First Site Launch of the New Year: Hodara Properties

One of Forbes' 30 Under 30 Chooses Boston Logic's Sequoia System to Propel His Business Online

Congratulations to Owner Alex Hodara and his team on their new Sequoia website- Boston Logic's first site launch of the New Year! At age 23, in January of 2009, Alex started what CNBC coined "the first student run real estate brokerage"- quickly growing from 4 rental agents showing apartments for just a few landlords, to 12 agents showing apartments for over 100 landlords in the greater Boston area. Hodara has recently been featured in Forbes' 30 Under 30 rising stars and 'disrupters' in the Real Estate category, and was honored by Businessweek last year as one of America's Best Young Entrepreneurs.

Hodara told Boston Logic that his website was simply not producing leads and lacked the user utilities to do so. He wanted a new site that would compliment his personal brand and reputation, act as a strong foundation for his rapid business growth, and continue to propel his success in a competitive online marketplace. Hodara chose our Modified Website Design Theme, backed by the Sequoia platform's specially integrated YouGotListings, Town Pages, and interactive search map.

Hodara Properties Sequoia Site

Schedule a no-pressure demo today to learn more about how Boston Logic's cutting-edge website design, Sequoia software platform, and online marketing services can take your real estate business to the next level!

by Lauren

Posted on January 4, 2012 Filed Under Boston Logic News, Boston Logic Products, Boston Logic Services, Business and Entrepreneurship, New Website Launches, Real Estate Software, Real Estate Web Design, Real Estate Website Design, Real Estate Website Features, Real Estate Websites, Sequoia Real Estate Solutions, Sequoia Real Estate Solutions, What's New | Leave a Comment

Featured Site Launch! Windwalker Real Estate

Congrats to Windwalker on their New Custom Sequoia Site

Custom Sequoia Search Map

Custom Search Map

Windwalker Real Estate has been a Boston Logic client for several years. Their premier Nantucket real estate market research sets them apart from their competition as they dominate the local market. Seeking to differentiate their sales and rentals brands, as well as to increase their search engine rankings, Windwalker recently split their website into two distinct entities - Windwalkerrealestate.com, freshly built on the Sequoia platform, and Windwalkerrentals.com, their prior third party website devoted to seasonal rentals on the island of Nantucket.

Windwalker Custom Sequoia Page

Custom Research Page

Windwalker RE wanted to put increased focus on their sales brand, and as such engaged Boston Logic not only for a strong SEO and Social Media campaign for the new site (in addition to the campaign we manage for their rentals website), but also a full custom design for their new sales website.

This design also included a clickable graphic search map tool which interfaces with Windwalker's Town Pages component - these two tools in concert provide a fun and intuitive user interface which handsomely compliments the look and feel of this sophisticated design theme.

Contact us to learn more about how we can make the Sequoia Website Platform work for you!

by Lauren

Posted on October 14, 2011 Filed Under New Website Launches, Real Estate Marketing, Real Estate Software, Real Estate Web Design, Real Estate Websites, Sequoia Real Estate Solutions, What's New | Leave a Comment

How To Promote Your New Website: Part 3

If you've been tuned into to our special three part client consult on how to promote your new website, you've already got 2/3 of Bag of tricksyour strategy in the bag and ready to put into action:

1) Get savvy with online techniques- utilize and employ social media applications, tools, and SEO tactics
2) Think outside of the box-
draw attention to your website with creative marketing and outbound communication

Last, but certainly not least, let's talk about some traditional and new methods of reaching your audience offline...

Business Cards & Stationary

If you were thinking that your company logo, business cards, or stationary could use a facelift (or you don’t have any yet) you’ll want to make sure that you have consistent branding throughout your collateral that compliments the theme and design of your new website.

Now’s your chance to decide on new branding, such as color schemes, fonts, and logos! Boston Logic’s design team can help.  You’ll want to try to coordinate the launch of the new site with the printing of your newly branded collateral so you’ll have it ready to go for a strong, unified launch.

QR Codes

Boston Logic Business Card with QR Code

Show off how hip you are by adding a QR code to the back of your business cards, in printed advertisements, on ‘Open House’ & ‘For Sale’ signs, event signage, etc. that lead users to your website when scanned on their smart phones.

