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December 20, 2016

New Platform Features: December

Check out our latest platform updates! Google Fonts in Page Wizard and WYSIWYG Editor. Now in the “Fonts” drop-down in the WYSIWYG editor and in the Page Wizard there are 800 Google approved fonts to choose from. Marketing List Subscriptions Editability on the Lead Record. Path: Admin > Leads > all leads/My Leads/lead search > Lead Detail View > Email Marketing > Lists Now you can manage a lead’s marketing list subscriptions through their lead […]
December 8, 2016

Reverse Prospecting

Boston Logic released the first component of what is going to be a big enhancement to our platform today, Reverse Prospecting Lead Search. At its most basic level, it is a lead search by activity allowing you to find leads who have searched for a given group of properties. Reverse Prospecting Path: Admin > Leads > Search > Show Advanced Options > Reverse Prospecting Search For example, if you ran a brokerage in Boston and […]
November 21, 2016
new November platform features

New Platform Features: November

Check out our new November platform features. More to come soon! Product Updates 11/07/16 Email Marketing Template Categories Path: Admin > Email Marketing> Templates > Manage Categories Now the admin can create email template categories and organize their existing and new templates. To start, from the Templates page, click “Manage Categories.” This brings up a modal allowing you to create a new category or manage existing categories. Once you have created categories, you can assign […]
November 17, 2016

New Real Estate Website Launch: The Intero Story

Every founder needs a garage – find yours. This bold call to action marks the beginning of each visitor’s new experience when they come to Intero Real Estate Service’s newly launched website, run on the Boston Logic Platform. Through their work with 1000 Watt, the premier creative agency in real estate, Intero chose to focus on the passions of their clients as a vehicle to connect them with the perfect home. When they came to […]
November 7, 2016

Boston Logic Receives Investment from Providence Equity

Big news! Boston Logic is excited to announce that we have received a significant investment from leading, global private equity firm Providence Strategic Growth (PSG), the growth equity affiliate of Providence Equity Partners. Providence Equity is recognized as a key investor for names like Hulu, Ironman, and more. This invaluable opportunity for Boston Logic will accelerate our team’s growth as we continue to provide a premier digital technology suite to real estate brokerages nationwide. This […]
October 10, 2016

7 Real Estate Website Metrics to Understand Your Site’s Performance

As a real estate marketer, you know that today, no one can realistically stand up to the competition without a website. But simply having a site to showcase your brokerage and your listings is just the beginning. You might be looking at your site, thinking “now what?”  As modern and sleek as your site may be, the design is only the first piece to an even greater puzzle. In order to truly know how your […]
October 7, 2016

New Platform Features: September

New September platform features for Boston Logic are here! Take a look: Page Wizard Path: Admin > Content > Page Wizard Templates/Page Wizard The Web Wizard allows admins to create templates with preset options that agents can take advantage of when building their Agent sites. This is a great addition to our system with a very slick template builder. For full details on this feature please reference the Page Wizard help docs. We have released […]
September 28, 2016

3 Ways Real Estate Buyer Personas Help you Close More Deals

How do I engage my ideal customers to close more deals? This is one question you want to ask yourself before diving into marketing your new listings. Luckily there is a key practice that can help you answer it: creating real estate Buyer Personas.  Buyer Personas (often called customer personas) help you connect with your ideal customers more personally, based on mutual goals and motivations. This way, you are able to form connections on a human […]
September 19, 2016

Using Google Knowledge Graph to Grow your Brand Presence

Everyone uses Google. From millennials to baby boomers, it’s a good bet that your potential clients are starting their home search online, relying on the world’s largest search engine to find the perfect brokerage. However, getting your brokerage to feature on the first page of Google’s search results may seem like a daunting task, especially if you lack dedicated SEM resources. But these days, there’s a Google hack to help you get even more visibility: […]