July LogicClassroom: SEM and Personal Branding

by Ashley

Posted on July 15, 2010 Filed Under Facebook, LogicClassroom, Personal Branding, Search Engine Marketing (SEM), Strategy, Webinar, real estate, real estate internet marketing, social media | Leave a Comment

Logic Classroom from 6.8.10: Keeping Up with Facebook

Thank you to everyone who attended our last Logic Classroom on June 8th.

We discussed Facebook Fan Pages; what they are, why they're good for business, how to create one, and how to get people to 'Like' your page (aka 'Become a Fan').  We covered the brand new changes to Facebook Privacy Settings (yes, they changed AGAIN); how create 'Friend Lists' to categories the types of people you associate with on Facebook (friends, family, clients, etc.) and how to completely customize who sees what on your profile utilizing these lists.  Once your employees view this slideshow, they will know how to protect their privacy and be more willing to 'Like' the company Fan Page and interact with it.  This presentation was designed with businesses in mind, but is valuable to anyone with a Facebook profile!

If you weren't able to attend the Logic Classroom, you can view the presentation below!

We host a new LogicClassroom on the second Tuesday of every month.  Our next LogicClassroom will be on May 11th. Please email Katrina if you would like to attend or sign up for our Newsletter at the lower right-hand corner of our home page to receive reminders and information about the next LogicClassroom.

by Angela

Posted on June 9, 2010 Filed Under Facebook, Help, LogicClassroom, Personal Branding, Real Esate Marketing, Real Estate SEO, Real Estate Software, Real Estate Web Design, Real Estate Website, Real Estate Website Design, Real Estate lead generation, Search Engine Marketing (SEM), Strategy, real estate, real estate internet marketing, social media | Leave a Comment

Boston Logic Classroom Reminder: Keeping Up with Facebook!

This is a reminder to please join us Tuesday, June 8th at 5PM for our Logic Classroom on Facebook's latest updates. You now have more control than ever over your profile, who views it, and what they see!

Facebook, an integral aspect of any real estate internet marketing campaign, hasn't stopped growing - and neither should you. Recent privacy setting upgrades to the Facebook platform make it easier for you to control who sees what. If you have been to one of our Facebook training sessions, you probably know the basics, but in this LogicClassroom, we're going to take it to the next level.

Utilizing Facebook for your business strategy can be implemented by almost anyone with a little time and discipline. We'll talk about how to shape these campaigns and methods, and how to streamline the production effort required for your real estate internet marketing campaign.

You are welcome to attend at the Boston Logic office (view map), or participate through an online webinar. Take this excellent opportunity to learn how to utilize real estate SEO and other means of search engine marketing to grow your business.

Contact Katrina at 617-266-9166 or ksierant@bostonlogic.com to attend. Please specify if you will be attending in the office or online via webinar. We look forward to seeing you all there!

by Angela

Posted on June 4, 2010 Filed Under Facebook, LogicClassroom, Strategy, What's New, real estate, social media | Leave a Comment

Tri State Realty Group launches new site on Boston Logic’s Sequoia Platform!

Tri State Realty Group had Boston Logic design a custom Sequoia platform site for their new web presence - adding a unique look and feel as well a few great new optional features we've created.

Adding to the already robust rental property search functionality built into the Sequoia platform, Tri State Realty Group opted to employ a customized graphical search map. This feature allows users to click on the areas of the map they wish to search, select a few quick parameters and get fast, accurate search results tailored to their specific needs. The tool can be customized to suit any desired range of locations and themed to match the style of your site.

In addition, Tri State added an MBTA Search tool to their rental property search roster. This tool, which can be added to any Sequoia site that already uses our Neighborhood Pages feature, allows users to search for rentals near any major MBTA line with one click. This tool can be readily deployed for any site that already utilizes Neighborhood Pages, adding to the already significant boost in search engine rankings the Neighborhood Pages component provides.

