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May 3, 2016

Turning Customers into Brand Advocates

Real Estate is all about relationships. First home, downsizing, moving across the country — you name the reason for buying a home, and you can feel the emotion behind it.  These stories are also the story of your brand. Your agents are helping customers make life changing decisions. A happy customer is an important part of your marketing, as a satisfied customer can be a brand advocate.   With 50% of brand advocates more likely […]
April 27, 2016

Making Sense of your Google Analytics Data

Gain competitive advantage and shoot to the top as a leader in your territory. How? The answer lies in Google’s product suite.  The following is an excerpt of a chapter taken from our latest eBook, “The Marketer’s Guide to Google’s Product Suite.” If you want to know which tools all real estate pros need to know, download the eBook for free! Now, let’s check out the first part of the chapter, all about your Google […]
April 25, 2016
Google desktop advertising changes

Google’s Desktop Advertising is Changing. Here are the Updates you Need to Know

Google’s in the process of making some big changes to the way they display ads to desktop users across their search results pages (for Google.com and Google search partners). If you haven’t already heard, the updates rolling out are sure to have an effect of a number of metrics for advertisers, including CPC bids, impressions, placement results, etc. You can’t escape what’s happening– these changes are effective worldwide, for all ads, regardless of language — […]
April 22, 2016

Go Green with your Marketing

People all over the world, join hands…and go green with your marketing. As it’s earth day, it’s only fitting that we discuss how to reduce our footprint and take our marketing strategies off the streets and online instead! Because who needs paper when you have the whole word at your fingertips, beneath your keyboard. As i’ll mention below…do it for the trees (don’t forget, we need them for oxygen to breathe, clean air, and fundamentally, […]
April 20, 2016

We’re Recruiting! Meet our New Director of Talent Acquisition

For the last few months at Boston Logic, we’ve been searching for the right person to head up our HR/Recruiting department. We hoped to find someone who fit both the role, as well as our company culture. And after sifting through potential candidates, we finally landed on the perfect one. Now, our hopes have not only been met, they’ve been exceeded. Meet Steven Kosakow, our new Director of Talent Acquisition (and check out his intro […]
April 19, 2016

5 Reasons to Market Your Listings with Listing Videos

The following is a guest post from VP of client director at VScreen and listing video expert Donnie Miller. You don’t want to miss the valuable information he’s sharing about video marketing for your listings! Over 4 billion videos are viewed every single day on YouTube. And, on Facebook, there are more than 323 days worth of videos viewed every minute. Pretty impressive; but just what do these numbers mean for real estate marketing? As we continue […]
April 18, 2016

The Marketer’s Guide to Google’s Product Suite

Our latest eBook, ‘The Marketer’s Guide to Google’s Product Suite,’ is out! Check out the excerpt below and get a quick look at what’s inside. (Hint: there’s even more great information that all real estate marketers and pros need to know!)  If you want to read more (and you know you do), download the complete eBook for free! What’s Inside Google rules the search universe, and it’s only natural that it offers some of the […]
April 14, 2016

6 Email Subject Lines that Work

The competition is tough when it comes to standing out in someone’s inbox. How do your subject lines stack up? Anyone who’s dabbled in email marketing knows how frustrating it feels to see low open rates on your emails. You spend your valuable time carefully crafting the perfect message and send it out with all the confidence in the world that it will be received and revered by your beloved contacts. Unfortunately, that’s not always […]
April 12, 2016

Social Media Contests that get you more Likes & Followers

Step up your social media status from average user to full blown master! We’re sharing secrets that all real estate professionals need to know to make a lasting impact on social media. This post comes directly from our newest eBook, ‘Social Media for your Brokerage.’ If you like what you see, download it for free! Getting people to like or follow your page can make or break your social reach. When someone sees that their friend or family member […]