The Sequoia System adds QR Codes to your Listing Sheets and Showing Sheets.

Conferences & Events

If you're attending trade shows or conferences, be sure to have a monitor up at your booth showing off the new site. If you are speaking or presenting at an event, you can announce it at the end of your talk directing the audience to contact you after the event. Make sure you’ve got signage and handouts with your new website URL and/ or QR codes leading to pages on your site.

Your Office Windows & Reception Area

If your company has an office, or multiple office locations, you can put signage in your windows announcing the new site. Leave extra trade show brochures in your reception area for visitors to take with them when they leave, and hopefully they will re-visit your site.

Host a Party!

If you’re an established company or have a large list of contacts, host a launch party to thank loyal customers- celebrate the new website during the party on a projector or during a speech, etc.

Make a Facebook Event to promote your actual launch party if you’re having one. If not, consider hosting a Virtual Launch Party and make an Event for that!  Just like a newsletter announcement, you’ll want to include an intriguing image and highlight the coolest elements about the new website. A little incentive to visit the site/attend the [virtual] party is a good idea, too! It has to be fun and creative or people will look at your communication as spam.

Press Releases

You could do a traditional press release along with self-promoting your blog about the website launch, but your new website alone may not be deemed news-worthy by bigger outlets, so make sure you submit your press release to industry-specific news publications or magazines, as well as or local newspapers and business journals.

If your press release is published, be sure to announce, share, Re-tweet, and link to the publications that feature your website on your various social media sites (i.e Twitter, LinkedIn, and Facebook) as a way of saying ‘thank you’ and getting that content more attention.

The After Math -- Your Content Strategy & Schedule

If you’ve ever attended a Boston Logic LogicClassroom, you know that we always preach ‘Content is King’ when it comes to developing your brand online, and increasing your website traffic, lead generation and search engine ranking. Once the initial fan-fair of your new website announcement dies down, you’ll want to ensure you are enticing people to continue to visit your website!

This means you’ll want to come up with a Content Creation Strategy (i.e. a plan to write Town Pages for all the areas you serve, or to create a section of your site with Buyer or Seller Resources, etc.), and blogging schedule for your internal team. I’d suggest blogging about twice per week (more if you have the time and resources!) when you first launch your site so that you are generating fresh, keyword-rich content regularly.

Informative, entertaining, and useful blogs are the most popular blogs. Consider writing downloadable ‘White Papers’ that your potential clients would want to read, and require an email address to download the content to capture more leads.

Research proves, blogging regularly to create fresh content for your site will encourage people to come back and increase your search engine ranking and lead capture.

If you just launched a new website and you have any additional questions or comments- don't hesitate to reach out to our team of marketing experts!

New ideas or success stories of what's working? We'll take those too!

And if you're stuck in a rut with your current website provider, and you're now realizing the benefits of having a great platform and design to help grow your business online- contact us today for a no-pressure consultation

Good luck!

by Angela

Posted on August 31, 2011 Filed Under Boston Logic Products, Boston Logic Services, New Website Launches, Real Estate Software, Real Estate Web Design, Real Estate Web Site, Real Estate Website Design, Real Estate Website Features, Real Estate Websites, Website Design | Leave a Comment

How To Promote Your New Website: Part 2

In last week's edition of our special three part client consult, How To Promote Your New Website: Part 1, we talked about strategies and techniques you can use to get your website noticed, or found (by prospective clients, search engines, and industry "influencers"). All of those techniques involve utilizing Web 2.0 best practices or social media outlets - and while these methods are certainly crucial in growing any business in today's marketplace, we shouldn't completely forget about the "offline" world. The most effective marketing and PR campaigns are one's that employ a harmonious mix of traditional, inbound, and creative techniques to command attention through a myriad of communication channels.

Getting Your Website Attention with Creative Marketing & Communications

Here are a few ways to get the word out and create some more buzzzzzz

Run a Contest

Running a contest can be a great way of generating buzz both on and offline. However, there is an art to creating a contest. Each social media platform and/or marketing medium has its own set of guidelines about contests, so make sure you know what they are and don’t break them!

