Search engine optimization (SEO) — The process of affecting the visibility of a website or a web page in a search engine’s unpaid, organic results with keywords and/or keyphrases. The following is a short list of best practices to follow in managing your site’s SEO. SEO On-page Optimization Conduct basic keyword research, relevant to your website’s content, targeted to the visitors you want to attract. Tools such as Google Adwords Keywords Planner and Google […]