April 1, 2016
Are you consistently generating high-quality leads? The old way of real estate marketing relies heavily on purchasing lists of leads from sources, and blindly sending out email blasts in hopes that your messages just might stick. Maybe you get a few qualified buyers or sellers this way, maybe not. Usually, it’s the latter. We are seeing less and less of this outdated, outbound marketing strategy as time goes on — these techniques are just simply […]
March 30, 2016
The month of March is coming to a close, so we’re back with another round of platform updates! Here’s what we’ve been working on for you: Plan-O-Matic Integration Path: Admin > Settings > Feed & SSO Settings > PlanOmatic Settings Floor plans and photos will be pulled into exclusive listings, and photos will be pushed out to syndications. To enable, the client can follow the path above and enter their API Key & Feed type, then […]
March 29, 2016
Are you getting your social media on? In our new eBook, ‘Social Media for your Brokerage‘, we discuss how you can use various social channels to gain the traction your business needs to get noticed and grow. We want to keep the conversation going and follow up with this social media image size and best practices guide. If you like it, download the companion eBook for even more great social media tips and best practices! Behold, your […]
March 28, 2016
Last month we came out with our updated Marketing Automation eBook, and now we’re back with a new installment, for all of your social media needs! The following is an excerpt from a chapter of our latest eBook, ‘Social Media for your Brokerage: Tips and strategies all owners, Brokers and Marketers need to know’ If you like this eBook, download it for free! Define your Target Audience The first step to creating a successful social media […]
March 23, 2016
Design and marketing go hand and hand, and as a real estate professional it’s inevitable that you’ll need to tackle both. If you’re not someone who is all that comfortable with graphic design, taking on the work can be a challenge, especially with all of the advanced products out there that aren’t exactly user-friendly. But don’t worry, you don’t need to be a professional artist to design like one. For all of you self proclaimed […]
March 21, 2016
Did you know that 81% of consumers conduct online research before deciding to make a purchase? This makes the Internet, and social media sites in particular, some of the most valuable places to reach your potential customers — why not do it with ads? If you are leveraging retargeting, anyone who visits your site can then see your ads across the Web, Facebook, Twitter, or even Linkedin. They receive your ads because they are a part of that retargeting […]
March 16, 2016
Below is an excerpt from a chapter of our latest eBook, ‘Marketing Automation: Tools and tips every real estate pro should have in their arsenal.’ If you like this chapter and want to find out how you can use marketing automation to grow your business, download our eBook. It’s free! Why is Marketing Automation Helpful? A comprehensive marketing automation software gives you the data and information you need to easily create personalized and effective email […]
March 14, 2016
Patience — there are certain things we have to have it with, websites shouldn’t be one of them. There is nothing worse than trying to view a slow loading website. We’ve all been there, sitting in front of our screens as that little pinwheel of death spins and spins…and spins some more. So what exactly slows a website down? Usually, it’s page size. Before a browser can display your web page, it needs to download […]
March 9, 2016
We’re in an age of fast. Fast food, fast cars, and now, fast websites. When was the last time you thought about your site’s speed? Most of us don’t have a ton of patience. If you do, I commend you, but for the rest of us, we want our websites to load in 3 seconds or less. Anything longer than this is proven to adversely impact the results you get from your site. Here are […]