First, figure out what the business goals of the contest are (i.e. to get more followers on social media channels, increase brand awareness, capture leads, etc.) - then you've got a framework to start with.

Next, determine what the incentive or give-away will be for the contestants (i.e. maybe a 'no broker’s fee' on your client's next apartment; a gift certificate for a fancy dinner for two at a local restaurant; a gift basket filled with coupons and products of local businesses; a free iPad- you get the idea). If you want to offer a bigger prize, like offering a free iPad or cash back at closing, I suggest making the level of engagement bigger- like filling out a survey about your new site so you get valuable feedback in return (make sure contact information is required so you can follow up to qualify the person as a lead).

Figure out what they have to do to enter the contest (‘Like’ your Facebook Page and mention you in their status update or comment on a photo on your Page; @mention your company and follow you on Twitter; comment on a blog post; subscribe to your RSS feed, etc.). Be creative and try to make it something that will get you a lot of exposure, but require little effort from the intended audience (the less roadblocks, the better).

Last but not least, create a landing page on your blog to promote the contest and share it across your traditional channels and online platforms to increase participation. In your blog, provide necessary links, the rules of the contest, as well as the end date and how a winner will be determined and announced.

Affiliates & Partners Can Help

Do you have a good relationship with a vendor you use all the time? Ask them to include a link to your new site on their website, blog, or newsletters. For example, Boston Logic often features new Sequoia website launches in our bi-weekly newsletter. We also feature some of our favorite client site designs in our online Portfolio, providing you with inbound links and exposure to a larger audience.

Email Signatures

Have everyone in the company update their email signatures with the URL of the new website. You’ll want to make everyone’s email signatures uniform to create consistency for your branding.

Linking to your company Facebook, Twitter, Yelp, You Tube, etc. are also a great way to increase traffic to your other online presences and increase engagement on those platforms. I recommend avoiding image icons in your email signature, and sticking with text hyperlinks.

If your website URL is changing (and/or your email address as well), be sure to make a note of that in the signature! Some of our clients like to note that the site is new and improved in the email signature, or even include a little teaser text before the new website has launched (i.e."coming soon!"). Everyone you are corresponding with via email should be seen as a 'vessel' in which to spread the word!

Targeted Emails to Your List of Contacts

Is your email list segmented by relevant categories? If so, send targeted emails to each group announcing the new website and the specific benefits to those groups.

For example if you bought a new Sequoia website, you could talk about things like Advanced Property Search Tools to renters and buyers; focus on the Integration with Social Media and Syndicating Listings for sellers; and talk about the Advanced Lead Capture and Management Tools if you are trying to recruit new agents, etc.

If your list isn't segmented, do a more general email highlighting the best features for each type of user so they can easily see why this new site is important to them. Provide links or images to get the recipient interested enough to visit the site and find out what you’re promising.

Newsletter Features

Not only can you generate special targeted announcements via email, you can also keep on promoting your new website in your regular newsletter. Create a featured edition showing ‘before’ and ‘after’ screen shots of your old and new sites, write a little blurb about the benefits of the new site, ask for feedback, etc. Continue to highlight website features, benefits and content in the sidebar of your newsletter.

EXPERT TIP:

Using a service like Constant Contact or MailChimp will help provide you with insights about the Open Rate of your emails and see what links people clicked on/ what features they were most interested in, and help you improve your site over time.

Share your creative ideas in the comments section below, and stay tuned for our next edition on How To Promote Your Website: Part 3- we'll finish up with some additional offline techniques that should round up your campaign, and give you the best chance possible of getting your site the attention it deserves!

by Angela

Posted on August 24, 2011 Filed Under Blogs, Boston Logic Services, New Website Launches, Online marketing, Real Estate Websites | 1 Comment

How To Promote Your New Website: Part I

TIPS FOR INCREASING TRAFFIC

Special Three Part Client Consult

YOU’VE GOT A NEW WEBSITE- CONGRATS!

