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February 8, 2018
Content is King in Real Estate

How to Make Your Website Reign Supreme With Killer Content

Bill Gates used the phrase in an essay more than 20 years ago and content marketers have echoed it ever since: Content Is King. As a real estate professional, you know your digital marketing strategy should include high-quality, customer-focused content. Here are some ways to create content that will help your digital presence reign supreme—without the process being a royal pain.   Why You Should Care About Content First let’s talk about some of the […]
January 9, 2018

The Only New Year’s Resolution You Need – Focus on Quality

Marketing for real estate brokerages is time-consuming, and duties often span both digital and offline marketing campaigns. For digital marketing, the to-do list is long: maintaining websites, writing and deploying marketing emails, trying to compete in search results, figuring out what Snapchat is… with limited time on hand, how can you ensure you’re getting the best results? For 2018, consider all the ways in which you can focus on improving the quality of your digital […]
January 4, 2018

Beyond the Real Estate Postcard: Getting Creative With Direct Mail

Winter can be brutal to real estate agents. Between all the shovelling, traveling and gift wrapping- selling a home just isn’t at the top of most people’s minds. With less inventory to go around, you will face more competition for available listing contracts. It also means that every agent has more time to dedicate to sellers and to marketing themselves to attract those winter clients. Want to get to those coveted leads before your competitors? You should […]
December 8, 2017
Workflow Muscle

5 Ways Workflows Add Major Muscle To Your Real Estate CRM

Do you spend several hours every day tending to repetitive duties like answering emails, taking phone calls and managing tasks? If so, you’re not alone. Time management is a challenge for any professional in today’s digital world where tasks can come at you from both online and offline sources.
November 29, 2017
Fast and furious

The Fast & The Furious: The Battle to Convert More Real Estate Leads Online

Gone are the days of homebuyers driving down streets and looking for “For Sale” signs. Any realtor worth their salt understands the impact that today’s modern, digitally-driven, and lightning fast generation of homebuyers is having on the industry. In fact, the very first step of almost half of all buyers is to search online. Online consumers can be a fickle (and impatient) group- and many times, the agent who wins their business is the one with the quickest response time.
November 28, 2017
Real Estate-Specific Websites

Why You Need a Real Estate-Specific Website

As a sales representative I talk to dozens, and dozens of real estate agents and brokers every day. In my calls, I learn about wants and needs, pain points and concerns from professionals all over the U.S. One the most frequent conversations I have, is why it’s so important to have a real estate-specific website. While real estate brokerages have been investing in websites for a long time, many still ask “how important is my […]
June 1, 2017

Boston Logic Acquires Propertybase

Boston Logic Acquires Propertybase – Shakes Up Real Estate CRM Space Boston, MA — June 1, 2017 – Boston Logic (www.bostonlogic.com) today announced it has acquired global real estate CRM and marketing software provider Propertybase (www.propertybase.com). Propertybase provides a best-in-class brokerage and team focused CRM built on the Salesforce platform, serving clients in over 60 countries. Propertybase management and the team of 48 will continue in their roles with the company. “The Propertybase team has […]
May 10, 2017

Real Estate Tech Tip: Understanding Data

Real Estate Data Everyone wants more data, agent data, client data, web traffic and email performance data. Why? At Boston Logic we hear a lot of noise about data within the real estate industry but not a lot of actionable plans to put it to work. So how do we put all this data to work? Client data is the fuel for automation, the more you know about your clients the better you can hone […]
May 10, 2017

Clients, Designers, & Compromise?

Clients and Designers Designing a website can be an incredibly frustrating process for both clients and web designers. All too often, clients present their designers with long, evolving lists of design requests that can transform an otherwise beautiful project into a total disaster. At the same time, designers will often minimize the importance of client input, delivering a product which neither satisfies their client’s expectations nor meets the functional needs of their industry. Web designers […]