June 24, 2016
Software Update - A blue key on a white keyboard containing the text update.

Product Updates: June

Summer’s here and there’s nothing better than something fresh. Take a bite of our latest product updates. Let’s get into what’s new for this month. Imprev […]
June 22, 2016

Delivering a Top-Notch User Experience

Today’s post is a guest post written by Aaron Kardell, founder and CEO of HomeSpotter. Today’s online marketing is all about the user experience. Just think […]
June 17, 2016

Boston TechJam 2016 Recap

Boston got a chance to celebrate and accelerate our region’s success yesterday at Boston TechJam 2016. We kicked off the day at noon, setting up our […]
June 15, 2016
optimizing your local real estate listings

Optimizing your Office Listings to Reach your Local Audience

According to the CMO Council, 58% of marketing executives say that local marketing is essential to business growth and profitability. That being said, the first move […]
June 15, 2016
email marketing drip campaign

Creating Content for your Drip Campaigns

Most often, there’s just not enough time in the day to send out hundreds of personalized, individual emails. And, it can be hard to gauge, or […]
June 13, 2016

Social Media Do’s and Don’ts for your Brokerage

Social media is a great place to grow awareness for your real estate brokerage and engage potential clients. But before you can grow your client list, […]
June 9, 2016

Adwords Ad Terms for Your Marketing Directors

Many marketers and marketing directors in the real estate industry are weary of diving head first into Google Adwords advertising for a couple of reasons: 1. […]
June 6, 2016

Your Guide to Lead Management: The Right Time to ask Leads to Sign Up on your Site

Lead management takes time to master, that’s why we’ve been working on becoming lead management experts for you. Now, we want to share the secrets that we’ve seen […]
June 3, 2016
content and context

Context + Content = <3. Incorporating Context into your Content Marketing

To most real estate professionals, it’s pretty clear that creating need-to-know, educational content is a must to draw in buyers and sellers and close those deals. […]