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January 7, 2016

4 Tips to Reach your Marketing Goals in 2016

According to Forbes, only 8% of people achieve their New Years resolutions. How did they come to this conclusion? Not sure, but I can take a guess why most resolutions fail. They are too lofty and not planned out well. If one of your 2016 goals are to grow your brokerage, a good start is to focus on your marketing efforts and here are some tips to get started: Tip 1: Plan a content strategy […]
November 25, 2015

3 Ways to Add Gravy to your Lead Follow up

Everyone has their favorite Holiday and their reasons for it. I happen to love Thanksgiving, for one reason, the gravy. Gravy is the most integral part when it comes to my Thanksgiving plate game. Gravy is the one thing that takes the entire feast to the next level, and while I will try not to drool on the keyboard in the process, I’m going to let you in on some strategies to bring your lead […]
November 20, 2015

The Magic of Retargeting for Real Estate

Some would say, being a Marketing Director is a lot like being a magician. You have to have a lot of tricks up your sleeve to grow your audience. Today’s rabbit in a hat that I will cover is the magic of retargeting. Retargeting is a way to reach out to prospects who already have visited your website to help re-engage them and create brand awareness. Allow me to illustrate an example: I come to your brokerage […]
November 18, 2015

5 Digital Marketing Tactics to Grow your Brokerage

According to the CMO Council, content marketing generates three times as many leads as traditional outbound marketing but costs 62% less. If you’re looking to scale your business and, optimize your budget, here are five digital marketing tactics to power your marketing strategy. Marketing Automation: Marketing Automation is technology that allows you to automate emails so that leads are followed up with immediately, create tasks to keep your agents and hold your agents more accountable […]
November 6, 2015
pumpkin spice latte

3 Ways Real Estate Marketing Is Like A Pumpkin Spice Latte

‘Tis the season for warm sweaters, brightly-colored leaves, and of course, curling up by the fire with a nice pumpkin spice latte. However, it is not the time to slow down your real estate marketing strategy! Here are three reasons why approaching your marketing campaigns is similar to creating one of these delectable autumnal beverages: 1. There Are Many Components Much like a great pumpkin spice latte, there are many ingredients that make up your […]
November 5, 2015

Release Notes – October

At Boston Logic, we’ve been working hard at building new features to make our platform easy to use and profitable for you and your agents. To keep you up to date on the latest changes to the platform we have started a new tradition to the blog, Release Notes. Release Notes will feature the latest release we have made to the Boston Logic Platform.  To kick off our inaugural month, take a look at our […]
October 30, 2015

3 Repurposing Ideas to Keep Your Blog Post Out of the Content Graveyard

The haunting season is in, so let’s take the time to think about something scary: the traffic to your brokerage’s blog. Scary, right? If you feel like your blog is turning into a content graveyard, try repurposing your content. What is repurposing? Repurposing is taking your current content and jazzing it up to gain further value. Why repurpose? Because you’ve worked hard for your content and you want to make the most out of that […]
October 14, 2015

Episode 9 of UpTime: The Family Business

The Boston Logic podcast, UpTime is back, we are talking with Matthew O’Connor, who is the V.P. of Operations for Terrie O’Connor Realtors in New Jersey. In this episode, Dave and Matt discuss the family business and the importance of quality IT infrastructure for marketing and recruiting success in the real estate world. If you like this episode and haven’t checked out other episodes, go to to check out all of our episodes on-demand.
October 7, 2015

Are Online Leads Important?

The following is the introduction to our latest eBook, “The Truth About Online Leads, The opportunity that real estate brokerages are missing.” If you find the information compelling, download the study to find out more!  Online leads have long been misunderstood in real estate. Agents don’t think they are valuable. Brokers struggle with converting the leads they generate and calculating return on investment. The full lifecycle of a lead generated via a brokerage website is […]