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April 6, 2016

10 Game-Changing Marketing Automation Stats

More and more top real estate brokerages are recognizing the value of marketing automation for growing their business, and are investing in the software. Are you using marketing automation software to streamline your efficiency? If you are, hats off to you! But if you’re not so convinced just yet as to why you need to, these 12 stats will do the trick. Adoption & Growth 1. 91% of the most successful users agree that marketing […]
April 5, 2016

7 Email Hacks to Boost your Conversion Rates

In real estate, email marketing is increasingly important to keep in touch and stay top of mind with your leads and customers. However, as people are getting bombarded with more and more emails on a daily basis, they are coming up with smart ways to block the majority of those messages out. Sound familiar? I know for me, it does. Don’t become the white noise in your contacts’ inboxes. We’ve got 7 email hacks for […]
April 1, 2016

Don’t be Fooled by Crappy Leads

Are you consistently generating high-quality leads? The old way of real estate marketing relies heavily on purchasing lists of leads from sources, and blindly sending out email blasts in hopes that your messages just might stick. Maybe you get a few qualified buyers or sellers this way, maybe not. Usually, it’s the latter. We are seeing less and less of this outdated, outbound marketing strategy as time goes on — these techniques are just simply […]
March 30, 2016

New Platform Features: March

The month of March is coming to a close, so we’re back with another round of platform updates! Here’s what we’ve been working on for you: Plan-O-Matic Integration Path: Admin > Settings > Feed & SSO Settings > PlanOmatic Settings Floor plans and photos will be pulled into exclusive listings, and photos will be pushed out to syndications. To enable, the client can follow the path above and enter their API Key & Feed type, then […]
March 29, 2016

Social Media Image Sizing Cheat Sheet [Infographic]

Are you getting your social media on? In our new eBook, ‘Social Media for your Brokerage‘, we discuss how you can use various social channels to gain the traction your business needs to get noticed and grow.  We want to keep the conversation going and follow up with this social media image size and best practices guide. If you like it, download the companion eBook for even more great social media tips and best practices! Behold, your […]
March 28, 2016

Social Media for Your Brokerage: 4 Steps to a Successful Social Campaign

Last month we came out with our updated Marketing Automation eBook, and now we’re back with a new installment, for all of your social media needs! The following is an excerpt from a chapter of our latest eBook, ‘Social Media for your Brokerage: Tips and strategies all owners, Brokers and Marketers need to know’ If you like this eBook, download it for free! Define your Target Audience The first step to creating a successful social media […]
March 23, 2016

5 Design Resources for the Non-Designer

Design and marketing go hand and hand, and as a real estate professional it’s inevitable that you’ll need to tackle both. If you’re not someone who is all that comfortable with graphic design, taking on the work can be a challenge, especially with all of the advanced products out there that aren’t exactly user-friendly. But don’t worry, you don’t need to be a professional artist to design like one. For all of you self proclaimed […]
March 21, 2016

Lookalike Lists – The Hot New Way to Extend your Reach

Did you know that 81% of consumers conduct online research before deciding to make a purchase? This makes the Internet, and social media sites in particular, some of the most valuable places to reach your potential customers — why not do it with ads? If you are leveraging retargeting, anyone who visits your site can then see your ads across the Web, Facebook, Twitter, or even Linkedin. They receive your ads because they are a part of that retargeting […]
March 16, 2016

How to use Marketing Automation to Grow your Business

Below is an excerpt from a chapter of our latest eBook, ‘Marketing Automation: Tools and tips every real estate pro should have in their arsenal.’ If you like this chapter and want to find out how you can use marketing automation to grow your business, download our eBook. It’s free! Why is Marketing Automation Helpful? A comprehensive marketing automation software gives you the data and information you need to easily create personalized and effective email […]