Brokers | Propel Your Business into the New Year!

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If you missed last week's LogicClassroom presentation with our guest speaker Colleen Barry, you'll want to check out the video recording below!

Boston Logic's special guest speaker, Colleen Barry is a Real Estate Marketing Consultant. In this LogicClassroom, she talks about how to make your website a real business generator. All real estate agencies have websites, but most aren't being used to their full potential. Colleen discusses how to effectively generate new leads, convert current leads, retain current agents, and recruit new agents.

We host a new LogicClassroom every month! If you'd like to find what our upcoming classes are about, visit the LogicClassroom page of our website and sign up online!

LinkedIn for “Advanced” Users: Top 8 Best Practices & Useful Tools

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If you are a Real Estate professional (or any kind of professional really), who is looking to connect with more potential clients, partners, and leaders your industry, then these 8 tips below are worth mulling. We all know that (generally speaking), what you put into Social Media Marketing (SMM) is what you get back.

For LinkedIn, it's a professional give and take- tit for tat if you will- we all know that just creating a profile isn't enough. If you are in fact an "advanced" or comfortable user, then you already know that your "profile completeness" status bar should read 100%, you should have a smart yet friendly profile picture posted, and you've already connected to everyone in your personal and work email accounts (with a little selective filtering done first).

Stand out from the crowd on LinkedIn But how will you stand out from the crowd? How will you get noticed, or better yet, how will you get found? And once you've connected to everyone you know, how will you actually leverage those connections to expand your circle? This should be the real focus of such a community and the reality is there is little point in having an account at all if you aren't willing to cultivate connections that matter.

8 Best Practices & Useful Tools:

1. Optimize Your Profile with Key Words
Think Googlebot when you're filling out your profile Summary, Specialties and Job Descriptions. First take a half hour to think of 5-10 professional keywords that you would want associated with you or your business. Next, make sure they're scattered throughout the sections noted above.

2. Answer Questions and Start Discussions
Engage, engage, engage! Gain professional credibility and get noticed in your Industry network by sharing your knowledge. You can use Group discussions to establish yourself as a 'Thought Leader' in your field by answering group questions and bringing interesting topics to light.

3. Create a Company Profile, Too
Particularly if you're a Real Estate Agent, it could certainly benefit you to have both a personal and company profile. Why only cultivate one community when you can have two? Adding a company profile also gives you the benefit of expanding your network, promoting specific or "niche" services, and leveraging your personal brand.

4. Follow Smart Companies
Search for smart companies in your industry and then "follow" them- (this includes your competitors too!). You'll get the regular skinny on their employee growth, new products and services, and events they may be attending.

5. Don't Underestimate the Power of a Recommendation
This is where the give and get comes in- make sure to give out some good recommendations, and when you request them- be sure to steer those recipients in the right direction (i.e. remind them what they worked with you on, remind them of your specialties). Oh, and did I mention LinkedIn recommendations are being used more and more as service or recruiting search criteria?

6. Add "Apps"
Some of the LinkedIn applications are great tools that feed directly into the right-hand sidebar of your homepage. I would recommend checking out the following apps: E-bookshelf, Huddle Workspaces, Events, Polls & Real Estate Pro

7. New! Add "Maps"
This will give you a visual understanding of the relationships between the connections in your Network (and you can share it, too).

8. Sync Your Twitter - (But Not Every Tweet)
If you have an active Twitter account, by all means you should sync it with your LinkedIn account. However, take care when choosing to tweet your LinkedIn status update. The two social media channels are different platforms by nature, and your professional updates may not resonate or be relevant to your twitter audience (you don't want to turn off your followers!).

For more on leveraging your LinkedIn profile, check out our latest LogicClassroom video!

LogicClassroom | Twitter for Business

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Did you miss the LogicClassroom on how to effectively utilize Twitter for your business?! We're sorry we missed you! You can still see the slideshow presentation from our class below!

We covered a LOT of useful information:

Interesting marketing and traffic trends of Twitter
How & why to use Twitter for business
Best practices for marketing on Twitter
How to find more relevant Followers and retain them
How to link your Twitter with other accounts to strengthen your online brand
Great 3rd-party applications and tools like TweetBeep, TwitterFeed, and more!

If you want to utilize the Social Media world and improve your online marketing strategy, follow our tips below!

Twitter for Business | LogicClassroom by Boston Logic

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We host a different LogicClassroom via webinar and in our office every month! Follow us on Twitter or Fan us on Facebook to make sure you stay 'in the know' about upcoming LogicClassrooms!

Logic Classroom Presentation | Blogging 2.0

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If you were unable to attend our LogicClassroom last night, "Blogging 2.0", you can still check out the slide show from the presentation below!