Every day Boston Logic helps Real Estate brokerages and independent real estate agents leverage the web in promoting their services and listings online to help them generate more leads- and ultimately, close more deals. Being a seasoned leader in the real estate technology space, we know that your success in competing for business online is tied to the usability and value of your website to your potential clients, as well as how easily your website can be found on and off-line.

And this is precisely why you, our clients, come to us. You recognize the value of having a best-in-class website that provides user-friendly features that buyers and renters want- like advanced MLS search options, the ability to save and “favorite” properties, live chat with agents, and more- all bound by our powerful Sequoia system– served with accessible, friendly product training and support. (We really don’t mean to toot our own horn!) But now that you're armed with great technology and tools…

HOW DO YOU GET YOUR NEW WEBSITE NOTICED?

We get lots of requests from our clients for suggestions on what to do to market their new (or newly redesigned & upgraded) website. I thought others would find this list of suggestions helpful. I’ve included a lot of low-cost options, things you can do before and after your new website launches, as well as long-term strategies to increase traffic to your site.

ONLINE TECHNIQUES – SOCIAL MEDIA & SEARCH MARKETING

Company Facebook Page

Be sure to add the URL to your website (and your other social media profiles, for that matter) on your company’s Facebook Fan Page’s Info Tab. Make announcements about the new website when it’s ‘coming soon’ and when it launches. Post screen shots in your Facebook Page Photos and ask your followers for feedback!

Employee’s Facebook Profiles

Employees can link to the Company Fan Page in their personal Facebook profiles in the ‘Employment’ section of their bios. Over time, this will encourage their social network to visit your company Facebook Page, and then lead those people to your website. Have your employees review this helpful LogicClassroom presentation about Facebook Privacy Settings, too!

Company & Employee Twitter Profiles

If you don’t have a company Twitter, create one! Add a link to the website in the profile. Just like on Facebook, you’ll want to make ‘coming soon’ announcements, and link to the site when it’s live and ASK for feedback and/ or a Retweet! Consider sending a Direct Message to important followers. If you change your Twitter handle, make sure to keep the old one in the profile bio for a prolonged period of time so if people do a search for your old Twitter name, they can still find you.

Encourage employees to engage with the Company Twitter account (@mentions), retweet announcements about the new website, etc.  If they want to include something about their position at the company in their Twitter bios, encourage that too because it will give you exposure to their social network. Just be sure to have a clear Guidelines Policy in place so your employees know what is/ isn’t allowed if they are representing the company online. I’ve seen a lot of Twitter profiles that say things like “CEO at XYZ Company, opinions are my own!”

LinkedIn Employee & Company Profiles

Employees should update their personal LinkedIn profiles to include the new website URL. Does your company have a listing on LinkedIn? If not, create one! Having a company listing on LinkedIn is a great way to promote your products and services, improve your credibility, and boost your SEO.

For tips on how to customize the anchor text linking to the website on your LinkedIn profiles and other optimization tips, view our recent LogicClassroom on Marketing Yourself on LinkedIn.

Yelp Listing

optimize your yelp listingIs your company listed on Yelp? Yelp is an ever-growing social networking site where users review local businesses and give them a rating of 1-5 stars.  Even if you haven’t created a Yelp listing, one of your past clients may have added you to the site without your knowing. Do a search in your area to see if your company appears in the search results. If so, claim your Yelp listing! If not, create one! Make sure you optimize your company listing by filling out all the available fields. Make an announcement about the new website and maybe offer a small percentage off for mentioning they found your new website on Yelp.

There are LOTS of review sites like Yelp, such as YP.com, SuperPages.com, Merchant’s Circle, CitySearch, etc. There are also a large variety of industry-specific directory/review sites available online. Do your research, and register your new website!

EXPERT TIP:

Once on Yelp, it’s important to add new photos to keep your listing fresh. You also want to encourage your happy clients to review you on Yelp so if the occasional unhappy customer leaves a bad review, you’ve got enough good reviews to soften the blow. Set up email notifications so that if you get a review on Yelp about a negative client experience, you can respond to it promptly.

Google Places Listing

If you need your website to be at the top of Google’s search engine results for some marquee keywords asap (don’t we all?), one of the ways to help that happen faster is by registering your website with Google Places! You’ll need to register your company with an actual physical address where you receive mail, but if you run a small business out of your home, you can hide your street address from your listing and only show your city and state.

