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July 8, 2016
Improve your mobile SEO

6 Ways to Improve your Mobile SEO

According to comScore, 56% of all online traffic comes through mobile. This means that more people now use their smartphones to go online than any other device. So, you need to make sure that your site is mobile optimized and ranking for mobile search. 1. Go for Responsive Design Responsive design refers to web-design that is optimized for adaptive display across all browsers and devices, on screens of all sizes. Bottom line: it makes for […]
July 6, 2016

How to Create Customer Personas that Help you Close More Deals

We’ve got another eBook for you! Want to know how you can connect with the people who are most likely to work with your brokerage? Read on; the following is an excerpt from our latest edition: “Creating Customer Personas for your Brokerage.“ Creating customer personas takes a little bit of research. But the results you see from your marketing when you are always delivering the right people the right information is worth it. When creating […]
June 29, 2016
customer relationship management

4 Reasons your CRM Adds Value to your Brokerage

In order to for your brokerage to grow, your secret to success is to have a customer-centric business. But how can you reach your contacts if your leads are not organized? That’s where a CRM comes into play. A powerful CRM can track and gather information on your leads, and streamlines the follow up process so that you close more deals.   CRM Software Keeps your Contacts Organized Storing your contacts in a centralized CRM […]
June 27, 2016

Facebook vs. Google Advertising Platforms [Infographic]

Facebook or Google, which is the optimal ad platform for real estate? Many marketers have long debated the use of Facebook vs. Google when it comes to advertising for their business. And, while there are many similarities between the two powerhouses, each also has their own draws and benefits. To help you navigate each and decide which platform is best for your brokerage, we’ve created the following infographic! Like this infographic? For even more on […]
June 24, 2016

New Platform Features: June

Summer’s here and there’s nothing better than something fresh. Take a bite of our latest product updates. Let’s get into what’s new for this month. Imprev Feed and SSO Path: Admin > Settings > Feed & SSO Settings > Imprev Settings For our clients who work with Imprev, we now offer a outbound user and listing feed and SSO to the Imprev system. When enabled, the SSO button will live in the upper right hand […]
June 22, 2016

Delivering a Top-Notch User Experience

Today’s post is a guest post written by Aaron Kardell, founder and CEO of HomeSpotter. Today’s online marketing is all about the user experience. Just think about it for a moment. Say, you have an open house. You know the basics to attract the right people — put out an open house sign with your branding, make sure the space is clean, maybe add some staging. You want to attract serious buyers. Take that mentality […]
June 17, 2016

Boston TechJam 2016 Recap

Boston got a chance to celebrate and accelerate our region’s success yesterday at Boston TechJam 2016. We kicked off the day at noon, setting up our booth with Cards Against Boston Logic, a play on Cards Against Humanity with a Boston Logic twist. It was a gorgeous seventy five degree day, and we were surrounded by free food and schwag….what more could we ask for. We set out to recruit new members of the Boston […]
June 15, 2016
optimizing your local real estate listings

Optimizing your Office Listings to Reach your Local Audience

According to the CMO Council, 58% of marketing executives say that local marketing is essential to business growth and profitability. That being said, the first move you need to make to reach your local audience is making sure that your office listings are optimized on various local online business directories (we’ll get to those below). But stuff happens; phone numbers change, employees change, even your office locations change. And it can be hard to keep […]
June 15, 2016
email marketing drip campaign

Creating Content for your Drip Campaigns

Most often, there’s just not enough time in the day to send out hundreds of personalized, individual emails. And, it can be hard to gauge, or remember for that matter, who needs what and when they need it. But there is a way to ensure that you that you are always delivering the right content, to the right people, at the right time: automating your email marketing with drip campaigns. Drip campaigns allow you to […]