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LogicClassroom | Twitter for Business

Did you miss the LogicClassroom on how to effectively utilize Twitter for your business?! We're sorry we missed you! You can still see the slideshow presentation from our class below!

We covered a LOT of useful information:

Interesting marketing and traffic trends of Twitter
How & why to use Twitter for business
Best practices for marketing on Twitter
How to find more relevant Followers and retain them
How to link your Twitter with other accounts to strengthen your online brand
Great 3rd-party applications and tools like TweetBeep, TwitterFeed, and more!

If you want to utilize the Social Media world and improve your online marketing strategy, follow our tips below!

Twitter for Business | LogicClassroom by Boston Logic

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We host a different LogicClassroom via webinar and in our office every month! Follow us on Twitter or Fan us on Facebook to make sure you stay 'in the know' about upcoming LogicClassrooms!

LogicClassroom Announcement: Twitter for Business

If you are considering utilizing Twitter for your business and don't know how to get started, or would like some tips to make the most out of your online profile, be sure to check out our next LogicClassroom on November 16th at 5pm.

Businesses are using online social networking to develop relationships and create sales opportunities more and more each day. Each website design offers different opportunities and challenges to sharing information and reaching prospects.

In order to effectively leverage Twitter for your real estate internet marketing campaign, you need to develop an action plan and utilize Twitter applications and tools, such as TwitterFeed, Twellow, TweetChat, TweetDeck, the list goes on.

In this concise, 1/2 hour LogicClassroom, we will talk about building a following, the rules of engagement for Twitter, syndicating your content to Twitter, and much more!

You are welcome to attend at the Boston Logic Office (view map) or participate through an online webinar at your convenience. The class begins at 5pm on November 16th.

To attend, please contact Katrina at 617.266.9166 or by email at ksierant@bostonlogic.com. Please specify whether you will attend the class at our office or online.

We look forward to seeing you there!

Logic Classroom Presentation | Blogging 2.0

If you were unable to attend our LogicClassroom last night, "Blogging 2.0", you can still check out the slide show from the presentation below!

"Blogging 2.0" covers the Basics of Blogging and Blogging Best Practices to make sure you're creating valuable content your potential clients will WANT to read & share!

We also discussed the SEO Process and How to Optimize Your Blog for search engines as well as users!

We talked a lot about Syndication and Social Media Marketing. This presentation provides a ton of valuable resources to help you syndicate your blog to all your various social networking profiles, how to integrate RSS feeds, and how to let readers share your content for you!

We also shared 'tricks of the trade' so you can set up 'Listening Channels' to monitor your brand, your industry, and your competition!

There's a lot of information to process, but if you follow the advice in this presentation, your blog will help to generate LOTS of traffic (and lots of LEADS) to your website and business!

Logic Classroom | Blogging 2.0

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LogicClassroom Announcement: “Blogging 2.0″ on October 12th, 2010

Enhance your knowledge and expand your understanding of real estate internet marketing with our latest LogicClassroom on Blogging, 2.0!

Blogs have come a long way since their inception, and are now a necessary aspect of a successful marketing plan for any business website design desiring to create unique web content and reach potential clients and customers on the web. But writing high-quality content is only half the battle!

In this concise, 1/2 hour, FREE LogicClassroom, we will cover what Bloggers need to know in order to integrate and syndicate their content to stay current with the Web 2.0 world. We will cover the basics about Blogging Best Practices, methods of syndication, and will teach you how get the great blogs that you create noticed!

You are welcome to attend at the Boston Logic Office (view map) or participate through an online webinar at your convenience. The class begins at 5pm on October 12th.

To attend, please contact Katrina at 617.266.9166 or by email at ksierant@bostonlogic.com. Please specify whether you will attend the class at our office or online.

We look forward to seeing you there!

Logic Classroom | Understanding Long Tail Keywords

If you missed last night's LogicClassroom on Understanding Long Tail Keywords, please enjoy the slideshow from our presentation.

In this classroom we discussed the difference between generic 'Head' keywords and 'Long Tail' keywords, and what they mean for your Search Engine Optimization.

We talked about the Google Search Algorithm, and what the recent introduction of Google Instant means for the future of SEO and how searchers use Long Tail Keywords.

We also covered the basics of what a good SEO Keyword Strategy should include, and how to monitor and adjust your campaign as you go!

Logic Classroom | Understanding Long Tail Keywords

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LogicClassroom: Bounce Rate Slide Presentation

Thanks to all who attended our latest LogicClassroom on Understanding your website's Bounce Rate this past Tuesday!

In this webinar, we learned all about your website's bounce rate, and how it relates to your real estate website design. We also came to understand the difference between your bounce rate and exit rate: a website's bounce rate is the percentage of visitors who leave your website without clicking through any additional pages, while your web page's exit rate shows the last page that a user looked at before using your site.

Logic classroom bounce rate

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There were also some helpful numbers given for a real estate website's typical bounce rate: a 30%-50% bounce rate is normal, less than 20% is optimal. However, if your website has a 60% or greater bounce rate, it may be time to take a look at your website more thoroughly to understand where you are losing visitors.

Remember that web design matters for your website, and the goal of your landing page is to be sticky: that is, make sure that visitors will want to be engaged with your website, and that they can find what they are looking for intuitively.

Boston Logic offers comprehensive real estate website design services, and you can contact us at any time to inquire about how we can help you with your website!

