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January 18, 2016

5 Reasons to Switch to Responsive Design

Picture this; a potential customer is in the market to buy a home, and they see an ad for your real estate brokerage. Maybe they’re browsing through a magazine on the train or sitting in a lobby, watching the TV before an appointment. Wherever they are, they do not have access to a traditional computer. What they do have is their cell phone. Perfect, they can still look you up online; it sounds like fate! […]
January 13, 2016

SEO Resolutions for 2016

Happy New Year from all of us here at Boston Logic! The new year is a chance to reset ourselves and outline some goals for 2016. While there are countless techniques and outlets for a successful online marketing campaign, in this post we will focus on SEO, and what we hope our readers will get out of their search engine optimization strategies this year: SEO Resolution #1: Continue to Build High-Quality Links Back To Your […]
January 7, 2016

4 Tips to Reach your Marketing Goals in 2016

According to Forbes, only 8% of people achieve their New Years resolutions. How did they come to this conclusion? Not sure, but I can take a guess why most resolutions fail. They are too lofty and not planned out well. If one of your 2016 goals are to grow your brokerage, a good start is to focus on your marketing efforts and here are some tips to get started: Tip 1: Plan a content strategy […]
November 25, 2015

3 Ways to Add Gravy to your Lead Follow up

Everyone has their favorite Holiday and their reasons for it. I happen to love Thanksgiving, for one reason, the gravy. Gravy is the most integral part when it comes to my Thanksgiving plate game. Gravy is the one thing that takes the entire feast to the next level, and while I will try not to drool on the keyboard in the process, I’m going to let you in on some strategies to bring your lead […]
November 20, 2015

The Magic of Retargeting for Real Estate

Some would say, being a Marketing Director is a lot like being a magician. You have to have a lot of tricks up your sleeve to grow your audience. Today’s rabbit in a hat that I will cover is the magic of retargeting. Retargeting is a way to reach out to prospects who already have visited your website to help re-engage them and create brand awareness. Allow me to illustrate an example: I come to your brokerage […]
November 18, 2015

5 Digital Marketing Tactics to Grow your Brokerage

According to the CMO Council, content marketing generates three times as many leads as traditional outbound marketing but costs 62% less. If you’re looking to scale your business and, optimize your budget, here are five digital marketing tactics to power your marketing strategy. Marketing Automation: Marketing Automation is technology that allows you to automate emails so that leads are followed up with immediately, create tasks to keep your agents and hold your agents more accountable […]
November 6, 2015
pumpkin spice latte

3 Ways Real Estate Marketing Is Like A Pumpkin Spice Latte

‘Tis the season for warm sweaters, brightly-colored leaves, and of course, curling up by the fire with a nice pumpkin spice latte. However, it is not the time to slow down your real estate marketing strategy! Here are three reasons why approaching your marketing campaigns is similar to creating one of these delectable autumnal beverages: 1. There Are Many Components Much like a great pumpkin spice latte, there are many ingredients that make up your […]
November 5, 2015

Release Notes – October

At Boston Logic, we’ve been working hard at building new features to make our platform easy to use and profitable for you and your agents. To keep you up to date on the latest changes to the platform we have started a new tradition to the blog, Release Notes. Release Notes will feature the latest release we have made to the Boston Logic Platform.  To kick off our inaugural month, take a look at our […]
October 30, 2015

3 Repurposing Ideas to Keep Your Blog Post Out of the Content Graveyard

The haunting season is in, so let’s take the time to think about something scary: the traffic to your brokerage’s blog. Scary, right? If you feel like your blog is turning into a content graveyard, try repurposing your content. What is repurposing? Repurposing is taking your current content and jazzing it up to gain further value. Why repurpose? Because you’ve worked hard for your content and you want to make the most out of that […]