The new iPhone 6 is the latest craze. At Apple stores, people have been queued up for hours. In some cases, there lines are wrapping around blocks. What does this mean for real estate? For one, it shows the rise in smartphone use and the need for real estate brokerages to adopt mobile friendly websites. Smartphone use is on the rise, especially as it becomes more affordable and accessible to most Americans. No longer are people using their phones to just make calls and text. They are also searching. Searches... Read The Rest →
Student renters, usually in their early 20s, are students who have chosen to live off campus while they attend a local college or university. They represent an important market, and successful marketing towards them can mean big money. Because most students are looking to rent, they create easy opportunities for up-sells, repeat customers, and long-time clients. The current generation of student renters is usually referred to as the “millennials,” and millennials are characterized as tech-savvy, confident, and curious. They are no strangers to marketing and advertising, and are often turned... Read The Rest →
With the real estate market back on the rise, closings are happening quickly and houses stay on the market for significantly less time. However, when you receive a new listing, before you begin to engage your marketing and sales efforts, it is important to assess a key factor in the marketing and sales process: The Buyer Persona. Buyer Personas are the fictitious depictions of what you and your agents would define as your “ideal customer” for a specific property. A property is not necessarily limited to one buyer persona only... Read The Rest →
A question that our clients often ask us, regarding content and SEO, is “What’s the perfect length blog post?” And that got us thinking. Are shorter or longer blog posts more engaging? And which perform better on search engines, like Google? Here’s what we found: Engagement The length of a blog post is not a good indicator of engagement. Other factors that may be more indicative of the engagement level are: topics covered, quality of writing, and frequency of posts. If you have a well-established blog and are regularly posting... Read The Rest →
Congratulations to Yorke Realty! They recently launched a new website under the Sequoia platform. Their website allows them showcase the best of Maine and New Hampshire – helping them keep potential clients on their site longer and searching through homes. Seamlessly integrated with an advanced customer relationship management system, their agents are able to keep track of all their clients and never let one slip through the cracks. Check out the website here.