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June 1, 2016
drive traffic to your open house

How to get the Most Qualified Leads out of Your Open Houses

The digital age has changed the way agents view open houses. According to RISMedia, 44% of agents view open houses as a “powerful” marketing tool in selling a home. Does that mean open houses are unnecessary? Of course not. In fact, the digital age means your open house guests have probably done their research. While you might not sell the house that day, open houses are also an excellent way to attract and recruit new […]
May 24, 2016

Your Guide to Advertising Tools [Infographic]

Drawing in and converting potential leads requires that you create some killer content, right? Well, advertisements are just another outlet for you to do so. Every day we see ads, and not only in print or on TV. Scrolling through the web and social media, we also come across these bits of content gold; oftentimes it even seems like they are following us (ah the magic of retargeting). Although it’s important to have mix of advertising efforts, real estate advertisers […]
May 19, 2016

5 Types of Posts your Real Estate Blog can’t do Without

We recognize that to grow your business through blogging you need to regularly publish blog posts. However, doing so is difficult. It requires thought, research, and lots of time. It also requires ideas. Ideas can be hard to come by – sometimes you just run out and have writer’s block. But don’t stress. It’s easier than you think to come up with valuable content for your readers. Here are a few ideas from our new eBook, […]
May 18, 2016

New Platform Features: May

Miss us? Don’t worry, we’re back, and we have everything you need to know about our latest product updates for May. As always, we’ve been working on our platform and UI to give you the best user experience yet! Let’s get into what we’ve done this month: New Sales Tools Look and Feel! Path: Admin>Agent Tools>Sales Tools The Sales Tools section has a new look and feel. Now individual items will have file type specific […]
May 16, 2016

Blogging Best Practices for Real Estate Professionals

Don’t rely on old resources — best practices change. So we’re taking our eBooks to the next level. Check out our latest installment, “Blogging Best Practices for Real Estate Professionals,” for all that you need to know to take over the industry blogosphere.   There’s a widely known adage in Marketing that “content is king.” As trite as this saying may be, the key to any effective marketing campaign is content. Regularly producing new material helps […]
May 10, 2016

5 Types of Video Real Estate Pros Need to Shoot

As informative as your site content may be, text doesn’t always make for the most engaging “on the edge of your seat” collateral.  (For some, reading text heavy content can sometimes be a staring at a page, nodding to stay awake, kind of thing.) Don’t fear though, you can make your site content work a little harder for you by turning some of your written information into video content. As many of us are visual learners, […]
May 6, 2016

Using Google Webmaster Tools to Optimize your Site

Google Analytics helps you see how people are interacting with your site, but that’s only half of the SEO data that you need to make improvements. The other half is getting a better understanding of how search engines view your site. This is where you use Google Webmaster Tools. You’re able to access detailed reports about how well your site is performing on search engines, in the eyes of Google. And, with this information, interpret […]
May 5, 2016

New Platform Features: April

In true Boston Logic fashion, we’ve been continuing to improve our product and want to let you know all about our updates for the month. Virtual Housing Tour Feed Path: Admin > Settings > Feed & SSO Settings > VHT Settings VHT allows agents to augment their listings by adding high quality photos and virtual tours that are above and beyond what is supported by the MLS. If this feed is setup it allows BL […]
May 4, 2016

3 Innovative Companies to Showcase your Listings

Capturing more leads for your brokerage and piquing their interest in your listings can depend on a multitude of marketing factors, including how you showcase your listings. A few photos and a description just isn’t enough. In today’s digital age, there is a ton of great technology out there that can put your listings a head above the rest, and ensure that your site is a potential buyer’s one stop shop for all of their […]