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July 19, 2016

Digital Marketing Takeover! Meet Courtney & Chris

Here at Boston Logic, we embraced the summer with bbq lunches, and turned up the heat (and then the air conditioning) with two new hires to our digital marketing team. Courtney Lyerly, senior digital marketing associate, and Chris Richie, our digital marketing manager, bring a fresh perspective to our growing band of Bolo-ers! Content, design, strategy and execution — they’ve got your marketing needs covered. So, drum-roll please…. Meet Courtney and Chris! What’s your background in? […]
July 13, 2016

The Power of Responsive

Responsive design has become a marketing buzzword. But that doesn’t mean it doesn’t have merit. In fact, it’s quite the opposite. Having a responsive website is increasingly important for usability as we enter the era of mobile search. Not only is a responsive site a user’s dream, it also helps you improve various metrics, including your Google ranking. Let’s get into the power of responsive: Responsive Improves SEO (and mobile SEO!) A responsive site gives […]
July 12, 2016

Creating Campaign Parameters in Google Analytics

Creating and measuring campaign parameters in Google Analytics allows you to identify the ad and email campaigns that send traffic to your site and easily measure conversions. For example, if you are running ads with different calls to action or images, you can see which format drives more people to your site or yields more downloads, etc. There are 3 steps to take in order to effectively gather this data: Building Custom URLs The first […]
July 8, 2016
Improve your mobile SEO

6 Ways to Improve your Mobile SEO

According to comScore, 56% of all online traffic comes through mobile. This means that more people now use their smartphones to go online than any other device. So, you need to make sure that your site is mobile optimized and ranking for mobile search. 1. Go for Responsive Design Responsive design refers to web-design that is optimized for adaptive display across all browsers and devices, on screens of all sizes. Bottom line: it makes for […]
July 6, 2016

How to Create Customer Personas that Help you Close More Deals

We’ve got another eBook for you! Want to know how you can connect with the people who are most likely to work with your brokerage? Read on; the following is an excerpt from our latest edition: “Creating Customer Personas for your Brokerage.“ Creating customer personas takes a little bit of research. But the results you see from your marketing when you are always delivering the right people the right information is worth it. When creating […]
June 29, 2016
customer relationship management

4 Reasons your CRM Adds Value to your Brokerage

In order to for your brokerage to grow, your secret to success is to have a customer-centric business. But how can you reach your contacts if your leads are not organized? That’s where a CRM comes into play. A powerful CRM can track and gather information on your leads, and streamlines the follow up process so that you close more deals.   CRM Software Keeps your Contacts Organized Storing your contacts in a centralized CRM […]
June 27, 2016

Facebook vs. Google Advertising Platforms [Infographic]

Facebook or Google, which is the optimal ad platform for real estate? Many marketers have long debated the use of Facebook vs. Google when it comes to advertising for their business. And, while there are many similarities between the two powerhouses, each also has their own draws and benefits. To help you navigate each and decide which platform is best for your brokerage, we’ve created the following infographic! Like this infographic? For even more on […]
June 24, 2016

New Platform Features: June

Summer’s here and there’s nothing better than something fresh. Take a bite of our latest product updates. Let’s get into what’s new for this month. Imprev Feed and SSO Path: Admin > Settings > Feed & SSO Settings > Imprev Settings For our clients who work with Imprev, we now offer a outbound user and listing feed and SSO to the Imprev system. When enabled, the SSO button will live in the upper right hand […]
June 22, 2016

Delivering a Top-Notch User Experience

Today’s post is a guest post written by Aaron Kardell, founder and CEO of HomeSpotter. Today’s online marketing is all about the user experience. Just think about it for a moment. Say, you have an open house. You know the basics to attract the right people — put out an open house sign with your branding, make sure the space is clean, maybe add some staging. You want to attract serious buyers. Take that mentality […]