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March 4, 2016

Customer Lifetime Value – The Secret to your Brokerage’s Success

As a real estate professional, you’ve spent time fostering valuable, personal relationships with your potential buyers before the sale. You’ve helped them picture a life in the particular homes you happen to be showing. Along the way you’ve  shared some laughs, you’ve assuaged concerns, ultimately, you closed the sale; but that doesn’t mean your work is done. You’re not Jay-Z, you don’t want to just forget about your past customers and be “onto the next […]
March 2, 2016

LeadingRE Lunch & Learn Recap

Recently, Boston Logic was at the annual LeadingRE conference in Miami, where we hosted a lunch and learn with Rachael Joyner, of Joyner Fine Properties, and discussed powerful real estate marketing strategies that produce results. We may have even seen you there! If you weren’t able to make it, or want to see our presentation again, you’re in luck! We’re doing a full recap, right here, right now. Presentation Overview Here’s a quick preview of the […]
February 26, 2016

The Power of Smart Lists

Managing lists is tedious; no one really wants to do it, especially in real estate when they can seem overwhelming. Wouldn’t it be great if someone, or something, could manage your lists for you? Now you don’t need to go and hire an intern, that’s not what I’m implying. There is a simpler solution: Smart List. With just a few clicks on your part, you can create a Smart List that will do all the […]
February 23, 2016

Is your Content Relevant? List Segmenting Tips to get your Message Through

How often do you find your inbox clogged with irrelevant emails that you don’t even want to open, let alone read? What about those ads you see on Facebook or other sites, are they ever significant enough to stick with you, or dare I say, click on? Sometimes you probably wonder why you are even getting messages like this in the first place. Now take a moment to reflect, could your contacts be thinking the […]
February 19, 2016

Marketing Automation Tips and Tricks for your Real Estate Marketing Toolbelt

It’s 2016 and we thought our eBooks could use a facelift. The following is an excerpt from our latest ebook “Marketing Automation: Tools and Tips Every Real Estate Professional Should Have in their Arsenal.” If you like this post, download the eBook for free and read on! What is Marketing Automation? Marketing automation refers to software and practices that allow you to automate and streamline your marketing efforts to increase your efficiency. At it’s best, marketing automation […]
February 17, 2016

New Platform Features: February

Behind the scenes at Boston Logic, we are constantly working on our product to improve your user experience! Now we’re back with our latest product updates for February. Here’s what’s new this month: Lead Accept/Reject Path: Admin > Settings > Configuration > Leads > “Agents required to ‘Accept’ Leads”checkbox & “Rejected Lead Agent” dropdown. By enabling this feature, agents will be required to accept a lead via a link sent to their email before they can […]
February 16, 2016

Customer Spotlight: Peabody & Smith

One of our clients, Peabody & Smith Realty, ended 2015 on a high note. By collaborating with the Boston Logic Marketing Services team, they had 10% more inbound leads and their blogging traffic went up by 122%! They even closed out the year by rescuing a sweet abandoned cat they named “Mr. Peabody.” Since they ended out the year so strong, I wanted to know what their marketing plans were for 2016, so I caught […]
February 12, 2016

Why Work with a Marketing Agency? Here are 4 Reasons [Part 2]

Recently, we shared part one of our two part series on outsourcing your marketing. Now we’re back with part two, covering even more reasons to work with a marketing agency! Here are two more reasons to work with a marketing agency; let’s dive in: 3. You think your current print publications are enough Back in the day, superior real estate marketing involved professional-level listing sheets, weekly snail mail updates, and perhaps getting your listings published in the […]
February 11, 2016

Why Work With a Marketing Agency? Here are 4 Reasons [Part 1]

This is part one of a two part post. Look out for part two coming later this week! Deciding to enlist the help of an external marketing agency can be a tough decision. After all, how can a group of strangers really understand how your business operates? However, utilizing superior marketing techniques can make or break the growth of your brokerage. Whether you need more leads, better qualified leads, or would just like a more focused […]