"Blogging 2.0" covers the Basics of Blogging and Blogging Best Practices to make sure you're creating valuable content your potential clients will WANT to read & share!

We also discussed the SEO Process and How to Optimize Your Blog for search engines as well as users!

We talked a lot about Syndication and Social Media Marketing. This presentation provides a ton of valuable resources to help you syndicate your blog to all your various social networking profiles, how to integrate RSS feeds, and how to let readers share your content for you!

We also shared 'tricks of the trade' so you can set up 'Listening Channels' to monitor your brand, your industry, and your competition!

There's a lot of information to process, but if you follow the advice in this presentation, your blog will help to generate LOTS of traffic (and lots of LEADS) to your website and business!

Logic Classroom | Blogging 2.0

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July LogicClassroom: SEM and Personal Branding

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Our latest LogicClassroom and Webinar delved into some crucial real estate internet marketing concepts and tips for real estate agent personal brand and Search Engine Marketing.

For example: did you know that Facebook is now the #1 most visited site on the web, now surpassing Google? We learned how your future real estate clients are also increasingly expecting you and your business to have a social media accounts, as approximately 94% of your potential real estate leads are using the internet as their first search in their next home or apartment search.

Logic classroom: Personal branding and Search Engine Marketing

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David Friedman, Boston Logic's president and LogicClassroom's presenter, discussed personal branding strategy by breaking it down to two questions: What impression do you currently have with your market? What impression do you want to make?

The importance of blogging was also touched upon - having a blog and writing posts is simply not enough to have an effective web presence. You should stay focused on a particular blog topic (i.e., you may be a realtor specializing in Newton Real Estate) - and after you have identified this niche, it's important to interact with your online community: read other blogs in your niche, add comments, and respond to comments on your blog posts.

The slides for this LogicClassroom are now available to browse at your convenience on SlideShare. Read all about the above mentioned real estate SEO tips, additional social media web strategies, blogging recommendations and much more!

Our next LogicClassroom will be August 10th at 5pm. Check back frequently for our next topic announcement!

Next LogicClassroom Announcement: Personal Branding and SEM

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Please join us Tuesday, July 13th at 5PM for our Logic Classroom on Personal Branding and Search Engine Marketing (SEM)

You may have attended a previous LogicClassroom on Search Engine Marketing where we explored the basics. Now we are going to take SEM to the next level by incorporating the principles of personal branding. We'll demonstrate how these online techniques work seamlessly to help you market yourself and your business.

Your personal brand shapes how others actually see and find you, and this is especially important to potential customers. With the right understanding of how personal branding works, you can position yourself as a trusted adviser, subject matter expert, or successful entrepreneur: it's entirely up to you! So make sure to stop by or log on and learn how personal branding and search engine marketing work together. The results are closer than you may think.

You are welcome to attend at the Boston Logic office (view map), or participate through an online webinar. Take this excellent opportunity to learn how to utilize search engine marketing and personal branding to grow your business.

Contact Katrina at 617-266-9166 or ksierant@bostonlogic.com to attend. Please specify if you will be attending in the office or online via webinar. We look forward to seeing you all there.

Logic Classroom from 6.8.10: Keeping Up with Facebook

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Thank you to everyone who attended our last Logic Classroom on June 8th.

We discussed Facebook Fan Pages; what they are, why they're good for business, how to create one, and how to get people to 'Like' your page (aka 'Become a Fan'). We covered the brand new changes to Facebook Privacy Settings (yes, they changed AGAIN); how create 'Friend Lists' to categories the types of people you associate with on Facebook (friends, family, clients, etc.) and how to completely customize who sees what on your profile utilizing these lists. Once your employees view this slideshow, they will know how to protect their privacy and be more willing to 'Like' the company Fan Page and interact with it. This presentation was designed with businesses in mind, but is valuable to anyone with a Facebook profile!

If you weren't able to attend the Logic Classroom, you can view the presentation below!

UPDATED: Leveraging Facebook for your Business

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We host a new LogicClassroom on the second Tuesday of every month. Our next LogicClassroom will be on May 11th. Please email Katrina if you would like to attend or sign up for our Newsletter at the lower right-hand corner of our home page to receive reminders and information about the next LogicClassroom.

Tri State Realty Group launches new site on Boston Logic’s Sequoia Platform!

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Tri State Realty Group had Boston Logic design a custom Sequoia platform site for their new web presence - adding a unique look and feel as well a few great new optional features we've created.

Adding to the already robust rental property search functionality built into the Sequoia platform, Tri State Realty Group opted to employ a customized graphical search map. This feature allows users to click on the areas of the map they wish to search, select a few quick parameters and get fast, accurate search results tailored to their specific needs. The tool can be customized to suit any desired range of locations and themed to match the style of your site.