Tri State Realty Group specializes in residential sales and rentals in the Boston area.

by Ashley

Posted on April 18, 2010 Filed Under New Website Launches, Personal Branding, Real Esate Marketing, Real Estate SEO, Real Estate Software, Real Estate Website, Real Estate Website Design, Real Estate lead generation, Search Engine Marketing (SEM), Sequoia Real Estate Solutions, Strategy, What's New, real estate, real estate internet marketing, social media | Leave a Comment

Platform User Guide Added!

All Sequoia sites now feature a comprehensive guide to using the system.

You may have noticed a new tab on the dashboard of your Sequoia site. We've added a thorough, written user guide that will walk you through all of the major functions you need to know.

Have a question about how to do something with your site? Look here first! We're constantly updating the guide as we add new features, and soon the guide will feature visual aids as well as the step-by-step instructions

by Katrina

Posted on April 16, 2010 Filed Under Real Esate Marketing, Real Estate SEO, Real Estate Software, Real Estate Website, Real Estate Website Design, Real Estate lead generation, Sequoia Real Estate Solutions, Strategy, What's New, real estate, real estate internet marketing, social media | Leave a Comment

Logic Classroom 4.13.10: Maximizing Lead Conversion

Thank you to everyone who came to our latest LogicClassroom session on Maximizing Lead Conversion!

We learned about the importance of the consistency of the user experience from when they begin their online search to when then land on your website, and various ways to KEEP them on your site.  We also talked about  lead capture and management as well as how to leverage social media, email, and other marketing techniques to help convert your leads into clients.

Don't worry if you missed this LogicClassroom session, you can view the slides below at your convenience. Enjoy!

We host a new LogicClassroom on the second Tuesday of every month.  Our next LogicClassroom will be on May 11th. Please email Katrina if you would like to attend or sign up for our Newsletter at the lower right-hand corner of our home page to receive reminders and information about the next LogicClassroom.

by Angela

Posted on April 15, 2010 Filed Under Email Marketing, LogicClassroom, Real Esate Marketing, Real Estate SEO, Real Estate Software, Real Estate Web Design, Real Estate Website, Real Estate Website Design, Real Estate lead generation, Strategy, lead generation, leads, real estate, real estate internet marketing, social media | Leave a Comment

Logic Classroom 4.9.2010: Maximizing Lead Conversion

Join us for our monthly LogicClassroom tomorrow night at 5:00 p.m.  for our Logic Classroom presentation!

When a user registers on your site, what's the first thing you do? How do you follow up? How many times? How often should you reach out to your customers? The answers to these questions and the techniques you use will make a big difference in how you can convert leads into deals. As part of this presentation, we'll also look at some of the tools you will use when following up and how to use them most effectively. We’ll be looking at sites that efficiently convert users into leads. We’ll also discuss how leads are best incubated, and we’ll delve into a concept we’ve been preaching here at Boston Logic for years: consistency of the user experience.

You are welcome to attend at the Boston Logic office, or participate through an online webinar. Take this excellent opportunity to learn how to utilize search engine marketing to grow your business.

You can attend in person at our offices or you can sign in to the webinar. RSVP to Katrina at 617-266-9166 or ksierant@bostonlogic.com to attend. Please specify if you will be attending in the office or online via webinar. We look forward to seeing you all there!

by Angela

Posted on April 12, 2010 Filed Under Email Marketing, LogicClassroom, Personal Branding, Real Esate Marketing, Real Estate SEO, Real Estate Software, Real Estate Web Design, Real Estate Website, Real Estate Website Design, Real Estate lead generation, Sequoia Real Estate Solutions, Strategy, Webinar, What's New, lead generation, leads, real estate, real estate internet marketing, social media | Leave a Comment

Logic Classroom 3.9.10: Email Marketing

Thank you to everyone who came to our latest LogicClassroom session on Effective Email Marketing! We learned about what exactly makes an effective email marketing campaign.  We also delved into message composition, re-purposing content, judging effectiveness, and discussed how email marketing can compliment well-planned SEO and Social Media campaigns.
Don't worry if you missed this LogicClassroom session, you can view the slides below at your convenience. Enjoy!

