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July 25, 2016

Smart Talks on Big Ideas at Inman

Summer may be winding down, but the conference season is in full swing. This year, we’re heading back to Inman Connect San Francisco, where we will be hosting our very own MarTech Salon in the Franciscan B room. Want to know where today’s biggest influencers think the industry is headed, and how technology and marketing will change the game for brokerages alike? Find out when real estate’s brightest get together to discuss a variety of […]
July 20, 2016

Why Every Brokerage Needs an Ace up their Sleeve

Boston Logic is excited to announce the launch of Ace, built for boutique brokerages and teams who want to ensure that their digital marketing gets done right. We noticed a common challenge: lots of clients come to us with the right digital strategy in mind, but no one on their team to do the implementation and ongoing management of their campaign. On the enterprise scale, full time employees are available to turn plans into results. […]
July 19, 2016

Digital Marketing Takeover! Meet Courtney & Chris

Here at Boston Logic, we embraced the summer with bbq lunches, and turned up the heat (and then the air conditioning) with two new hires to our digital marketing team. Courtney Lyerly, senior digital marketing associate, and Chris Richie, our digital marketing manager, bring a fresh perspective to our growing band of Bolo-ers! Content, design, strategy and execution — they’ve got your marketing needs covered. So, drum-roll please…. Meet Courtney and Chris! What’s your background in? […]
July 13, 2016

The Power of Responsive

Responsive design has become a marketing buzzword. But that doesn’t mean it doesn’t have merit. In fact, it’s quite the opposite. Having a responsive website is increasingly important for usability as we enter the era of mobile search. Not only is a responsive site a user’s dream, it also helps you improve various metrics, including your Google ranking. Let’s get into the power of responsive: Responsive Improves SEO (and mobile SEO!) A responsive site gives […]
July 12, 2016

Creating Campaign Parameters in Google Analytics

Creating and measuring campaign parameters in Google Analytics allows you to identify the ad and email campaigns that send traffic to your site and easily measure conversions. For example, if you are running ads with different calls to action or images, you can see which format drives more people to your site or yields more downloads, etc. There are 3 steps to take in order to effectively gather this data: Building Custom URLs The first […]
July 8, 2016
Improve your mobile SEO

6 Ways to Improve your Mobile SEO

According to comScore, 56% of all online traffic comes through mobile. This means that more people now use their smartphones to go online than any other device. So, you need to make sure that your site is mobile optimized and ranking for mobile search. 1. Go for Responsive Design Responsive design refers to web-design that is optimized for adaptive display across all browsers and devices, on screens of all sizes. Bottom line: it makes for […]
July 6, 2016

How to Create Customer Personas that Help you Close More Deals

We’ve got another eBook for you! Want to know how you can connect with the people who are most likely to work with your brokerage? Read on; the following is an excerpt from our latest edition: “Creating Customer Personas for your Brokerage.“ Creating customer personas takes a little bit of research. But the results you see from your marketing when you are always delivering the right people the right information is worth it. When creating […]
June 29, 2016
customer relationship management

4 Reasons your CRM Adds Value to your Brokerage

In order to for your brokerage to grow, your secret to success is to have a customer-centric business. But how can you reach your contacts if your leads are not organized? That’s where a CRM comes into play. A powerful CRM can track and gather information on your leads, and streamlines the follow up process so that you close more deals.   CRM Software Keeps your Contacts Organized Storing your contacts in a centralized CRM […]
June 27, 2016

Facebook vs. Google Advertising Platforms [Infographic]

Facebook or Google, which is the optimal ad platform for real estate? Many marketers have long debated the use of Facebook vs. Google when it comes to advertising for their business. And, while there are many similarities between the two powerhouses, each also has their own draws and benefits. To help you navigate each and decide which platform is best for your brokerage, we’ve created the following infographic! Like this infographic? For even more on […]