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February 2, 2016

Marketing Philosophies we can Learn from the Movie Groundhog Day

Yes, today marks the day that the famous weather-predicting Punxsutawney Phil decides whether we are going to have six more weeks of winter or early spring. Most New Englander’s are thanking the little groundhog for blessing up with the latter. When I think of Groundhog Day, my mind drifts to the classic 90’s movie of the same name starring Bill Murray. I believe as marketers, we can learn a lot from this cult classic. For those […]
January 27, 2016

New Platform Features: January

We’ve implemented new updates to our product to improve your experience! Here’s the breakdown for January: Automated Sending of Seller Reports Users can now automatically subscribe sellers to website activity reports for their properties. This can be done in two ways: Through the edit lead screen in the admin portal. Click “Add a Property” and choose the subscription frequency; you can subscribe a lead to Daily/Weekly/Quarterly reports on that property. (Note: you can only sign […]
January 25, 2016

Customer Spotlight: Pinnacle Residential Properties

The Boston Logic Marketing Services team stays busy. Between running effective PPC campaigns, optimizing the Boston Logic platform for search, and launching innovative content marketing efforts, there is little time for bragging. However, we are extremely proud of a recent project that our team has helped create. We worked with one of our clients, Pinnacle Residential Properties, a leader in the Wellesley MA real estate market, to create a buzz-worthy campaign centered around the Chinese […]
January 22, 2016

New Year, New Marketing Associate

I’ve never been a fan of New Years Eve. It’s the world’s largest “Final Countdown.” (Which is also a song I’ve never been a fan.) As much as I personally dread ringing in a new year, professionally I was excited. For the past month, I was searching my network trying to find someone who not only fits into the traditional role of a Marketing Associate but also fits in with our company culture. After a […]
January 18, 2016

5 Reasons to Switch to Responsive Design

Picture this; a potential customer is in the market to buy a home, and they see an ad for your real estate brokerage. Maybe they’re browsing through a magazine on the train or sitting in a lobby, watching the TV before an appointment. Wherever they are, they do not have access to a traditional computer. What they do have is their cell phone. Perfect, they can still look you up online; it sounds like fate! […]
January 13, 2016

SEO Resolutions for 2016

Happy New Year from all of us here at Boston Logic! The new year is a chance to reset ourselves and outline some goals for 2016. While there are countless techniques and outlets for a successful online marketing campaign, in this post we will focus on SEO, and what we hope our readers will get out of their search engine optimization strategies this year: SEO Resolution #1: Continue to Build High-Quality Links Back To Your […]
January 7, 2016

4 Tips to Reach your Marketing Goals in 2016

According to Forbes, only 8% of people achieve their New Years resolutions. How did they come to this conclusion? Not sure, but I can take a guess why most resolutions fail. They are too lofty and not planned out well. If one of your 2016 goals are to grow your brokerage, a good start is to focus on your marketing efforts and here are some tips to get started: Tip 1: Plan a content strategy […]
November 25, 2015

3 Ways to Add Gravy to your Lead Follow up

Everyone has their favorite Holiday and their reasons for it. I happen to love Thanksgiving, for one reason, the gravy. Gravy is the most integral part when it comes to my Thanksgiving plate game. Gravy is the one thing that takes the entire feast to the next level, and while I will try not to drool on the keyboard in the process, I’m going to let you in on some strategies to bring your lead […]
November 20, 2015

The Magic of Retargeting for Real Estate

Some would say, being a Marketing Director is a lot like being a magician. You have to have a lot of tricks up your sleeve to grow your audience. Today’s rabbit in a hat that I will cover is the magic of retargeting. Retargeting is a way to reach out to prospects who already have visited your website to help re-engage them and create brand awareness. Allow me to illustrate an example: I come to your brokerage […]