Capturing more leads for your brokerage and piquing their interest in your listings can depend on a multitude of marketing factors, including how you showcase your listings. A few photos and a description just isn’t enough. In today’s digital age, there is a ton of great technology out there that can put your listings a head above the rest, and ensure that your site is a potential buyer’s one stop shop for all of their online property needs. Leverage it!
At Boston Logic, we integrate with a number of innovative brands that can help you show off your listings in a new light, they way they were always meant to be seen. Below, we’re covering three of these unique companies:
The world’s gone paperless. Why not have your open houses follow suit. It’s time to put down that pen and paper — there’s a better, greener way to capture the leads coming to check out your listings. Do it digitally, with Spacio Inc.
Spacio, soon to integrate with the Boston Logic platform, is an open house lead capture solution that helps you understand who’s coming into your listings, and surfaces your most likely customers using social profiling and lead scoring algorithms.
Spacio combines beautiful, modern design with cutting-edge technology to streamline your efficiency when it comes to capturing leads at open houses. A user can sign into your open house from any device, and the white-label, paperless form automatically collects their information and pushes it into your CRM.
This means that you can easily keep track of who is coming in, save time on data entry and stay more organized than you would using the antiquated method of lead capture by hand.
Home buyers with kids, or who are looking to grow a family, know the importance of living in a good school district. In fact, many parents are looking specifically at the schools in an area as a major influencer when deciding where to make their home.
Onboard’s School Data solution allows your users to search for homes directly by school district. When someone conducts a property search on your site (built on the Boston Logic platform), they can also see the schools that service the listings in that area, right on the search results map.
Your potential buyers can then click on a school on the map to view everything from the school information (name, address, phone number, grade levels) to a Great Schools Rating (1 being the lowest, 10 being the highest). This feature is invaluable in that it has a significant impact on helping a customer determine if the areas you service could fit their family lifestyle.
Before someone checks out an open house in person, they almost always want to look for that property online. In fact, according to the National Association of Realtors, 74% of home buyers stated that they would use the internet as part of their home search.
Why not give your potential customers a little something more when they search for properties on your site? Instead of providing just the average listing information, you can showcase your listings with PlanOmatic.
Boston Logic integrates with PlanOmatic to pull floor plans and professional grade photos into your exclusive listings. This provides another layer of interactivity to those listings, and allows you to showcase a side to your homes that your potential customers wouldn’t have otherwise seen.
With innovative technology on your side you’re sure to find that potential buyers will engage more actively with your listings, with more intent to drop the “potential” and be a solid buyer in the long run!