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May 16, 2016

Blogging Best Practices for Real Estate Professionals

Don’t rely on old resources — best practices change. So we’re taking our eBooks to the next level. Check out our latest installment, “Blogging Best Practices for Real Estate Professionals,” for all that you need to know to take over the industry blogosphere.   There’s a widely known adage in Marketing that “content is king.” As trite as this saying may be, the key to any effective marketing campaign is content. Regularly producing new material helps […]
May 10, 2016

5 Types of Video Real Estate Pros Need to Shoot

As informative as your site content may be, text doesn’t always make for the most engaging “on the edge of your seat” collateral.  (For some, reading text heavy content can sometimes be a staring at a page, nodding to stay awake, kind of thing.) Don’t fear though, you can make your site content work a little harder for you by turning some of your written information into video content. As many of us are visual learners, […]
May 6, 2016

Using Google Webmaster Tools to Optimize your Site

Google Analytics helps you see how people are interacting with your site, but that’s only half of the SEO data that you need to make improvements. The other half is getting a better understanding of how search engines view your site. This is where you use Google Webmaster Tools. You’re able to access detailed reports about how well your site is performing on search engines, in the eyes of Google. And, with this information, interpret […]
May 5, 2016

New Platform Features: April

In true Boston Logic fashion, we’ve been continuing to improve our product and want to let you know all about our updates for the month. Virtual Housing Tour Feed Path: Admin > Settings > Feed & SSO Settings > VHT Settings VHT allows agents to augment their listings by adding high quality photos and virtual tours that are above and beyond what is supported by the MLS. If this feed is setup it allows BL […]
May 4, 2016

3 Innovative Companies to Showcase your Listings

Capturing more leads for your brokerage and piquing their interest in your listings can depend on a multitude of marketing factors, including how you showcase your listings. A few photos and a description just isn’t enough. In today’s digital age, there is a ton of great technology out there that can put your listings a head above the rest, and ensure that your site is a potential buyer’s one stop shop for all of their […]
May 3, 2016

Turning Customers into Brand Advocates

Real Estate is all about relationships. First home, downsizing, moving across the country — you name the reason for buying a home, and you can feel the emotion behind it.  These stories are also the story of your brand. Your agents are helping customers make life changing decisions. A happy customer is an important part of your marketing, as a satisfied customer can be a brand advocate.   With 50% of brand advocates more likely […]
April 27, 2016

Making Sense of your Google Analytics Data

Gain competitive advantage and shoot to the top as a leader in your territory. How? The answer lies in Google’s product suite.  The following is an excerpt of a chapter taken from our latest eBook, “The Marketer’s Guide to Google’s Product Suite.” If you want to know which tools all real estate pros need to know, download the eBook for free! Now, let’s check out the first part of the chapter, all about your Google […]
April 25, 2016
Google desktop advertising changes

Google’s Desktop Advertising is Changing. Here are the Updates you Need to Know

Google’s in the process of making some big changes to the way they display ads to desktop users across their search results pages (for Google.com and Google search partners). If you haven’t already heard, the updates rolling out are sure to have an effect of a number of metrics for advertisers, including CPC bids, impressions, placement results, etc. You can’t escape what’s happening– these changes are effective worldwide, for all ads, regardless of language — […]
April 22, 2016

Go Green with your Marketing

People all over the world, join hands…and go green with your marketing. As it’s earth day, it’s only fitting that we discuss how to reduce our footprint and take our marketing strategies off the streets and online instead! Because who needs paper when you have the whole word at your fingertips, beneath your keyboard. As i’ll mention below…do it for the trees (don’t forget, we need them for oxygen to breathe, clean air, and fundamentally, […]