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May 20, 2015

Why Email Is Your Most Powerful Online Marketing Tool

When it comes to digital marketing, it’s easy to focus on just a few sets of activities — content development, search engine optimization, advertising. Those are all valuable lead generation tactics, but they’re only half the story. The other half, perhaps the most important one, is what happens to your visitors after they convert. After all, the goal of your website is to generate quality leads so you can do business with them, not just […]
May 13, 2015

Boston Logic Launches New Podcast ‘UpTime’

A lot of us at Boston Logic are podcast fanatics, getting wrapped up in Serial, EconTalk or Hardcore History. Podcasts for real estate are a different story. We haven’t found a definitive resource for thoughtful and in-depth conversations on real estate. If you agree with us and have been looking for a killer podcast on real estate, UpTime is right for you. Our idea with UpTime is to pick the brain of one extraordinary real […]
May 6, 2015

The Short & The Long Tail – A Tale of Two Keyword Strategies

Marketing managers, in general, often fret about the position of keywords on search engines like Google and Bing. Their intentions are in the right place. It’s true that getting web pages to rank for the right keywords can bring brokers and their agents a huge flow of organic traffic. And who doesn’t love organic traffic? Unfortunately, this effort has gotten increasingly difficult, with tech giants like Redfin, Zillow, and Trulia spending enormous budgets to hold […]
April 23, 2015

3 Local Link Building Opportunities for Real Estate Brokerages

The technique of “link building” in the world of Search Engine Optimization refers to gaining links to your website from other sites on the web. This tactic results in increases in both domain authority for your website, as well as referral traffic and new visitors to your site. In recent years, link building has gotten a bad rap. In fact, one of the most common misconceptions in the SEO space is that link building is now […]
April 17, 2015

What’s New for the Boston Logic Platform?

It’s been a long winter, but we’ve finally dug ourselves out of the snow and boy have we been busy. At Boston Logic, we are all about giving brokers, teams, and agents the tools they need to ramp up their business.  In fact, below are three recent releases to our platform. Here are three major updates that you can start using today: 1. Add contacts, agents, and employees to marketing lists: You can now add anyone to […]
March 31, 2015

Mastering Marketing Automation for Real Estate [INFOGRAPHIC]

Did you know that businesses that use marketing automation experience a 451% increase in qualified leads, 53% higher conversion rates, and a 14.5% increase in sales productivity? Don’t fall behind with outdated and time-consuming real estate marketing practices. It’s time to enhance your marketing campaigns and lay out a strategy that will help you attract leads and close more deals. Marketing automation can help you optimize your real estate marketing practices throughout the entire customer […]
March 20, 2015

Listing Syndication – A Whole New World and What will Google do?

So, if you’re paying attention, you know that Listhub will stop sending listings to Trulia and Zillow in the coming weeks. Wow. A shot across the bow? No, a shot at the bow is more like it. This blog post is not about what this says about Move, Rupert Murdock, or their strategy. Don’t worry. The interesting question is – what will brokerages that want their listings on Trulia and Zillow do? (Disclaimer: Boston Logic […]
March 12, 2015

Is Your Real Estate Website Ready for Google’s Mobile Search Update?

It’s no April Fool’s joke. Starting next month, Google will be releasing changes to its search algorithm to include mobile-friendliness as an important ranking factor for search engine results (read full announcement): “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get […]
March 3, 2015

How to Increase Your Real Estate Blog Traffic and Engagement

Blogging regularly and consistently will help you increase your blog subscribers and boost your real estate website traffic.  You’ll be able to give a voice to your real estate company while providing valuable information to your potential and existing clients. Boston Logic clients often ask us how they can write effective and engaging blog posts – content that will interest and build their following.  Here are tips on how you can build traffic and engagement: Consistently […]