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September 28, 2016

3 Ways Real Estate Buyer Personas Help you Close More Deals

How do I engage my ideal customers to close more deals? This is one question you want to ask yourself before diving into marketing your new listings. Luckily there is a key practice that can help you answer it: creating real estate Buyer Personas.  Buyer Personas (often called customer personas) help you connect with your ideal customers more personally, based on mutual goals and motivations. This way, you are able to form connections on a human […]
September 19, 2016

Using Google Knowledge Graph to Grow your Brand Presence

Everyone uses Google. From millennials to baby boomers, it’s a good bet that your potential clients are starting their home search online, relying on the world’s largest search engine to find the perfect brokerage. However, getting your brokerage to feature on the first page of Google’s search results may seem like a daunting task, especially if you lack dedicated SEM resources. But these days, there’s a Google hack to help you get even more visibility: […]
September 12, 2016
real estate website design

3 Website Usability Elements that Influence Your Visitors

The following post is an excerpt from our latest real estate marketing eBook, The Marketer’s Guide to Website Design. In this chapter, we’re covering website usability  elements that make for an award winning website. Website usability is key when it comes to providing a top-notch user experience to your site visitors. We are in the age of fast. So you can expect that when someone comes to your site, they want to be able to […]
September 7, 2016

3 Reasons to Integrate Live Chat with Your Website

Your website is the gateway to your business. Potential customers are coming from all over to check new listings in the area when considering their next move. But sometimes they need a little more. Simply reading about an area, while definitely valuable, is not always enough. That’s where a real estate live chat solution comes in.  Having a real estate live chat solution integrated an available 24-7 on your website to answer your client’s questions, […]
August 24, 2016
Notepads on conference table

New Platform Features: August

Check out our newest August platform features! Market Insights for Contacts Path: Admin > Leads > Contacts > Contact Name > Market Insight Updates > Subscribe Boston Logic clients can now set up and send Market Insight updates to contacts! To set up a new Market Insight update for a contact, click into the individual contact and set up the saved search there, through the new “Market Insight Updates” area. As contacts do not have […]
August 12, 2016

UX vs. UI: What’s the Difference Anyway?

When someone asks you what your job is, “designer” can be a pretty broad and vague answer. Designer covers areas anywhere from interior design to fashion design – way too big of an umbrella. However, saying you work in UX UI design, while specific, is not always familiar to people even in the design world. We’re here to help you and figure out what each of these terms really mean. Good UX UI design can […]
August 9, 2016

Partnership Spotlight: Who’s Who in Luxury Real Estate

Here at Boston Logic, we are thrilled to announce a new partnership with Who’s Who in Luxury Real Estate, a renowned network of top-producing real estate professionals across the world. We couldn’t be more excited that Who’s Who in Luxury Real Estate sought us out for this partnership to be a preferred marketing and technology vendor for their network. It’s our goal to offer a technology that exceeds everyday expectations to help brokerages  grow their […]
August 2, 2016

How to Create a Content Calendar [Template Included]

You’ve heard time and again that creating content is a requisite to growing a successful business. There’s always that trite saying, “content is king” popping up on blogs to remind you (hey, wait a minute…). But, as overworked as that statement may be, today, it’s never been more true. It’s a motto held by many a marketer, and in real estate, it’s no different. Buyers and sellers are everywhere, and they’re looking online to your website for […]
August 1, 2016
product updates

New Platform Features: July

July is officially behind us, so it’s time for the latest round of product updates! Here’s what the Boston Logic team has been coding up for you: Saved Searches for Contacts Path: Admin > Leads > Contacts > Contact Name > Saved Searches > New Saved Search Clients can now set up and send saved search updates to contacts! To setup a new saved search for a contact, the Agent or Broker would click into […]