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June 17, 2016

Boston TechJam 2016 Recap

Boston got a chance to celebrate and accelerate our region’s success yesterday at Boston TechJam 2016. We kicked off the day at noon, setting up our booth with Cards Against Boston Logic, a play on Cards Against Humanity with a Boston Logic twist. It was a gorgeous seventy five degree day, and we were surrounded by free food and schwag….what more could we ask for. We set out to recruit new members of the Boston […]
June 15, 2016
optimizing your local real estate listings

Optimizing your Office Listings to Reach your Local Audience

According to the CMO Council, 58% of marketing executives say that local marketing is essential to business growth and profitability. That being said, the first move you need to make to reach your local audience is making sure that your office listings are optimized on various local online business directories (we’ll get to those below). But stuff happens; phone numbers change, employees change, even your office locations change. And it can be hard to keep […]
June 15, 2016
email marketing drip campaign

Creating Content for your Drip Campaigns

Most often, there’s just not enough time in the day to send out hundreds of personalized, individual emails. And, it can be hard to gauge, or remember for that matter, who needs what and when they need it. But there is a way to ensure that you that you are always delivering the right content, to the right people, at the right time: automating your email marketing with drip campaigns. Drip campaigns allow you to […]
June 13, 2016

Social Media Do’s and Don’ts for your Brokerage

Social media is a great place to grow awareness for your real estate brokerage and engage potential clients. But before you can grow your client list, you have to foster relationships. I know that might not sound like the most appealing thing in the world (cue awkward high school flashbacks). But in an age where more relationships seem to exist online than ever before, social media has opened the doors for a whole new era […]
June 9, 2016

Adwords Ad Terms for Your Marketing Directors

Many marketers and marketing directors in the real estate industry are weary of diving head first into Google Adwords advertising for a couple of reasons: 1. It’s a spending risk that they are just not comfortable taking. 2. The platform can seem so overwhelming and too confusing to truly grasp. These are completely valid concerns. BUT they shouldn’t be roadblocks in the journey to a marketer’s Adwords success. Sure, there may be some hiccups along the […]
June 6, 2016

Your Guide to Lead Management: The Right Time to ask Leads to Sign Up on your Site

Lead management takes time to master, that’s why we’ve been working on becoming lead management experts for you. Now, we want to share the secrets that we’ve seen work time and again. The following is an excerpt from our new eBook, “Your Ultimate Guide to Lead Management.” If you like what you see, download the eBook and discover even more tips that will help you master the art of lead management. Oh, and did I mention it’s […]
June 3, 2016
content and context

Context + Content = <3. Incorporating Context into your Content Marketing

To most real estate professionals, it’s pretty clear that creating need-to-know, educational content is a must to draw in buyers and sellers and close those deals. And that’s it, right — create it and wait for the magic to happen? Well, not so much. There’s another piece to the puzzle that marketers in any industry need to fit into their content strategy: context. If a piece of content isn’t contextually relevant to the person reading […]
June 1, 2016
drive traffic to your open house

How to get the Most Qualified Leads out of Your Open Houses

The digital age has changed the way agents view open houses. According to RISMedia, 44% of agents view open houses as a “powerful” marketing tool in selling a home. Does that mean open houses are unnecessary? Of course not. In fact, the digital age means your open house guests have probably done their research. While you might not sell the house that day, open houses are also an excellent way to attract and recruit new […]
May 24, 2016

Your Guide to Advertising Tools [Infographic]

Drawing in and converting potential leads requires that you create some killer content, right? Well, advertisements are just another outlet for you to do so. Every day we see ads, and not only in print or on TV. Scrolling through the web and social media, we also come across these bits of content gold; oftentimes it even seems like they are following us (ah the magic of retargeting). Although it’s important to have mix of advertising efforts, real estate advertisers […]