Are Your Leads Falling Through the Cracks?

Advanced Lead Distribution

Let’s say a hypothetical person “Donna” visits your website then performs a few property searches, reads about a few neighborhoods you service, and eventually submits her information. GREAT! This is exactly what we want on our website. Donna shows interest in many parts of the site and requests more information by filling out a form on your site. Here’s the problem: no one calls Donna. It’s been four days since she requested more information on your site, and still no one has called her. Finally, after eight days, your marketing... Read The Rest →

Buyer Persona #5: Young Families

Young Family real estate

                        Real Estate Online Marketing is an important part of any agencies’ strategy, especially when working with young families. Families need room to grow. They also need easy access to local amenities, such as schools, medical facilities, and grocery stores in order to keep their families healthy and strong. The integrated maps on our Sequoia platform make it easy to search for local attractions and necessities. When searching for properties on your website, visitors can filter their map search... Read The Rest →

Keep in Touch with Past Clients and Close More Deals

Market Insights Charts

Greg is a Project Manager here at Boston Logic and tells a story about his real estate experience that we hear over and over again.  He bought a home in Medford about a decade ago.  When asked about his experience, he has only great things to say and indicates that he would work with the agent again or recommend him to family and friends; however, there’s one shortfall.  When asked about specifics, like the real estate agent’s name, he draws a blank and simply cannot remember. Don’t Be That Forgotten... Read The Rest →

Should I get a .realtor domain?

Screen Shot 2014-10-23 at 10.01.37 AM

Wow! If there’s one thing that’s dominating the airwaves this week, it’s the .realtor top level domain. So, we want to help folks decide on a few things: Will getting a .realtor domain help my SEO? There’s no evidence that a .realtor domain will help your SEO. You should certainly not go changing the domain for your existing site to .realtor in the hope that this will produce better search engine ranking. In fact, your URL has little effect on your SEO at all. Google has said so for a... Read The Rest →

Buyer Persona #4: First-Time Homebuyers

First time Homebuyer

First-timers to the home buying market represent a very special case for real estate agents. These potential buyers are likely young couples or families looking to expand their space and make crucial investments. If a strong customer relationship is built with first-time homebuyers, this could mean a lifetime of business for your company. Because this is such a big step for a the potential buyer, it is likely that he or she will conduct a lot of research before choosing a brokerage, and especially before purchasing a home. With the... Read The Rest →

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