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BU Startup Fair

Last night, we attended the BU Startup Fair.  We had a great time — we had the opportunity to meet many talented student entrepreneurs.  Let us know if you interested in a career at Boston Logic. We are always looking for motivated individuals to join our team. Below are some pictures from the career fair: Keep checking back on our blog or follow our social media channels to find out when we’ll be attending career fairs in the future.  

How to Build Links Without Being Classified as Spam

Real Estate Link Building

Our previous post on guest blogging touched on link building and how Google now considers many sources of links as spam.  In order to effectively link build, it is necessary to know what the rules are and how you can avoid being registered as an invalid source. Be cautious of controlling the anchor text of links.  Let the flow naturally.  You don’t want to manipulate the text and lead to an unnatural pattern that Google will consider spam. Don’t rely on guest blogging for link building. Distribute your content through... Read The Rest →

10 Years Later – What’s New with Facebook?

Real Estate Social Media

2014 marks the 10th year in which Facebook has been in existence.  Over these past 10 years, we have seen many changes to the interface and functionality of the social media platform.  In this post, we will go through recent Facebook changes so that you can optimize your pages and increase engagement. New Newsfeed.  Facebook recently made design updates to their newsfeed.  These changes were aimed at simplifying the newsfeed.  Changes were minor and affected most noticeably the font and sizing.  The changes should not affect your posts or ads.... Read The Rest →

Guest Blogging: Worth Your Time?

Real Estate Blogging

Earlier this year, Matt Cutts, the head of Google’s Webspam team, released a blog post called, “The decay and fall of guest blogging for SEO.”  In the article, he discussed how guest blogging has transformed from a legitimate way of sharing ideas and garnering links into spam-like behavior.  Many companies are now paying money to guest post on sites and get links that pass on PageRank – this is explicitly against Google’s quality guidelines.  For this reason, Google no longer considers guest blogging as a valid SEO link building strategy.... Read The Rest →

2014 Spring & Summer Real Estate Market Predictions

Real Estate Spring 2014 Trends

It is time to get ready for a busy real estate season – spring is here and summer is coming. Approximately 60 percent of homes bought or sold this year will occur between May and August.  Here is what to expect in the coming months: The winter real estate season was particularly slow this year because of consecutive snowstorms and bad weather.  With a cold, Polar Vortex winter, prospective home sellers and buyers were unable to put their home on the market or search for a new one.  As a... Read The Rest →

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