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March 21, 2016

Lookalike Lists – The Hot New Way to Extend your Reach

Did you know that 81% of consumers conduct online research before deciding to make a purchase? This makes the Internet, and social media sites in particular, some of the most valuable places to reach your potential customers — why not do it with ads? If you are leveraging retargeting, anyone who visits your site can then see your ads across the Web, Facebook, Twitter, or even Linkedin. They receive your ads because they are a part of that retargeting […]
March 16, 2016

How to use Marketing Automation to Grow your Business

Below is an excerpt from a chapter of our latest eBook, ‘Marketing Automation: Tools and tips every real estate pro should have in their arsenal.’ If you like this chapter and want to find out how you can use marketing automation to grow your business, download our eBook. It’s free! Why is Marketing Automation Helpful? A comprehensive marketing automation software gives you the data and information you need to easily create personalized and effective email […]
March 14, 2016

5 Easy Ways to Speed up your Website

Patience — there are certain things we have to have it with, websites shouldn’t be one of them. There is nothing worse than trying to view a slow loading website. We’ve all been there, sitting in front of our screens as that little pinwheel of death spins and spins…and spins some more. So what exactly slows a website down? Usually, it’s page size. Before a browser can display your web page, it needs to download […]
March 9, 2016

Page Load Time Matters in the Age of Fast. Is Your Website Up to Speed?

We’re in an age of fast. Fast food, fast cars, and now, fast websites. When was the last time you thought about your site’s speed? Most of us don’t have a ton of patience. If you do, I commend you, but for the rest of us, we want our websites to load in 3 seconds or less. Anything longer than this is proven to adversely impact the results you get from your site. Here are […]
March 4, 2016

Customer Lifetime Value – The Secret to your Brokerage’s Success

As a real estate professional, you’ve spent time fostering valuable, personal relationships with your potential buyers before the sale. You’ve helped them picture a life in the particular homes you happen to be showing. Along the way you’ve  shared some laughs, you’ve assuaged concerns, ultimately, you closed the sale; but that doesn’t mean your work is done. You’re not Jay-Z, you don’t want to just forget about your past customers and be “onto the next […]
March 2, 2016

LeadingRE Lunch & Learn Recap

Recently, Boston Logic was at the annual LeadingRE conference in Miami, where we hosted a lunch and learn with Rachael Joyner, of Joyner Fine Properties, and discussed powerful real estate marketing strategies that produce results. We may have even seen you there! If you weren’t able to make it, or want to see our presentation again, you’re in luck! We’re doing a full recap, right here, right now. Presentation Overview Here’s a quick preview of the […]
February 26, 2016

The Power of Smart Lists

Managing lists is tedious; no one really wants to do it, especially in real estate when they can seem overwhelming. Wouldn’t it be great if someone, or something, could manage your lists for you? Now you don’t need to go and hire an intern, that’s not what I’m implying. There is a simpler solution: Smart List. With just a few clicks on your part, you can create a Smart List that will do all the […]
February 23, 2016

Is your Content Relevant? List Segmenting Tips to get your Message Through

How often do you find your inbox clogged with irrelevant emails that you don’t even want to open, let alone read? What about those ads you see on Facebook or other sites, are they ever significant enough to stick with you, or dare I say, click on? Sometimes you probably wonder why you are even getting messages like this in the first place. Now take a moment to reflect, could your contacts be thinking the […]
February 19, 2016

Marketing Automation Tips and Tricks for your Real Estate Marketing Toolbelt

It’s 2016 and we thought our eBooks could use a facelift. The following is an excerpt from our latest ebook “Marketing Automation: Tools and Tips Every Real Estate Professional Should Have in their Arsenal.” If you like this post, download the eBook for free and read on! What is Marketing Automation? Marketing automation refers to software and practices that allow you to automate and streamline your marketing efforts to increase your efficiency. At it’s best, marketing automation […]