blogbannereditNEW
November 18, 2015

5 Digital Marketing Tactics to Grow your Brokerage

According to the CMO Council, content marketing generates three times as many leads as traditional outbound marketing but costs 62% less. If you’re looking to scale your business and, optimize your budget, here are five digital marketing tactics to power your marketing strategy. Marketing Automation: Marketing Automation is technology that allows you to automate emails so that leads are followed up with immediately, create tasks to keep your agents and hold your agents more accountable […]
November 6, 2015
pumpkin spice latte

3 Ways Real Estate Marketing Is Like A Pumpkin Spice Latte

‘Tis the season for warm sweaters, brightly-colored leaves, and of course, curling up by the fire with a nice pumpkin spice latte. However, it is not the time to slow down your real estate marketing strategy! Here are three reasons why approaching your marketing campaigns is similar to creating one of these delectable autumnal beverages: 1. There Are Many Components Much like a great pumpkin spice latte, there are many ingredients that make up your […]
November 5, 2015

Release Notes – October

At Boston Logic, we’ve been working hard at building new features to make our platform easy to use and profitable for you and your agents. To keep you up to date on the latest changes to the platform we have started a new tradition to the blog, Release Notes. Release Notes will feature the latest release we have made to the Boston Logic Platform.  To kick off our inaugural month, take a look at our […]
October 30, 2015

3 Repurposing Ideas to Keep Your Blog Post Out of the Content Graveyard

The haunting season is in, so let’s take the time to think about something scary: the traffic to your brokerage’s blog. Scary, right? If you feel like your blog is turning into a content graveyard, try repurposing your content. What is repurposing? Repurposing is taking your current content and jazzing it up to gain further value. Why repurpose? Because you’ve worked hard for your content and you want to make the most out of that […]
October 14, 2015

Episode 9 of UpTime: The Family Business

The Boston Logic podcast, UpTime is back, we are talking with Matthew O’Connor, who is the V.P. of Operations for Terrie O’Connor Realtors in New Jersey. In this episode, Dave and Matt discuss the family business and the importance of quality IT infrastructure for marketing and recruiting success in the real estate world. If you like this episode and haven’t checked out other episodes, go to bostonlogic.com/uptime to check out all of our episodes on-demand.
October 7, 2015

Are Online Leads Important?

The following is the introduction to our latest eBook, “The Truth About Online Leads, The opportunity that real estate brokerages are missing.” If you find the information compelling, download the study to find out more!  Online leads have long been misunderstood in real estate. Agents don’t think they are valuable. Brokers struggle with converting the leads they generate and calculating return on investment. The full lifecycle of a lead generated via a brokerage website is […]
August 28, 2015

3 Common Real Estate SEO Misconceptions – DEBUNKED! [Part 3]

This is part three of our three part series. Click here for part one and here for part two. In this series, we have explored some common misconceptions about SEO in the real estate industry and the truth for each one. In order to rank well, real estate brokerages must always stay up to date on SEO best practices. Here is the final misconception that we will cover in this series: Misconception #3: Writing short […]
August 26, 2015

3 Common Real Estate SEO Misconceptions – DEBUNKED! [Part 2]

This is part two of our three part series. Check back Friday for the final part. In the complex world of real estate SEO, tips can be outdated in a week and best practices are constantly changing. Here’s part two of our list of misconceptions that we hear all too often from our clients about real estate SEO. Misconception #2: Buying domain names and redirecting them to your website will increase your web traffic This […]
August 24, 2015

3 Common Real Estate SEO Misconceptions – DEBUNKED! [Part 1]

This is part one of a three part series. Check back later this week to see part two and three. To conquer the real estate SEO space, it’s important to stay up-to-date on the latest best practices. Read part one of this three part series of myth-busting tips to learn how to stay ahead of the game: Misconception #1: On-page keyword optimization is all you need to get a page to rank well. As the […]