A Google Places listing is FREE and you can make announcements, add photos, service area, company history and other business information, feature YouTube Videos, and more! This is a great way to showcase your business and increase clicks to your website without having to shell out lots of money for PPC advertising!

Your company may have been added to Google Places by a user and given a review and star rating. In that case, all you’ll have to do is click the “Business Owner?” link in the upper right corner of the listing page and follow the directions to claim the listing. Google will send a postcard to your attention via snail-mail to your business listing with a verification code you will enter online to claim the listing.

Add Links to Company Social Media Profiles to Your Site

Say WHAT?! You just got your visitors to land on your new website, and now I want you to lead them away again? Not exactly. It’s just a good long-term investment for your relationship with that lead. You want people using your site as much as possible, but if your potential clients and clients want to check in with you via the social media channels they use regularly because it’s convenient for them- make it easy for them to do so and give them access right from your home page.

Add Social Sharing Buttons to Your Site Content

Make it easy for your website visitors to share and syndicate your content for you! Add quick-share options such as the Facebook ‘Like’ Button, the Twitter ‘Tweet’ Button, and the ‘Google +1’ Button to your blog posts and property listings, etc. Utilize social sharing plugins for your blog like ‘AddThis’ to let readers quickly syndicate your blog posts to popular bookmarking sites like Digg, Stumble Upon, Reddit, etc.

Blog About It – Share, and Syndicate

Your first blog post on your new website should essentially be a press release about your new website that you will syndicate to your social media profile & share on popular and industry social bookmarking sites. If you already have a blog, consider doing a ‘coming soon’ teaser blog about the upcoming relaunch.

Guest Bloggers

Invite a vendor (like a landscaper, interior designer, or exterminator, etc.) you frequently do business with to post as a guest blogger on your site, and link their blog post back to their website. As a Realtor, you can pick local business in the areas you serve to spotlight and invite someone to guest blog from that business about their company and the neighborhood. These ‘First Tier Guest Bloggers’ will promote their blog post on your new site for you and will appreciate the exposure and inbound link from your site!

Once your blog is more established and you begin to get a substantial amount of traffic to your site and blog, you can start to attract ‘Celebrity Guest Bloggers’, industry leaders and experts that are fairly well-known and will drive traffic to your site because they have a big following or good name recognition or are in the news frequently, etc.

Watch the Recent LogicClassroom on Blogging for Business Here

Search Engine Optimization (SEO) & Analytics

To get the most out of your content creation efforts, it’s important to optimize your pages with meta data, headings and subheadings, keywords, internal links, images, etc. so that search engines can properly index your site and potential leads can find your content when they search for your services online.

In order to run a successful SEO Campaign, add Google Analytics to track visitors to the site, and find out what content they find the most valuable (i.e whatever gets the most traffic). This will help guide your content creation over time. If you sign up for SEO and Online Marketing Services through Boston Logic, we will help you! We also have a blog full of resources on SEO and Social Media at www.realestateseo1.com to provide you with helpful tips and education on best practices and industry updates.

Optimizing your website pages and content should be an ongoing process, especially because you’re going to have a very active blog (right?!). Plan to review your SEO campaign keywords and strategy regularly to ensure you’re on track.

301 Redirects

301 redirects are an important, yet often overlooked, part of an SEO campaign if you already have an existing website.  Essentially, 301 redirects are a little snippet of code that directs any search engines and visitors trying to reach URLs on your old website, that are no longer on your new website, to the appropriate replacement page on your new website. 301s are convenient for users and help ensure your company’s website won’t lose any SEO ranking it had with its old website. Boston Logic can help implement 301 redirects for your website upgrade - just ask!

Pay-Per-Click (PPC) Advertising

pay per click advertisingThere are a variety of PPC advertising options available to you. I encourage you to take the time to look into each option. Find out what type of tracking each option offers (Google Adwords data tracks nicely in Google Analytics, for example), as well as the type of exposure your ads will get, and what type of competition they’ll be up against.

