Are Twitter Ads Worth It?

Twitter ads

As an active Twitter user, I’ve been seeing lots of promoted tweets, accounts, and trends popping up on my feed.  I became curious as to whether or not Twitter ads were effective – were they getting clicks and adding more traffic to the sites that were investing in them? So I did a little research and here’s what I’ve found: Higher engagement than Facebook It is difficult to compare Twitter to Facebook because of their vast difference in amount of users and the demographics they cater to – but we... Read The Rest →

We’re Partnering Up With Inman for the 2014 Real Estate Connect

2014 Inman Real Estate Connect

We’re excited to announce that we’ll be sponsoring the Broker War Room and the CEO Summit at the 2014 Inman Real Estate Connect Conference.  Both events will be held on Tuesday, July 15th at the Hilton San Francisco, Union Square. Additionally, on Wednesday, our President, David Friedman, will be presenting on the “From Lead Generation to Client Generation” panel at 4:20pm PST.  He will share with us his ideas on how, by leveraging technology, real estate brokers and agents can turn more leads into deals. The Real Estate Connect Conference... Read The Rest →

Boston Logic Clients Recognized in Chicago Agent Magazine

Chicago Agent Magazine

We want to send the biggest of congratulations to our clients who are featured in the Chicago Agent Magazine’s 2014 list of Who’s Who.  The list includes Mack Alsaidi, Juany Honeycutt, and Ryan Parks of Related Realty and Peter Chrysanthou of Prime Real Estate.  If you’re looking for real estate in the Chicago area – consider contacting one of these agents. Mack Alsaidi Last year, Mack was presented the 1 percent award presented by the Chicago Association of Realtors.  He serves on the Board of Trustees for the Chicago Association... Read The Rest →

How One Marketer Can Make 100s of Agents Look Like Rockstars

LogicClassroom July 2014

Join us Tuesday, July 22nd @ 2PM EDT Presented by: David Friedman Register here. Optimize your marketing campaigns with minimal effort. In this LogicClassroom, we will discuss the ways in which one person can effectively manage all of a brokerage’s marketing campaigns. With personalization and marketing automation tools, marketing management has never been easier. Sign up for our webinar and find out how your brokerage can implement these practices.

Google Alerts for Real Estate

Google Alerts

Google offers a plethora of free tools that helps marketers optimize their websites and keep up with industry best practices.  In previous posts, we’ve talked about the value of Google Analytics, Google Webmaster Tools, and Google Trends in understanding how to improve keyword strategy and SEO, among other key online marketing areas. This post will focus on a tool that is often overlooked – Google Alerts.  This simple tool gives you the ability to monitor the web for content of interest.  You can easily choose the content you’d like to... Read The Rest →

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