Our next free, 1/2 hour LogicClassroom webinar will take September 14th. Check back often for the topic announcement!

Next LogicClassroom Announcement: Befuddled By Your Bounce Rate?

We hope you can join us Tues. August 10th at 5:00 pm for our LogicClassroom on Understanding your Website's Bounce Rate.

You've been receiving your Monthly SEO Reports from Boston Logic (if you're signed up with us for one of our SEO / Social Media campaigns), or have been dutifully checking your Google Analytics for your real estate website each month. You may have noticed your website's "Bounce Rate", but do you know what a bounce rate is, or what it can mean to your marketing efforts?

In this LogicClassroom, we'll discuss what a Bounce Rate is, and what it can tell you about your
website. We'll discuss what you can do to decrease your website's bounce rate, and how to encourage users to become more interactive with your real estate website. We'll also help you to understand what an ideal bounce rate should be for your website's market. We will cover real estate SEO techniques you can use to tweak your website to attract more relevant search results so that users can browse your site for exactly what they are looking for more easily. The longer you can retain a user, the more likely they are to contact you for your services!

You are welcome to attend at the Boston Logic office (view map), or participate through an online webinar. The class begins at 5pm on August 10th, 2010.

To attend, please contact Katrina at 617.266.9166 or by email at ksierant@bostonlogic.com. Please specify whether you will attend the class at our office or online. We look forward to seeing you there!

July LogicClassroom: SEM and Personal Branding

Our latest LogicClassroom and Webinar delved into some crucial real estate internet marketing concepts and tips for real estate agent personal brand and Search Engine Marketing.

For example: did you know that Facebook is now the #1 most visited site on the web, now surpassing Google? We learned how your future real estate clients are also increasingly expecting you and your business to have a social media accounts, as approximately 94% of your potential real estate leads are using the internet as their first search in their next home or apartment search.

Logic classroom: Personal branding and Search Engine Marketing

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David Friedman, Boston Logic's president and LogicClassroom's presenter, discussed personal branding strategy by breaking it down to two questions: What impression do you currently have with your market? What impression do you want to make?

The importance of blogging was also touched upon - having a blog and writing posts is simply not enough to have an effective web presence. You should stay focused on a particular blog topic (i.e., you may be a realtor specializing in Newton Real Estate) - and after you have identified this niche, it's important to interact with your online community: read other blogs in your niche, add comments, and respond to comments on your blog posts.

The slides for this LogicClassroom are now available to browse at your convenience on SlideShare. Read all about the above mentioned real estate SEO tips, additional social media web strategies, blogging recommendations and much more!

Our next LogicClassroom will be August 10th at 5pm. Check back frequently for our next topic announcement!

Next LogicClassroom Announcement: Personal Branding and SEM

Please join us Tuesday, July 13th at 5PM for our Logic Classroom on Personal Branding and Search Engine Marketing (SEM)

You may have attended a previous LogicClassroom on Search Engine Marketing where we explored the basics. Now we are going to take SEM to the next level by incorporating the principles of personal branding. We'll demonstrate how these online techniques work seamlessly to help you market yourself and your business.

Your personal brand shapes how others actually see and find you, and this is especially important to potential customers. With the right understanding of how personal branding works, you can position yourself as a trusted adviser, subject matter expert, or successful entrepreneur: it's entirely up to you! So make sure to stop by or log on and learn how personal branding and search engine marketing work together. The results are closer than you may think.

You are welcome to attend at the Boston Logic office (view map), or participate through an online webinar. Take this excellent opportunity to learn how to utilize search engine marketing and personal branding to grow your business.

Contact Katrina at 617-266-9166 or ksierant@bostonlogic.com to attend. Please specify if you will be attending in the office or online via webinar. We look forward to seeing you all there.

Logic Classroom 4.9.2010: Maximizing Lead Conversion

Join us for our monthly LogicClassroom tomorrow night at 5:00 p.m. for our Logic Classroom presentation!

When a user registers on your site, what's the first thing you do? How do you follow up? How many times? How often should you reach out to your customers? The answers to these questions and the techniques you use will make a big difference in how you can convert leads into deals. As part of this presentation, we'll also look at some of the tools you will use when following up and how to use them most effectively. We’ll be looking at sites that efficiently convert users into leads. We’ll also discuss how leads are best incubated, and we’ll delve into a concept we’ve been preaching here at Boston Logic for years: consistency of the user experience.

You are welcome to attend at the Boston Logic office, or participate through an online webinar. Take this excellent opportunity to learn how to utilize search engine marketing to grow your business.

You can attend in person at our offices or you can sign in to the webinar. RSVP to Katrina at 617-266-9166 or ksierant@bostonlogic.com to attend. Please specify if you will be attending in the office or online via webinar. We look forward to seeing you all there!

LogicClassroom | Twitter for Business

Related Links:

LogicClassroom Announcement: Twitter for Business

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Logic Classroom Presentation | Blogging 2.0

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LogicClassroom Announcement: “Blogging 2.0″ on October 12th, 2010

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Logic Classroom | Understanding Long Tail Keywords

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LogicClassroom: Bounce Rate Slide Presentation

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Next LogicClassroom Announcement: Befuddled By Your Bounce Rate?

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July LogicClassroom: SEM and Personal Branding

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Next LogicClassroom Announcement: Personal Branding and SEM

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Logic Classroom 4.9.2010: Maximizing Lead Conversion

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