Facebook and LinkedIn PPC advertising may not offer the exposure of Google or Bing PPC ads, but you can make your ads extremely targeted based on geographic region, workplace, personal interests, industries, relationship status, etc. This kind of highly targeted advertising may be a better place to start for smaller budgets. LinkedIn PPC ads are best for B2B or recruiting ads.

You may also want to consider industry-specific venues like the real estate section of Boston.com or other popular industry websites that get a lot of traffic. Boston Logic’s Sequoia websites feature an Inbound Leads API so we can track leads from sources like Boston.com and enter them directly into your Sequoia CRM. Talk about Analytics!

Think outside the social media box, too...

There's still a bunch of ways to get the word out about your stellar new website! With a little creativity and good communication, you can be proactive about getting found. Stay tuned for the next part of our consultation to learn more about How To Promote Your Website: Part II.

We'd love to hear some anecdotes in the comments section from your own website launch experience- and check out our SEO blog for more on how to get your web pages ready for Google

by Angela

Posted on August 18, 2011 Filed Under Boston Logic Services, New Website Launches, Real Estate Website Design, Sequoia Real Estate Solutions | Leave a Comment

The New BostonLogic.com!

Boston Logic is constantly turning out great new design themes for the Sequoia real estate website platform. We recently turned loose the skill and expertise of our design team on our own website - bostonlogic.com. The result? An attractive, easy-to-use site that gives our customers clear insight into our products and services.

Check out the new BL.com!
Our new site features clear information about the Sequoia platform, valuable information for real estate agents and brokers in need of a more powerful web presence, and clear, consistent calls to action. These elements are critical to any online marketing campaign, and are just part of the process we use when creating new design themes for the Sequoia platform.

Our real estate website themes are designed not just to look great, but to serve as powerful tools for your business, generating quality leads and giving your customers what they want and need. Our standard themes for the Sequoia platform are all built to represent this understanding of the special requirements of real estate online marketing.

We invite you to visit our new site at www.bostonlogic.com to see for yourself how the Sequoia platform and Boston Logic's results-accountable marketing campaigns can help your business grow and succeed!

Want to learn more about the Sequoia platform and our many design theme options?

Contact a member of the Boston Logic sales team today at 617-266-9166!

by Ashley

Posted on April 15, 2011 Filed Under Boston Logic, Boston Logic News, New Website Launches, Online marketing, Real Estate Websites, What's New | Leave a Comment

New Real Estate Website Launch: Cabot & Company and Client Testimonial!

Boston Logic recently launched a new Sequoia website for an long-time client of ours. After hearing how their leads had increased dramatically since launching the new site, Boston Logic was pleased to receive the following testimonial to our real estate website design work and the overall site functionality.

Cabot and Company New Site Launch!

"As a veteran Boston real estate broker, I have witnessed the real estate industry’s transformation from newspaper ads and 'walk-ins' to an internet-driven profession.  Boston Logic has been instrumental in adapting our business to the new world of selling and renting via the internet.  The staff is extremely tech savvy and personable, making the difficult transition from old marketing strategies to new ones easier than we could have imagined.  I think that the source of this amiable technological expertise starts at the top with David Friedman.  David fuses technological brilliance with integrity and a commitment to excellence.  Boston Logic has improved our business production as well as  our company internet image and I heartily recommend them." - Joseph Palermino, Managing Partner, Cabot & Company, 213 Newbury Street, Boston, MA

To learn more about the Sequoia platform, its capabilities, and to view various design options, contact the Boston Logic sales team today at 617-266-9166.

Read more about the new site launch on the full post at the Sequoia Blog.

Cabot & Company represents residential buyers and renters in Boston's premiere Back Bay and Beacon Hill neighborhoods and beyond.Read

by Ashley

Posted on March 16, 2011 Filed Under Boston Logic, Boston Logic News, Boston Logic Products, Boston Logic Services, Client Testimonials, New Website Launches, Real Estate Marketing, Real Estate Software, Real Estate Web Design, Real Estate Web Site, Real Estate Websites, Search Engine Optimization, Sequoia Real Estate Solutions | Leave a Comment

Client Testimonial: Ryan Shilow

We recently launched a new site on our Sequoia real estate solution platform, www.reshilowinc.com. The broker, Ryan Shilow, provided us with a great testimonial for our product, so we thought we'd pass it along!

