Fall Rally in Providence, the Inman Agent Reboot in Boston, and the Massachusetts Association of Realtors (MAR) Conference in Worcester.

The RE/MAX Fall Rally took place on October 6th in Providence, Rhode Island. What started as an early trip to set up at 7:00 a.m. became a great experience to reach out and talk to new client prospects. There was great discussion specifically around our Agent Sites, which are personalized web sites for individual agents on our Sequoia real estate website design platform.

We also talked about the importance of Search Engine Optimization, or SEO. We then attended the Inman Agent Reboot event which took place right in our backyard at the Hynes Convention Center in Boston. The conference was a full day event educating real estate agents on the importance of having a web presence, engaging with social media and SEO best practices. It was a great platform to discuss our offerings and specialties in real estate web design and marketing.

Our last conference this past month was the MAR Conference in Worcester, MA. Wielding sleek new company signage, Boston Logic set up for a great day of stimulating discussions on real estate and website design best practices. The trade show took place October 19th-20th, and attracted agents and brokers from all over Massachusetts. Additionally, Boston Logic President David Friedman gave a dynamic, in-depth presentation about Social Media for real estate marketing, and how you can use it to grow your business.

Interested in getting involved in the latest real estate marketing media, or are interested in strengthening your web presence with a new robust real estate website? Contact us today!

Wordpress: Great for Prototyping Your Online Business Model

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I'm often astonished at the requests that we get from potential clients. They want to build sites that do all sorts of out-of-left-field things. They think they have a novel idea that no one else is doing. Sometimes they're actually right. No one else may have thought of their idea before, or it's only being done in Europe and it's time to bring this concept to the Yankees.

The fact that no one else is doing what you've thought of could be good, or it could be bad. Maybe no one's doing it because it's not going to work. Maybe no one is selling pizza with mustard on top for a reason...

On the other hand, maybe you're the first. The first mover advantage can be formidable. Maybe you're a visionary, a trend setter, the next Bill Gates. I don't claim to be one who can predict whether or not your idea will work, but we can help make good ideas succeed.

When each of these ideas comes across my desk, I first ask whether or not our Sequoia Real Estate Website platform can be used to accomplish what the client is asking for. For many real estate clients, making their wishes a reality are simply a matter of proper configuration and implementation.

For the really unique requests, I'm consistently amazed by how often there exists a Wordpress plug-in that can do the job. A friend asked me, just the other day, if we could have auctions happen on our site. I said, "No, but I'm sure there's a Wordpress plug-in that we could use." Sure enough there is! http://wordpress.org/extend/plugins/wp-auctions/

This got me thinking. Just how many business models can be implemented using Wordpress? Or, for how many of the ideas out there could Wordpress, with the addition of a few plugins, be used as a prototype? Let's just assume that the answer is: Many! The next logical question is either; That sounds too good to be true? or OK, what's the catch?

Well, the catch is that you have to live with the functionality that the plug-in offers. Odds are, it's going to do some of the things you need, but not all. it's also probably not going to link up to other business systems. For example, the auction plug-in I linked to above isn't going to integrate with your lead management system on your realtor web design. Also, the bidder seems to only have to enter their email, what if I want to require a phone number and street address?

Well, here's a thought, don't get everything you want, get some of it for very cheap, get your online business up and running and see how things go? You might find that the business moves along great, even without these few missing features. You might find other barriers to real estate marketing success that had nothing to do with technology. Suffices to say, you'll learn a lot, cheaply and quickly. If you fail, you didn't risk much, if you succeed, maybe you didn't need those features in the first place. Either way, you'll be better off.

First Site Launch of the New Year: Hodara Properties

One of Forbes' 30 Under 30 Chooses Boston Logic's Sequoia System to Propel His Business Online

Schedule a no-pressure demo today to learn more about how Boston Logic's cutting-edge website design, Sequoia software platform, and online marketing services can take your real estate business to the next level!

Related Links:

Featured Site Launch! Windwalker Real Estate

Congrats to Windwalker on their New Custom Sequoia Site

Contact us to learn more about how we can make the Sequoia Website Platform work for you!

Related Links:

QR Codes for Boston Logic Business Cards

Related Links:

Client Testimonial: New Boston Logic Real Estate Website Sees Results!

Related Links:

LogicClassroom: Leveraging the Sequoia Platform for Success!

Related Links:

LogicClassroom Announcement: Leveraging Sequoia for Success!

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Client Testimonial: Ryan Shilow

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LogicClassroom Announcement: Sequoia’s New CRM Upgrades

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Boston Logic Attends Networking Events, October 2010

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Wordpress: Great for Prototyping Your Online Business Model

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