Paul Grover Shares His Thoughts With Boston’s Top 20

Boston's Top 20

Earlier this week, Boston’s Top 20 interviewed our client, Paul Grover of Robert Paul Properties, on luxury properties in Boston and Cape Cod.  Paul shared his expertise and provided thoughtful insight on the real estate market in the region.  Below is a summary of the interview. Boston  The real estate market is hotter than ever.  There are lots of hungry buyers, but very low inventory.  To keep up with demand, there is a tremendous amount of development going on throughout the city. Cape Cod The Cape Cod real estate market... Read The Rest →

John Neale of Sprogis & Neale Featured on Boston.com

Boston Real Estate Market

Earlier this week, John Neale of Sprogis & Neale was featured on Boston.com’s real estate market update.  He highlighted the extremely low inventory in the South End of Boston and encouraged any prospective sellers to get their homes out on the market.  There is no need to wait for nice weather to come – now is a good time to list your home.  Watch the video here:

Follow-up With Your Clients Effortlessly with LogicReach

LogicReach Email Marketing

We’ve updated our LogicReach email-marketing component of the Sequoia platform to make it more intuitive and easy to use.  In just a few minutes, you can create effective campaigns to send to your clients. One of the biggest concerns we hear that brokers have is whether or not their agents are following-up with their leads.  As a broker or office administrator on the Sequoia platform, you can now manage campaigns and create templates for your agents.  You can even send a campaign under an agent’s name.  This way, you can... Read The Rest →

Join Our Team!

BU Startup Fair

Last night, we attended the BU Startup Fair.  We had a great time — we had the opportunity to meet many talented student entrepreneurs.  Let us know if you interested in a career at Boston Logic. We are always looking for motivated individuals to join our team. Below are some pictures from the career fair: Keep checking back on our blog or follow our social media channels to find out when we’ll be attending career fairs in the future.  

How to Build Links Without Being Classified as Spam

Real Estate Link Building

Our previous post on guest blogging touched on link building and how Google now considers many sources of links as spam.  In order to effectively link build, it is necessary to know what the rules are and how you can avoid being registered as an invalid source. Be cautious of controlling the anchor text of links.  Let the flow naturally.  You don’t want to manipulate the text and lead to an unnatural pattern that Google will consider spam. Don’t rely on guest blogging for link building. Distribute your content through... Read The Rest →

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