“I think that this website is revolutionary, and the quality of service is excellent. Upgrading to the Sequoia platform is by far one of the best investments I have ever made for my real estate business, because it is the best system while still keeping it simple. Other competitors try to cater to every real estate niche, where with Sequoia, by keeping the program simple, you allow the realtor to make the niche.

real estate website design

I also love how the CRM is integrated as part of your website. With Sequoia, you have a one-stop-shop, because when you are managing your clients, you are also working on your website. I considered a few other options and quotes from competitors, but I am happy with Boston Logic’s high product quality, and all-in-one package where I didn’t need to build everything from the ground up.

Lastly, my favorite feature of the platform would have to be the 100% MLS integration with my website. This allows my client to be the realtor; they can search properties and get information without the back and forth hassle with getting clients information from MLS. The whole process is more streamlined, and I can also see what my clients are doing and what properties they are looking at. This an excellent system with a great support staff working behind the scenes. Awesome product!”

- Ryan Shilow, Broker for RE Shilow Realty

Contact Boston Logic to get started on your own real estate website!

by Ashley

Posted on February 3, 2011 Filed Under Boston Logic, Client Testimonials, New Website Launches, Real Estate Marketing, Real Estate Software, Real Estate Web Design, Real Estate Website Design, Real Estate Websites, Sequoia Real Estate Solutions, Sequoia Real Estate Solutions, What's New | 1 Comment

New Sequoia Site Launched: Boston Apartment Hunter

Boston Apartment Hunter took advantage of Boston Logic's Modified Template Theme option - taking one of our already excellent design templates and altering it to suit their individual needs. This option strikes a unique balance between an off-the-shelf site theme and a fully custom site.

Modified Template Themes start with one of our readily deployable template themes, and provide a distinctive look while adhering to a compressed timeframe and a lower cost than a fully custom design. Of course, all of the best-in-class functionality of the Sequoia platform is still present under the skin!


Boston Apartment Hunter
specializes in apartment and condo rentals in the Boston area.

by Ashley

Posted on April 24, 2010 Filed Under Boston Logic, New Website Launches, Real Estate Internet Marketing, Real Estate Lead Generation, Real Estate Marketing, Real Estate SEM, Real Estate SEO, Real Estate Search Engine Marketing, Real Estate Search Engine Optimization, Real Estate Web Design, Real Estate Web Site, Real Estate Website Design, Real Estate Websites, Sequoia Real Estate Solutions, Website Design, What's New | Leave a Comment

Tri State Realty Group launches new site on Boston Logic’s Sequoia Platform!

Tri State Realty Group had Boston Logic design a custom Sequoia platform site for their new web presence - adding a unique look and feel as well a few great new optional features we've created.

Adding to the already robust rental property search functionality built into the Sequoia platform, Tri State Realty Group opted to employ a customized graphical search map. This feature allows users to click on the areas of the map they wish to search, select a few quick parameters and get fast, accurate search results tailored to their specific needs. The tool can be customized to suit any desired range of locations and themed to match the style of your site.

In addition, Tri State added an MBTA Search tool to their rental property search roster. This tool, which can be added to any Sequoia site that already uses our Neighborhood Pages feature, allows users to search for rentals near any major MBTA line with one click. This tool can be readily deployed for any site that already utilizes Neighborhood Pages, adding to the already significant boost in search engine rankings the Neighborhood Pages component provides.

Tri State Realty Group specializes in residential sales and rentals in the Boston area.

by Ashley

Posted on April 18, 2010 Filed Under Boston Logic, New Website Launches, Personal Branding, Real Estate Internet Marketing, Real Estate Lead Generation, Real Estate Marketing, Real Estate SEO, Real Estate Software, Real Estate Web Design, Real Estate Website Design, Real Estate Websites, SEO Strategy, Search Engine Marketing, Sequoia Real Estate Solutions, Social Media, Website Design, What's New | Leave a Comment

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