January 5, 2015
2015

2015: The Year That the Homebuyer is On Top and Online

 Don’t call it a comeback! Well, you could call it that. With a growing economy, electric cars, and  (hopefully) a Patriots win on February 1st, 2015 brings a lot of exciting changes.  One change that piqued our interest here at Boston Logic pertains to the  housing market shift from a [...]
December 9, 2014
empty nester

Buyer Persona #6: Empty Nesters

For our sixth and final installment on targeting “Buyer Personas” with your Real Estate Online Marketing campaigns, we will be discussing Empty Nesters. While we’ve covered all of the various populations from young adults to growing families, empty nesters are an older demographic who are usually looking to downsize, due [...]
December 8, 2014
Real Estate Town page

“Town Pages” are now “Search Pages”

We have had our Town Pages feature for a couple years now, and, even though change is hard, we decided to change the name from “Town Pages” to “Search Pages.” Search Pages will not be any different from Town Pages, besides the name. On the Sequoia Platform, Search Pages not [...]
November 19, 2014
Advanced Lead Distribution

Are Your Leads Falling Through the Cracks?

Let’s say a hypothetical person “Donna” visits your website then performs a few property searches, reads about a few neighborhoods you service, and eventually submits her information. GREAT! This is exactly what we want on our website. Donna shows interest in many parts of the site and requests more information [...]
November 10, 2014
Young Family real estate

Buyer Persona #5: Young Families

                        Real Estate Online Marketing is an important part of any agencies’ strategy, especially when working with young families. Families need room to grow. They also need easy access to local amenities, such as schools, medical facilities, and grocery [...]
November 4, 2014
Market Insights Charts

Keep in Touch with Past Clients and Close More Deals

Greg is a Project Manager here at Boston Logic and tells a story about his real estate experience that we hear over and over again.  He bought a home in Medford about a decade ago.  When asked about his experience, he has only great things to say and indicates that [...]
October 23, 2014
Screen Shot 2014-10-23 at 10.01.37 AM

Should I get a .realtor domain?

Wow! If there’s one thing that’s dominating the airwaves this week, it’s the .realtor top level domain. So, we want to help folks decide on a few things: Will getting a .realtor domain help my SEO? There’s no evidence that a .realtor domain will help your SEO. You should certainly [...]
October 20, 2014
First time Homebuyer

Buyer Persona #4: First-Time Homebuyers

First-timers to the home buying market represent a very special case for real estate agents. These potential buyers are likely young couples or families looking to expand their space and make crucial investments. If a strong customer relationship is built with first-time homebuyers, this could mean a lifetime of business [...]
October 2, 2014
Buyer Personas Young Professionals

Buyer Persona #3: Young Professionals (Couples)

While our last post discussed how to market to single young professionals, many potential customers in this age group are in serious relationships, and it is important to address the needs of a couple differently than you would a single individual. When looking for real estate, there are the obvious [...]
September 29, 2014
Negative SEO

Do You Need to Worry About Negative SEO?

Let’s say I have a great site for my business and it gets tens of thousands of visitors a month and hundreds of leads. Needless to say, my SEO is on point, and a lot of my leads find my site from organic search. But I’ve been hearing a lot [...]