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August 12, 2016

UX vs. UI: What’s the Difference Anyway?

When someone asks you what your job is, “designer” can be a pretty broad and vague answer. Designer covers areas anywhere from interior design to fashion design – way too big of an umbrella. However, saying you work in UX UI design, while specific, is not always familiar to people even in the design world. We’re here to help you and figure out what each of these terms really mean. Good UX UI design can […]
August 9, 2016

Partnership Spotlight: Who’s Who in Luxury Real Estate

Here at Boston Logic, we are thrilled to announce a new partnership with Who’s Who in Luxury Real Estate, a renowned network of top-producing real estate professionals across the world. We couldn’t be more excited that Who’s Who in Luxury Real Estate sought us out for this partnership to be a preferred marketing and technology vendor for their network. It’s our goal to offer a technology that exceeds everyday expectations to help brokerages  grow their […]
August 2, 2016

How to Create a Content Calendar [Template Included]

You’ve heard time and again that creating content is a requisite to growing a successful business. There’s always that trite saying, “content is king” popping up on blogs to remind you (hey, wait a minute…). But, as overworked as that statement may be, today, it’s never been more true. It’s a motto held by many a marketer, and in real estate, it’s no different. Buyers and sellers are everywhere, and they’re looking online to your website for […]
August 1, 2016
product updates

New Platform Features: July

July is officially behind us, so it’s time for the latest round of product updates! Here’s what the Boston Logic team has been coding up for you: Saved Searches for Contacts Path: Admin > Leads > Contacts > Contact Name > Saved Searches > New Saved Search Clients can now set up and send saved search updates to contacts! To setup a new saved search for a contact, the Agent or Broker would click into […]
July 25, 2016

Smart Talks on Big Ideas at Inman

Summer may be winding down, but the conference season is in full swing. This year, we’re heading back to Inman Connect San Francisco, where we will be hosting our very own MarTech Salon in the Franciscan B room. Want to know where today’s biggest influencers think the industry is headed, and how technology and marketing will change the game for brokerages alike? Find out when real estate’s brightest get together to discuss a variety of […]
July 20, 2016

Why Every Brokerage Needs an Ace up their Sleeve

Boston Logic is excited to announce the launch of Ace, built for boutique brokerages and teams who want to ensure that their digital marketing gets done right. We noticed a common challenge: lots of clients come to us with the right digital strategy in mind, but no one on their team to do the implementation and ongoing management of their campaign. On the enterprise scale, full time employees are available to turn plans into results. […]
July 19, 2016

Digital Marketing Takeover! Meet Courtney & Chris

Here at Boston Logic, we embraced the summer with bbq lunches, and turned up the heat (and then the air conditioning) with two new hires to our digital marketing team. Courtney Lyerly, senior digital marketing associate, and Chris Richie, our digital marketing manager, bring a fresh perspective to our growing band of Bolo-ers! Content, design, strategy and execution — they’ve got your marketing needs covered. So, drum-roll please…. Meet Courtney and Chris! What’s your background in? […]
July 13, 2016

The Power of Responsive

Responsive design has become a marketing buzzword. But that doesn’t mean it doesn’t have merit. In fact, it’s quite the opposite. Having a responsive website is increasingly important for usability as we enter the era of mobile search. Not only is a responsive site a user’s dream, it also helps you improve various metrics, including your Google ranking. Let’s get into the power of responsive: Responsive Improves SEO (and mobile SEO!) A responsive site gives […]
July 12, 2016

Creating Campaign Parameters in Google Analytics

Creating and measuring campaign parameters in Google Analytics allows you to identify the ad and email campaigns that send traffic to your site and easily measure conversions. For example, if you are running ads with different calls to action or images, you can see which format drives more people to your site or yields more downloads, etc. There are 3 steps to take in order to effectively gather this data: Building Custom URLs The first […]