March 3, 2015
Blogging eBook

How to Increase Your Real Estate Blog Traffic and Engagement

Blogging regularly and consistently will help you increase your blog subscribers and boost your real estate website traffic.  You’ll be able to give a voice to your real estate company while providing valuable information to your potential and existing clients. Boston Logic clients often ask us how they can write effective [...]
February 25, 2015

Let’s Get Ready to Rumble: What’s Next for Zillow and Trulia?

Last week, we all thought the merger of Zillow and Trulia was big news, which it was. $800,000,000 in revenue and 2000 employees ain’t nothing to sneeze at. But since then, it seems that what they’ve created is a bigger target! First, Move decides that they won’t feed listings to [...]
February 17, 2015

Five Ways to Improve Your Real Estate Email Marketing Metrics

Let’s find out how well you’re doing with your email marketing, shall we? To do so, let’s see how you stand up to industry standards. Do you know what the email marketing open rates and click-through rates are for the newsletters and drip campaigns you’re sending? To make the most [...]
February 6, 2015

LeadingRE Vegas 2015 Here We Come!

Are you feeling lucky? We are! That’s because we’re going to the LeadingRE Annual Conference at the Wynn Las Vegas February 9th-13th. Fact is, we love Leading RE. Every year, they put on a fabulous conference with some of the best thinkers in the industry and many of the top real [...]
January 29, 2015

Ready to Take Your Brokerage’s Email Marketing to the Next Level?

Meet LogicReach, the most advanced email marketing and marketing automation system specifically tailored to the needs of the real estate industry. Part of the Sequoia Platform, LogicReach offers simple yet powerful features that help agents and brokers manage, nurture and communicate with clients. 1. Lists – Proper audience segmentation has [...]
January 12, 2015
inman connect

See You at Inman Real Estate Connect in New York City

We’re headed to the Big Apple! We’re happy to announce that Boston Logic is sponsoring and attending Inman Real Estate Connect this year in New York City on January 27th-30th. We are going to be in Booth D11 (see map below) from Wednesday through Friday! Additionally, our president, Dave, will be [...]
January 5, 2015

2015: The Year That the Homebuyer is On Top and Online

 Don’t call it a comeback! Well, you could call it that. With a growing economy, electric cars, and  (hopefully) a Patriots win on February 1st, 2015 brings a lot of exciting changes.  One change that piqued our interest here at Boston Logic pertains to the  housing market shift from a [...]
December 9, 2014
empty nester

Buyer Persona #6: Empty Nesters

For our sixth and final installment on targeting “Buyer Personas” with your Real Estate Online Marketing campaigns, we will be discussing Empty Nesters. While we’ve covered all of the various populations from young adults to growing families, empty nesters are an older demographic who are usually looking to downsize, due [...]
December 8, 2014
Real Estate Town page

“Town Pages” are now “Search Pages”

We have had our Town Pages feature for a couple years now, and, even though change is hard, we decided to change the name from “Town Pages” to “Search Pages.” Search Pages will not be any different from Town Pages, besides the name. On the Sequoia Platform, Search Pages not [...]
November 19, 2014
Advanced Lead Distribution

Are Your Leads Falling Through the Cracks?

Let’s say a hypothetical person “Donna” visits your website then performs a few property searches, reads about a few neighborhoods you service, and eventually submits her information. GREAT! This is exactly what we want on our website. Donna shows interest in many parts of the site and requests more information [...]