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April 28, 2017

2017 SEO Best Practices

Search engine optimization (SEO) — The process of affecting the visibility of a website or a web page in a search engine’s unpaid, organic results with keywords and/or keyphrases. The following is a short list of best practices to follow in managing your site’s SEO.   SEO On-page Optimization Conduct basic keyword research, relevant to your website’s content, targeted to the visitors you want to attract. Tools such as Google Adwords Keywords Planner and Google […]
April 28, 2017

New Platform Features: April

Full Story Integration Path: Admin > Settings > Configuration > Marketing > Full Story Full Story is a website optimization data tool that we now have an integration with.   StreetEasy Listing Feed Path: BL turn on through company settings page A nightly outgoing listing feed surfaced at /streeteasy.xml   Contacts now in the API There is a new class of endpoints for contacts in our API allowing third party systems to pull push and […]
March 28, 2017

New Platform Features: March

Leads from StreetEasy Now Available Through our Zillow Tech Connect Platform Integration Leads from the StreetEasy portal are now available to feed into our system through our Zillow Tech Connect Platform Integration. Lead Additional  Email Subscription Management Path: Agent Admin > Leads > All Leads > Lead Detail > Add Additional Email Agents can now opt additional email addresses into the subscriptions of the parent lead record.         Advanced Lead Distribution by […]
March 28, 2017

New Platform Features: February

Platform Intrgration Exclusive Sold Listings Path: Admin > Settings > Configuration > MLS Settings > Exclusive Sold Properties only? You can now select the option to only display your exclusive properties when displaying sold listings.   Lead Street Email Parser We now have an inbound lead email parser from Lead Street which is Re/Max product.   Market Insight Graphs on Seller Reports Now the standard Market Insight Graphs will be included in system generated Seller […]
February 10, 2017

New Platform Features: January

Platform Page Wizard Image library Path: Admin > Content > Page Wizard Templates > Image Library Boston Logic has rolled out a new admin feature to the platform that will make the image and video organization much easier within the Boston Logic Page Wizard. There is now a central Image Library where admins can bulk upload and organize images to be used on Page Wizard Templates. When you first come into the Page Wizard Templates […]
January 6, 2017

2017 Real Estate Marketing Trends to Watch

The end of 2016 marks the time when every marketer should take a moment to reflect on their strategy and take a look at upcoming trends for the new year. For real estate marketers, this notion rings just as true. After all, understanding your performance over the past year helps you see what has and hasn’t worked so that you can adjust your real estate marketing plan for 2017. With that in mind, here are a […]
December 20, 2016

New Platform Features: December

Check out our latest platform updates! Google Fonts in Page Wizard and WYSIWYG Editor. Now in the “Fonts” drop-down in the WYSIWYG editor and in the Page Wizard there are 800 Google approved fonts to choose from. Marketing List Subscriptions Editability on the Lead Record. Path: Admin > Leads > all leads/My Leads/lead search > Lead Detail View > Email Marketing > Lists Now you can manage a lead’s marketing list subscriptions through their lead […]
December 8, 2016

Reverse Prospecting

Boston Logic released the first component of what is going to be a big enhancement to our platform today, Reverse Prospecting Lead Search. At its most basic level, it is a lead search by activity allowing you to find leads who have searched for a given group of properties. Reverse Prospecting Path: Admin > Leads > Search > Show Advanced Options > Reverse Prospecting Search For example, if you ran a brokerage in Boston and […]
November 21, 2016
new November platform features

New Platform Features: November

Check out our new November platform features. More to come soon! Product Updates 11/07/16 Email Marketing Template Categories Path: Admin > Email Marketing> Templates > Manage Categories Now the admin can create email template categories and organize their existing and new templates. To start, from the Templates page, click “Manage Categories.” This brings up a modal allowing you to create a new category or manage existing categories. Once you have created categories, you can assign […]