In addition, Tri State added an MBTA Search tool to their rental property search roster. This tool, which can be added to any Sequoia site that already uses our Neighborhood Pages feature, allows users to search for rentals near any major MBTA line with one click. This tool can be readily deployed for any site that already utilizes Neighborhood Pages, adding to the already significant boost in search engine rankings the Neighborhood Pages component provides.

Tri State Realty Group specializes in residential sales and rentals in the Boston area.

Logic Classroom 4.9.2010: Maximizing Lead Conversion

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Join us for our monthly LogicClassroom tomorrow night at 5:00 p.m. for our Logic Classroom presentation!

When a user registers on your site, what's the first thing you do? How do you follow up? How many times? How often should you reach out to your customers? The answers to these questions and the techniques you use will make a big difference in how you can convert leads into deals. As part of this presentation, we'll also look at some of the tools you will use when following up and how to use them most effectively. We’ll be looking at sites that efficiently convert users into leads. We’ll also discuss how leads are best incubated, and we’ll delve into a concept we’ve been preaching here at Boston Logic for years: consistency of the user experience.

You are welcome to attend at the Boston Logic office, or participate through an online webinar. Take this excellent opportunity to learn how to utilize search engine marketing to grow your business.

You can attend in person at our offices or you can sign in to the webinar. RSVP to Katrina at 617-266-9166 or ksierant@bostonlogic.com to attend. Please specify if you will be attending in the office or online via webinar. We look forward to seeing you all there!

MAR Webinar Questions Answered- Online Marketing and Lead Generation for Real Estate

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A couple of weeks ago, I did a webinar of the Massachusetts Association of Realtors. At the end of the talk, there were several questions from the remote attendees. I figured I'd type up some answers.

What is the Best Free Web Stat Tracker?

Google Analytics is the standard. We use it for our clients and thoroughly.

How to move an existing wordpress blog but wants to new domain name?

Wordpress has some pretty simple export/import tools that make it easier to grab your content from one blog, shut down that old blog, and import the posts into the new wordpress deploy. It very important that you take down the old blog. So, if you had a blog at realestate.wordpress.com and you moved it to yoursite.com/wordpress, make sure that they old site at wordpress.com is completely gone. Otherwise, the search engines will think that you're posting duplicate content and this will hurt your ranking potential

How can I get people to become fans of my Facebook Business Page?

Start with the people you know. Send them a suggestion to become a fan of your business on Facebook. Next, make sure you have a link on every page of you website to become your fan on Facebook. Also, don't overlook your email signature. Put a link at the bottom of your emails for recipients to click in order to become your fan. Also, include the link in your newsletters or drip emails. As a rule of thumb, when someone is consuming content that you produced, you should present them with an opportunity to follow, friend, become your fan, etc.

With so much information out there, do you find people get turned away when you ask them to register?

This is an age old question. I'll probably write a longer blog post on this soon. Basically, it works like this. If you want the maximum number of leads, then you need to ask them to register before giving them access to the data. If you want to only speak with people who have clicked on a contact form and indicated interest or picked up the phone, then you can leave the doors wide open. We argue that having more leads gives you a greater opportunity to market over time and convert. So, we generally suggest to require sign-ups to view search results.

Can you explain the One System?

The ONE System is Boston Logic's proprietary real estate website platform. It integrates Content Management, Property search, user management, lead management, blogging, neighborhoods pages, live chat, development profiles, deal tracking, and a whole lot more into one platform for Brokers and agents. Click here for more information on the ONE System.

What are some Free or Cheap Mass Email services?

Boston Logic is partnered with both Constant Contact and iContact. We recommend both. Also, our ONE System can be integrated with either platform. Since we're here in MA, and so is Constant Contact, I can tell you that I've met with their CEO and VP and that they are a well run and managed organization. They are also the industry leader with well over 100,000 businesses using them for email marketing.

Do you create Facebook Fan Pages for clients?

We certainly do! Give us a call for more information! 617.266.9166

Brokers | Propel Your Business into the New Year!

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LinkedIn for “Advanced” Users: Top 8 Best Practices & Useful Tools

8 Best Practices & Useful Tools:

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LogicClassroom | Twitter for Business

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Logic Classroom Presentation | Blogging 2.0

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July LogicClassroom: SEM and Personal Branding

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Next LogicClassroom Announcement: Personal Branding and SEM

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Logic Classroom from 6.8.10: Keeping Up with Facebook

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Tri State Realty Group launches new site on Boston Logic’s Sequoia Platform!

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Logic Classroom 4.9.2010: Maximizing Lead Conversion

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MAR Webinar Questions Answered- Online Marketing and Lead Generation for Real Estate

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