July 12, 2016
Creating and measuring campaign parameters in Google Analytics allows you to identify the ad and email campaigns that send traffic to your site and easily measure conversions. For example, if you are running ads with different calls to action or images, you can see which format drives more people to your site or yields more downloads, etc. There are 3 steps to take in order to effectively gather this data: Building Custom URLs The first […]
July 8, 2016
According to comScore, 56% of all online traffic comes through mobile. This means that more people now use their smartphones to go online than any other device. So, you need to make sure that your site is mobile optimized and ranking for mobile search. 1. Go for Responsive Design Responsive design refers to web-design that is optimized for adaptive display across all browsers and devices, on screens of all sizes. Bottom line: it makes for […]
July 6, 2016
We’ve got another eBook for you! Want to know how you can connect with the people who are most likely to work with your brokerage? Read on; the following is an excerpt from our latest edition: “Creating Customer Personas for your Brokerage.“ Creating customer personas takes a little bit of research. But the results you see from your marketing when you are always delivering the right people the right information is worth it. When creating […]
June 29, 2016
In order to for your brokerage to grow, your secret to success is to have a customer-centric business. But how can you reach your contacts if your leads are not organized? That’s where a CRM comes into play. A powerful CRM can track and gather information on your leads, and streamlines the follow up process so that you close more deals. CRM Software Keeps your Contacts Organized Storing your contacts in a centralized CRM […]
June 27, 2016
Facebook or Google, which is the optimal ad platform for real estate? Many marketers have long debated the use of Facebook vs. Google when it comes to advertising for their business. And, while there are many similarities between the two powerhouses, each also has their own draws and benefits. To help you navigate each and decide which platform is best for your brokerage, we’ve created the following infographic! Like this infographic? For even more on […]
June 24, 2016
Summer’s here and there’s nothing better than something fresh. Take a bite of our latest product updates. Let’s get into what’s new for this month. Imprev Feed and SSO Path: Admin > Settings > Feed & SSO Settings > Imprev Settings For our clients who work with Imprev, we now offer a outbound user and listing feed and SSO to the Imprev system. When enabled, the SSO button will live in the upper right hand […]
June 22, 2016
Today’s post is a guest post written by Aaron Kardell, founder and CEO of HomeSpotter. Today’s online marketing is all about the user experience. Just think about it for a moment. Say, you have an open house. You know the basics to attract the right people — put out an open house sign with your branding, make sure the space is clean, maybe add some staging. You want to attract serious buyers. Take that mentality […]
June 17, 2016
Boston got a chance to celebrate and accelerate our region’s success yesterday at Boston TechJam 2016. We kicked off the day at noon, setting up our booth with Cards Against Boston Logic, a play on Cards Against Humanity with a Boston Logic twist. It was a gorgeous seventy five degree day, and we were surrounded by free food and schwag….what more could we ask for. We set out to recruit new members of the Boston […]
June 15, 2016
According to the CMO Council, 58% of marketing executives say that local marketing is essential to business growth and profitability. That being said, the first move you need to make to reach your local audience is making sure that your office listings are optimized on various local online business directories (we’ll get to those below). But stuff happens; phone numbers change, employees change, even your office locations change. And it can be hard to keep […]