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April 20, 2016

We’re Recruiting! Meet our New Director of Talent Acquisition

For the last few months at Boston Logic, we’ve been searching for the right person to head up our HR/Recruiting department. We hoped to find someone who fit both the role, as well as our company culture. And after sifting through potential candidates, we finally landed on the perfect one. Now, our hopes have not only been met, they’ve been exceeded. Meet Steven Kosakow, our new Director of Talent Acquisition (and check out his intro […]
April 19, 2016

5 Reasons to Market Your Listings with Listing Videos

The following is a guest post from VP of client director at VScreen and listing video expert Donnie Miller. You don’t want to miss the valuable information he’s sharing about video marketing for your listings! Over 4 billion videos are viewed every single day on YouTube. And, on Facebook, there are more than 323 days worth of videos viewed every minute. Pretty impressive; but just what do these numbers mean for real estate marketing? As we continue […]
April 18, 2016

The Marketer’s Guide to Google’s Product Suite

Our latest eBook, ‘The Marketer’s Guide to Google’s Product Suite,’ is out! Check out the excerpt below and get a quick look at what’s inside. (Hint: there’s even more great information that all real estate marketers and pros need to know!)  If you want to read more (and you know you do), download the complete eBook for free! What’s Inside Google rules the search universe, and it’s only natural that it offers some of the […]
April 14, 2016

6 Email Subject Lines that Work

The competition is tough when it comes to standing out in someone’s inbox. How do your subject lines stack up? Anyone who’s dabbled in email marketing knows how frustrating it feels to see low open rates on your emails. You spend your valuable time carefully crafting the perfect message and send it out with all the confidence in the world that it will be received and revered by your beloved contacts. Unfortunately, that’s not always […]
April 12, 2016

Social Media Contests that get you more Likes & Followers

Step up your social media status from average user to full blown master! We’re sharing secrets that all real estate professionals need to know to make a lasting impact on social media. This post comes directly from our newest eBook, ‘Social Media for your Brokerage.’ If you like what you see, download it for free! Getting people to like or follow your page can make or break your social reach. When someone sees that their friend or family member […]
April 11, 2016

3 Ways to Stay Top of Mind with your Clients

Yes, consistent follow up is incredibly important when it comes to giving your leads that little nudge into the customer zone. But once they decide to buy or sell with you, what happens next? Often there is a greater focus on generating new customers than nurturing and retaining existing ones. However, your existing customers have something to offer you that no one else can: referral and repeat business. If they remember you, that is.   […]
April 7, 2016

Why Segmenting your Contacts gets you Better Results

You’re a real estate professional, but that means you’re also a marketer. We know how important marketing automation is to growing a booming real estate business, so we want to share some list segmenting strategies specifically for owners, brokers, agents and marketers. The following is an except from a chapter of our eBook, ‘Real Estate Marketing Automation: Tips and tricks every real estate pro should have in their arsenal.’ If you like this post, download […]
April 6, 2016

10 Game-Changing Marketing Automation Stats

More and more top real estate brokerages are recognizing the value of marketing automation for growing their business, and are investing in the software. Are you using marketing automation software to streamline your efficiency? If you are, hats off to you! But if you’re not so convinced just yet as to why you need to, these 12 stats will do the trick. Adoption & Growth 1. 91% of the most successful users agree that marketing […]
April 5, 2016

7 Email Hacks to Boost your Conversion Rates

In real estate, email marketing is increasingly important to keep in touch and stay top of mind with your leads and customers. However, as people are getting bombarded with more and more emails on a daily basis, they are coming up with smart ways to block the majority of those messages out. Sound familiar? I know for me, it does. Don’t become the white noise in your contacts’ inboxes. We’ve got 7 email hacks for […]