New Sequoia Site Launched: Boston Apartment Hunter

Boston Apartment Hunter took advantage of Boston Logic's Modified Template Theme option - taking one of our already excellent design templates and altering it to suit their individual needs. This option strikes a unique balance between an off-the-shelf site theme and a fully custom site.

Modified Template Themes start with one of our readily deployable template themes, and provide a distinctive look while adhering to a compressed timeframe and a lower cost than a fully custom design. Of course, all of the best-in-class functionality of the Sequoia platform is still present under the skin!

Boston Apartment Hunter specializes in apartment and condo rentals in the Boston area.

by Ashley

Posted on April 24, 2010 Filed Under New Website Launches, Real Estate Website Design, Sequoia Real Estate Solutions, What's New | Leave a Comment

Tri State Realty Group launches new site on Boston Logic’s Sequoia Platform!

Tri State Realty Group had Boston Logic design a custom Sequoia platform site for their new web presence - adding a unique look and feel as well a few great new optional features we've created.

Adding to the already robust rental property search functionality built into the Sequoia platform, Tri State Realty Group opted to employ a customized graphical search map. This feature allows users to click on the areas of the map they wish to search, select a few quick parameters and get fast, accurate search results tailored to their specific needs. The tool can be customized to suit any desired range of locations and themed to match the style of your site.

In addition, Tri State added an MBTA Search tool to their rental property search roster. This tool, which can be added to any Sequoia site that already uses our Neighborhood Pages feature, allows users to search for rentals near any major MBTA line with one click. This tool can be readily deployed for any site that already utilizes Neighborhood Pages, adding to the already significant boost in search engine rankings the Neighborhood Pages component provides.

Tri State Realty Group specializes in residential sales and rentals in the Boston area.

by Ashley

Posted on April 18, 2010 Filed Under New Website Launches, Personal Branding, Real Esate Marketing, Real Estate SEO, Real Estate Software, Real Estate Website, Real Estate Website Design, Real Estate lead generation, Search Engine Marketing (SEM), Sequoia Real Estate Solutions, Strategy, What's New, real estate, real estate internet marketing, social media | Leave a Comment

Platform User Guide Added!

All Sequoia sites now feature a comprehensive guide to using the system.

You may have noticed a new tab on the dashboard of your Sequoia site. We've added a thorough, written user guide that will walk you through all of the major functions you need to know.

Have a question about how to do something with your site? Look here first! We're constantly updating the guide as we add new features, and soon the guide will feature visual aids as well as the step-by-step instructions

by Katrina

Posted on April 16, 2010 Filed Under Real Esate Marketing, Real Estate SEO, Real Estate Software, Real Estate Website, Real Estate Website Design, Real Estate lead generation, Sequoia Real Estate Solutions, Strategy, What's New, real estate, real estate internet marketing, social media | Leave a Comment

Logic Classroom 4.9.2010: Maximizing Lead Conversion

Join us for our monthly LogicClassroom tomorrow night at 5:00 p.m.  for our Logic Classroom presentation!

When a user registers on your site, what's the first thing you do? How do you follow up? How many times? How often should you reach out to your customers? The answers to these questions and the techniques you use will make a big difference in how you can convert leads into deals. As part of this presentation, we'll also look at some of the tools you will use when following up and how to use them most effectively. We’ll be looking at sites that efficiently convert users into leads. We’ll also discuss how leads are best incubated, and we’ll delve into a concept we’ve been preaching here at Boston Logic for years: consistency of the user experience.

You are welcome to attend at the Boston Logic office, or participate through an online webinar. Take this excellent opportunity to learn how to utilize search engine marketing to grow your business.

You can attend in person at our offices or you can sign in to the webinar. RSVP to Katrina at 617-266-9166 or ksierant@bostonlogic.com to attend. Please specify if you will be attending in the office or online via webinar. We look forward to seeing you all there!

by Angela

Posted on April 12, 2010 Filed Under Email Marketing, LogicClassroom, Personal Branding, Real Esate Marketing, Real Estate SEO, Real Estate Software, Real Estate Web Design, Real Estate Website, Real Estate Website Design, Real Estate lead generation, Sequoia Real Estate Solutions, Strategy, Webinar, What's New, lead generation, leads, real estate, real estate internet marketing, social media | Leave a Comment

New Website Launch: WarrenRentals.com

Warren Rentals is redefining the way Bostonians find apartments. The new site provides the most advanced apartment search available in the Boston market. Users can leverage the live search features to search for apartments using an interactive map, including the ability to search by proximity to local colleges and universities.

