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June 24, 2016

New Platform Features: June

Summer’s here and there’s nothing better than something fresh. Take a bite of our latest product updates. Let’s get into what’s new for this month. Imprev Feed and SSO Path: Admin > Settings > Feed & SSO Settings > Imprev Settings For our clients who work with Imprev, we now offer a outbound user and listing feed and SSO to the Imprev system. When enabled, the SSO button will live in the upper right hand […]
June 22, 2016

Delivering a Top-Notch User Experience

Today’s post is a guest post written by Aaron Kardell, founder and CEO of HomeSpotter. Today’s online marketing is all about the user experience. Just think about it for a moment. Say, you have an open house. You know the basics to attract the right people — put out an open house sign with your branding, make sure the space is clean, maybe add some staging. You want to attract serious buyers. Take that mentality […]
June 17, 2016

Boston TechJam 2016 Recap

Boston got a chance to celebrate and accelerate our region’s success yesterday at Boston TechJam 2016. We kicked off the day at noon, setting up our booth with Cards Against Boston Logic, a play on Cards Against Humanity with a Boston Logic twist. It was a gorgeous seventy five degree day, and we were surrounded by free food and schwag….what more could we ask for. We set out to recruit new members of the Boston […]
June 15, 2016
optimizing your local real estate listings

Optimizing your Office Listings to Reach your Local Audience

According to the CMO Council, 58% of marketing executives say that local marketing is essential to business growth and profitability. That being said, the first move you need to make to reach your local audience is making sure that your office listings are optimized on various local online business directories (we’ll get to those below). But stuff happens; phone numbers change, employees change, even your office locations change. And it can be hard to keep […]
June 15, 2016
email marketing drip campaign

Creating Content for your Drip Campaigns

Most often, there’s just not enough time in the day to send out hundreds of personalized, individual emails. And, it can be hard to gauge, or remember for that matter, who needs what and when they need it. But there is a way to ensure that you that you are always delivering the right content, to the right people, at the right time: automating your email marketing with drip campaigns. Drip campaigns allow you to […]
June 13, 2016

Social Media Do’s and Don’ts for your Brokerage

Social media is a great place to grow awareness for your real estate brokerage and engage potential clients. But before you can grow your client list, you have to foster relationships. I know that might not sound like the most appealing thing in the world (cue awkward high school flashbacks). But in an age where more relationships seem to exist online than ever before, social media has opened the doors for a whole new era […]
June 9, 2016

Adwords Ad Terms for Your Marketing Directors

Many marketers and marketing directors in the real estate industry are weary of diving head first into Google Adwords advertising for a couple of reasons: 1. It’s a spending risk that they are just not comfortable taking. 2. The platform can seem so overwhelming and too confusing to truly grasp. These are completely valid concerns. BUT they shouldn’t be roadblocks in the journey to a marketer’s Adwords success. Sure, there may be some hiccups along the […]
June 6, 2016
lead-conversion

Your Guide to Lead Management: The Right Time to ask Leads to Sign Up on your Site

Lead management takes time to master, that’s why we’ve been working on becoming lead management experts for you. Now, we want to share the secrets that we’ve seen work time and again. The following is an excerpt from our new eBook, “Your Ultimate Guide to Lead Management.” If you like what you see, download the eBook and discover even more tips that will help you master the art of lead management. Oh, and did I mention it’s […]
June 3, 2016
content and context

Context + Content = <3. Incorporating Context into your Content Marketing

To most real estate professionals, it’s pretty clear that creating need-to-know, educational content is a must to draw in buyers and sellers and close those deals. And that’s it, right — create it and wait for the magic to happen? Well, not so much. There’s another piece to the puzzle that marketers in any industry need to fit into their content strategy: context. If a piece of content isn’t contextually relevant to the person reading […]