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5 Types of Video Real Estate Pros Need to Shoot

Video displays

Video displays

As informative as your site content may be, text doesn’t always make for the most engaging “on the edge of your seat” collateral.  (For some, reading text heavy content can sometimes be a staring at a page, nodding to stay awake, kind of thing.) Don’t fear though, you can make your site content work a little harder for you by turning some of your written information into video content. As many of us are visual learners, video offers you one of, if not the most, engaging ways to grab your customers and keep them coming back.

Here are 5 types of videos that work :

“About You” Videos

“About you” videos put a human face behind your business, making you appear more trusting to the people who check out your site. Videos of this type also present a great opportunity for you to show off your culture to attract not only potential customers, but also potential employees (let’s hear it for growth)!

A few “about you” videos that you can create include:

  • A personal “about” video
  • Videos showcasing your brokerage and employees
  • Videos showcasing your company’s culture
  • A “Work at,” or, “welcome” video if you are a brokerage looking to attract and hire agents

Listing Videos

Would you rather squint at a listing sheet full of printed text, or watch a video covering that same information? For me, and probably most of you, option two sounds a lot better. When it comes to learning about a listing, no one wants to read the next great American novel; bring on the video please!

Simply put, static search listings aren’t enough. Instead, use listing videos to drive engagement and highlight important facts and features in an easy to digest manner. In fact, statistics have shown that  real estate listings that include a video receive 403% more inquiries than those without.

Neighborhood Videos

According to the National Association of Realtors, 86% of home buyers want to watch videos to find out more about a specific community.

Neighborhood videos help your viewers discover the neighborhoods they want to live in. In these videos, you want to highlight features tailored to your target audience and based on the community itself. For example, show off attractive neighborhood features, like schools, parks, restaurants and entertainment options to give your viewers a virtual tour, and help them picture their life in the area.

How-To or Informative Videos

These can cover topics ranging from home staging tips for sellers, to DIY home improvement strategies for the summer. You also want to create videos that help viewers understand a topic, such as handling mortgage payments.

Testimonial Videos

Have a goldmine of pleased customers? What better way to show off your real estate prowess than by showcasing testimonial videos on your website from pleased clients with whom you share a good rapport. Most happy customers are more than pleased to reinforce your authority and offer you a referral.

Video is taking over. And with over a billion users watching more than 100 million hours of video on YouTube alone, you simply cant ignore the value video affords you when it comes to marketing your content.

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Samantha Leonard
Samantha is a Digital Marketing associate at Boston Logic, who works closely with the Marketing and Sales teams to create engaging and valuable content, with the goal of educating leads and guiding them through the buyers journey.
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