August 20, 2015
When you are looking for a home or a new apartment where is the first place you go? Personally, like most people, I rely on Google. In my searches, I stumble across countless real estate websites. As I click through these sites, far too many of them aren’t doing enough to convert the traffic into leads. Are you getting the leads that you feel you deserve? If you’re like most brokerages, you worked hard on […]
August 18, 2015
Here at Boston Logic, we’ve been in the real estate game long enough to notice some of the best players in the game. We can also spot some of the top up-and-coming innovators as well. In fact, we’re so impressed with these rising stars that we’ve created a list of the ten brokerage tech and marketing pros to watch. In no particular order, here are ten rockstars doing big things in real estate: 1. Noelle […]
August 12, 2015
It’s no secret that content marketing is the key to success for any business. Content marketing is any sharing of media or publishing your own content in order to attract customers. A huge part of content marketing is imagery, making Pinterest a very useful tool to create and share content that will help build your real estate business. What is Pinterest? Pins: images and other forms of media Boards: categorized collections of your pins Repins: reposting images […]
August 5, 2015
Looking to improve your content marketing as well as communicate more effectively with clients? Of course you are! Email continues to be one of the most effective forms of communication across industries. It all starts with inbound marketing, which allows you to increase lead generation and direct more traffic to your website. One of the key components that enables inbound marketing to be so effective is content. This includes any media or published content that […]
June 5, 2015
Recently Boston Logic partnered with REAL Trends to take a look at agent adoption of technology, particularly CRMs. By studying data and asking questions, we explored the degree of impact these systems had and which technique and systems are the most effective in generating the best agent adoption. To learn more about this study, please read the first chapter below: Do I Need a Customer Relationship Management System? In a past study conducted by REAL Trends in […]
May 27, 2015
It can be one of the most tedious practices for any local business owner: asking past clients for a review on Google Plus. However, a few minutes spent per client can mean big rewards in terms of search engine marketing. This may seem like a fairly low-level marketing tactic, but having a healthy amount of online reviews is an essential aspect of harvesting a solid reputation on the web. Reviews stand out in the search […]
May 20, 2015
When it comes to digital marketing, it’s easy to focus on just a few sets of activities — content development, search engine optimization, advertising. Those are all valuable lead generation tactics, but they’re only half the story. The other half, perhaps the most important one, is what happens to your visitors after they convert. After all, the goal of your website is to generate quality leads so you can do business with them, not just […]
May 13, 2015
A lot of us at Boston Logic are podcast fanatics, getting wrapped up in Serial, EconTalk or Hardcore History. Podcasts for real estate are a different story. We haven’t found a definitive resource for thoughtful and in-depth conversations on real estate. If you agree with us and have been looking for a killer podcast on real estate, UpTime is right for you. Our idea with UpTime is to pick the brain of one extraordinary real […]
May 6, 2015
Marketing managers, in general, often fret about the position of keywords on search engines like Google and Bing. Their intentions are in the right place. It’s true that getting web pages to rank for the right keywords can bring brokers and their agents a huge flow of organic traffic. And who doesn’t love organic traffic? Unfortunately, this effort has gotten increasingly difficult, with tech giants like Redfin, Zillow, and Trulia spending enormous budgets to hold […]