Additional features include integration of Yelp data on local businesses and public transportation. Leveraging Boston Logic's ONE System, WarrenRentals.com users can also access a host of interactive features to personalize their search experience.

Nick Warren, Broker and Founder of Warren Rentals says, "Boston Logic has continued to be a key factor in our success. Upon creating my new rental company, Warren Rentals, I knew I only had one place to go for the web design and that was Boston Logic. They were able to implement my ideas and design into a platform that will benefit both our customers as well as our agents. I am very happy with the results again!"

Built using Boston Logic's ONE System, LogicRentals, and a highly customized user interface, WarrenRentals.com represents, by far, the most advanced website focused on the Boston Apartment market.

by Ashley

Posted on February 26, 2010 Filed Under Real Estate Website Design, Sequoia Real Estate Solutions, real estate, real estate internet marketing | Leave a Comment

MAR Webinar Questions Answered- Online Marketing and Lead Generation for Real Estate

A couple of weeks ago, I did a webinar of the Massachusetts Association of Realtors. At the end of the talk, there were several questions from the remote attendees. I figured I'd type up some answers.

What is the Best Free Web Stat Tracker?

Google Analytics is the standard. We use it for our clients and thoroughly.

How to move an existing wordpress blog but wants to new domain name?

Wordpress has some pretty simple export/import tools that make it easier to grab your content from one blog, shut down that old blog, and import the posts into the new wordpress deploy. It very important that you take down the old blog. So, if you had a blog at realestate.wordpress.com and you moved it to yoursite.com/wordpress, make sure that they old site at wordpress.com is completely gone. Otherwise, the search engines will think that you're posting duplicate content and this will hurt your ranking potential

How can I get people to become fans of my Facebook Business Page?

Start with the people you know. Send them a suggestion to become a fan of your business on Facebook. Next, make sure you have a link on every page of you website to become your fan on Facebook. Also, don't overlook your email signature. Put a link at the bottom of your emails for recipients to click in order to become your fan. Also, include the link in your newsletters or drip emails. As a rule of thumb, when someone is consuming content that you produced, you should present them with an opportunity to follow, friend, become your fan, etc.

With so much information out there, do you find people get turned away when you ask them to register?

This is an age old question. I'll probably write a longer blog post on this soon. Basically, it works like this. If you want the maximum number of leads, then you need to ask them to register before giving them access to the data. If you want to only speak with people who have clicked on a contact form and indicated interest or picked up the phone, then you can leave the doors wide open. We argue that having more leads gives you a greater opportunity to market over time and convert. So, we generally suggest to require sign-ups to view search results.

Can you explain the One System?

The ONE System is Boston Logic's proprietary real estate website platform. It integrates Content Management, Property search, user management, lead management, blogging, neighborhoods pages, live chat, development profiles, deal tracking, and a whole lot more into one platform for Brokers and agents. Click here for more information on the ONE System.

What are some Free or Cheap Mass Email services?

Boston Logic is partnered with both Constant Contact and iContact. We recommend both. Also, our ONE System can be integrated with either platform. Since we're here in MA, and so is Constant Contact, I can tell you that I've met with their CEO and VP and that they are a well run and managed organization. They are also the industry leader with well over 100,000 businesses using them for email marketing.

Do you create Facebook Fan Pages for clients?

We certainly do! Give us a call for more information! 617.266.9166

by David

Posted on December 29, 2009 Filed Under Email Marketing, Facebook, Personal Branding, Real Esate Marketing, Real Estate SEO, Real Estate Software, Real Estate Web Design, Real Estate Website, Real Estate Website Design, Real Estate lead generation, Sequoia Real Estate Solutions, Strategy, Wordpress, lead generation, leads, real estate, real estate internet marketing, social media | Leave a Comment

LogicClassroom Session 2 – Learning How to Blog Effectively For Your Company

Once again we had a number of attendees both on the phone and in our office for our second session of LogicClassroom. This session was a focus on how to turn a blog into a traffic and lead generation tool for your company. We explored how blogs work, how to start conversations with your readers, and how blog content can be syndicated to social media platforms like Facebook, LinkedIn, and Twitter.

