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2017 Real Estate Marketing Trends to Watch


The end of 2016 marks the time when every marketer should take a moment to reflect on their strategy and take a look at upcoming trends for the new year. For real estate marketers, this notion rings just as true. After all, understanding your performance over the past year helps you see what has and hasn’t worked so that you can adjust your real estate marketing plan for 2017. With that in mind, here are a few 2017 real estate marketing trends you want to look out for.


As of June 2016, the Federal Aviation Administration has permitted drone use for businesses. And according to MarketWatch, in the coming year, this use is expected to expand rampantly in the real estate industry. Drones offer a more robust view than simple photographs can, adding another dimension to the areas your brokerage operates in, as well as the properties listed in those areas. For sellers, drone video means just this; a way to market their homes with a unique perspective. And for buyers, drone shots provide an opportunity to quickly inspect the parameters of a property, and get a look at the surrounding area.

Amherst Madison Legacy Real Estate in Idaho makes use of drone video on the front page of their site to connect with clients across the world. They feature the neighborhoods they service from a bird’s eye view, along with homes, land and local amenities. This provides the buyers coming to their site with a unique experience, and the ability to see what their life might be like in Boise.

As drones become more prominent as a 2017 real estate marketing trend, their cost is expected to drop as well. Of course, there is still a price range, where drones with certain features will run on the higher end. But, high-quality drones will still be available at an affordable price.


You hear time and again that video is on the rise. But you can expect this trend to really take hold in 2017 for real estate marketing. And not just for buyers. According to Virtuets, 73% of homeowners say that they’re more likely to list with a realtor who offers to create a video for them. They understand that photos, while useful, simply do not offer the same exposure that video can. Rather, listing videos give consumers something extra, and keep their attention longer. Six times longer, in fact.

Consider a service like Listing Videos from Vscreen. Listing Videos dynamically generates videos for your listings by pulling in information from the MLS, while adding 3D animation, professional narration and custom branding. The Boston Logic platform even integrates directly with the solution!

Virtual Open Houses

The virtual open house is another one of those 2017 real estate marketing trends to watch. In real estate, Matterport has been ahead of the curve when it comes to virtual reality experiences, like virtual open houses. The Matterport 3D Showcase allows you to digitize your open houses, helping buyers see a 360-degree view of each of your listings. Not only does Matterport 3D provide a 360-degree view, but the solution also allows buyers to walk through a property as if they were really there.

In an era where people are constantly on the go, virtual home tours are perfect for buyers who are interested but just cannot make an open house. In this way, virtual reality for real estate truly can drive business by combining real life with the digital world to create an experience that was not previously available online.

Website Live Chat

Forbes notes that online live chat is going to be a big 2017 real estate marketing trend. People love talking to other people. Not robots. A live chat solution available on your brokerage website means consumers visiting your site are able to go beyond browsing the surface and get more granular with the details they want to know. In effect, you leave a lasting impression. It’s even been noted that 63% of consumers are more likely to return to a site that offers live chat, as opposed to one that doesn’t.  A solution like ReadyChat, designed specifically for real estate, can be a great addition to your arsenal.

More Personalization

In 2017, you’ll want to notice an increased focus on customer experience. Your real estate marketing smart lists help you deliver the right content to the right people at the right times. But in the new year, you’ll see that your personalization can go even further. Custom CMA reports for your customers, Ipad presentations, and market reports will continue to be at the forefront of your content strategy.

Mobile Strategy

Did you know you could optimize your Google Adwords ads specifically for mobile? This capability is one that comes with the steady increase in mobile search that we are seeing. More people now conduct searches on mobile than any other device. So, it’s imperative that you adopt a mobile strategy. Where your content, ads and user experience fits the average on-the-go lifestyle.

Need help with your 2017 marketing strategy? Like the ideas mentioned in this post but don’t know how to implement them? Our digital marketing team has you covered. Click here to learn more. 

Samantha Leonard
Samantha is a Digital Marketing associate at Boston Logic, who works closely with the Marketing and Sales teams to create engaging and valuable content, with the goal of educating leads and guiding them through the buyers journey.