Our next LogicClassroom will be on April 13th on Maximizing Lead Conversion. Please email Katrina if you would like to attend.

by Ashley

Posted on April 9, 2010 Filed Under Email Marketing, LogicClassroom, Strategy, lead generation, leads, social media | Leave a Comment

LogicClassroom Session 3 on Leveraging Social Media for Business

Thank you to everyone who attended our LogicClassroom presentation last night. We discussed how and why to leverage different social media platforms for your business. Don't worry if you missed this session - the slides are below for you to view!

Please join us for our next LogicClassroom session 2/9/10 on Search Engine Optimization 101. Please email Katrina to attend.

by Aurora

Posted on January 13, 2010 Filed Under Facebook, LogicClassroom, Real Estate lead generation, Strategy, Webinar, lead generation, leads, real estate, real estate internet marketing, social media, twitter | Leave a Comment

MAR Webinar Questions Answered- Online Marketing and Lead Generation for Real Estate

A couple of weeks ago, I did a webinar of the Massachusetts Association of Realtors. At the end of the talk, there were several questions from the remote attendees. I figured I'd type up some answers.

What is the Best Free Web Stat Tracker?

Google Analytics is the standard. We use it for our clients and thoroughly.

How to move an existing wordpress blog but wants to new domain name?

Wordpress has some pretty simple export/import tools that make it easier to grab your content from one blog, shut down that old blog, and import the posts into the new wordpress deploy. It very important that you take down the old blog. So, if you had a blog at realestate.wordpress.com and you moved it to yoursite.com/wordpress, make sure that they old site at wordpress.com is completely gone. Otherwise, the search engines will think that you're posting duplicate content and this will hurt your ranking potential

How can I get people to become fans of my Facebook Business Page?

Start with the people you know. Send them a suggestion to become a fan of your business on Facebook. Next, make sure you have a link on every page of you website to become your fan on Facebook. Also, don't overlook your email signature. Put a link at the bottom of your emails for recipients to click in order to become your fan. Also, include the link in your newsletters or drip emails. As a rule of thumb, when someone is consuming content that you produced, you should present them with an opportunity to follow, friend, become your fan, etc.

With so much information out there, do you find people get turned away when you ask them to register?

This is an age old question. I'll probably write a longer blog post on this soon. Basically, it works like this. If you want the maximum number of leads, then you need to ask them to register before giving them access to the data. If you want to only speak with people who have clicked on a contact form and indicated interest or picked up the phone, then you can leave the doors wide open. We argue that having more leads gives you a greater opportunity to market over time and convert. So, we generally suggest to require sign-ups to view search results.

Can you explain the One System?

The ONE System is Boston Logic's proprietary real estate website platform. It integrates Content Management, Property search, user management, lead management, blogging, neighborhoods pages, live chat, development profiles, deal tracking, and a whole lot more into one platform for Brokers and agents. Click here for more information on the ONE System.

What are some Free or Cheap Mass Email services?

Boston Logic is partnered with both Constant Contact and iContact. We recommend both. Also, our ONE System can be integrated with either platform. Since we're here in MA, and so is Constant Contact, I can tell you that I've met with their CEO and VP and that they are a well run and managed organization. They are also the industry leader with well over 100,000 businesses using them for email marketing.

Do you create Facebook Fan Pages for clients?

We certainly do! Give us a call for more information! 617.266.9166

by David

Posted on December 29, 2009 Filed Under Email Marketing, Facebook, Personal Branding, Real Esate Marketing, Real Estate SEO, Real Estate Software, Real Estate Web Design, Real Estate Website, Real Estate Website Design, Real Estate lead generation, Sequoia Real Estate Solutions, Strategy, Wordpress, lead generation, leads, real estate, real estate internet marketing, social media | Leave a Comment