Don't worry if you missed the second session. We'll make sure that you're not left behind. When we start each LogicClassroom, we'll be careful to start with the basics and then get to the good stuff.

Please view the presentation on effective blogging below. Enjoy!

Our next LogicClassroom will be on 1/12/10. Learn how agents and brokers can leverage free social media to generate leads and a loyal client following.

by Aurora

Posted on December 9, 2009 Filed Under LogicClassroom, Personal Branding, Real Esate Marketing, Real Estate SEO, Real Estate Software, Real Estate Web Design, Real Estate Website, Real Estate Website Design, Real Estate lead generation, Search Engine Marketing (SEM), Sequoia Real Estate Solutions, Strategy, Wordpress, lead generation, leads, real estate, real estate internet marketing, social media, twitter | 1 Comment

Learn How to Blog Effectively for Your Company!

by Katrina

Posted on December 2, 2009 Filed Under LogicClassroom, Personal Branding, Real Esate Marketing, Real Estate SEO, Real Estate Software, Real Estate Web Design, Real Estate Website, Real Estate Website Design, Real Estate lead generation, Search Engine Marketing (SEM), Sequoia Real Estate Solutions, Strategy, lead generation, leads, real estate, real estate internet marketing, social media, twitter | Leave a Comment

LogicClassroom Session 1 – Online Lead Generation for Real Estate Agents and Brokers

We had a number of attendees both on the phone and in our office for our first LogicClassroom!  This session was an overview of the fundamental principles involved in online lead generation for real estate brokers and agents. Our future classes will delve further into many of the topics we touched upon.

But don't worry if you missed the first session. We'll make sure that you're not left behind. When we start each LogicClassroom, we'll be careful to start with the basics and then get to the good stuff. Also, below you can find the presentation that I gave. Enjoy!

Our next LogicClassroom will be on 12/8. Learn how to turn a blog into a traffic and lead generating machine!

by David

Posted on November 12, 2009 Filed Under LogicClassroom, Real Esate Marketing, Real Estate SEO, Real Estate Software, Real Estate Web Design, Real Estate Website, Real Estate Website Design, Real Estate lead generation, Search Engine Marketing (SEM), Sequoia Real Estate Solutions, Strategy, agent recruiting, lead generation, leads, real estate, real estate internet marketing, social media, twitter | 2 Comments

Effective Real Estate Website Strategy

To be effective, your website should be easy to find, capture users upon arrival, and give them many reasons to keep coming back. Thus, your site becomes the foundation of the user's buying or selling experience.

This, in 2 sentences, sums up the crux of how your real estate website strategy should be designed. So, ask yourself the following questions:

1. Can clients that don't already know who we are find our website?
2. When a user finds our website, will they become engaged and find the information they are looking for?
3. Is my website as good as, or better than, competing websites?

If the answer to any of these questions is no, then you have some work to do. Let's break these down:

1 - If your website can't be found - we call this the billboard in the middle of the woods problem - then it's a pretty big waste of money. Why spend a dime if it's not going to get you anything? Your website is a marketing medium. People have to see your site to ever be converted into a lead. If they can't find and see it, then there's zero possibility that they'll turn into a lead.

2 - When the user arrives, do they find an engaging site? Are they drawn in? Is the site easy to navigate and find what they're looking for? If not, time for a redesign. Now, if you have a highly trafficked website and people are visiting a number of pages, on average, but you're still not getting leads, then you need to implement some more lead acquisition tools on the site. I'll blog about those another time.

3 - Finally, does the user come back? If your leads aren't coming back again and again, then they're going to someone else's site. That's not what you want. You need to give them a reason to come back. They need to find great tools, a friendly and customized interface, and then you need to communicate with them. Email them! Daily property updates, newsletters, follow ups. They all increase your returning visitor traffic.

These are the basics. I'll be writing more about strategy soon. Thanks for reading.

by David

Posted on November 4, 2009 Filed Under Personal Branding, Real Esate Marketing, Real Estate SEO, Real Estate Software, Real Estate Web Design, Real Estate Website, Real Estate Website Design, Real Estate lead generation, Search Engine Marketing (SEM), Sequoia Real Estate Solutions, Strategy, lead generation, leads, real estate, real estate internet marketing, social media | Leave a Comment

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