How many times have you heard the phrase “get your head in the game?” Maybe you’ve heard this from a coach, your boss or even from yourself in a moment when things were just not going as planned. Whatever the case, we know it means it’s time to step it up. So get ready because you’re about to hear this once again – it’s time to get in the game – the referral game that is. What do I mean by “referral game?” Plain and simple, a referral is a recommendation for your service by a credible source. Referrals are the life blood when it comes to sustaining your real estate business. In fact, according to Buffini & Company, 82% of all real estate transactions come from repeat and referral business.
Now the question simply is, how can you boost your referral game to get those new clients and be a top player in the real estate industry. Let’s take a look:
1. Word of Mouth
It may seem old school, but word-of-mouth marketing is still the most effective way to gain referrals. Your database of current and past customers is one of your most valuable assets when it comes to getting those recommendations. In fact, a study conducted by Neilson found that people are 4x more likely to make a transaction when recommended by a friend or family member.
Here are a few ways you can leverage word-of-mouth marketing to gain referrals:
Did you know that, according to BrightLocal, 80% of consumers trust online reviews as much as personal recommendations? Adding testimonials to your site from your past clients can influence new visitors to your site, and returning visitors who have not converted. You can even ask your customers to review you outside of your site to further extend your reach. When potential customers read about the positive experiences you have provided to people much like themselves, they will be more inclined to move forward with your services.
What are some types of testimonials?
3. Inbound Links
Inbound, or referral links, are links back to your website from other sites. Evangelists from third party sites are incredibly powerful assets when it comes to expanding your presence, credibility and growth online. When they include an inbound link on their site or blog, you benefit from referral traffic that would not have existed otherwise.
A few ways to generate more inbound links include:
If you need help getting started building inbound links, HubSpot offers some great, in depth advice.
As a real estate agent, you already have a potential source of new opportunities at your disposal – those coming from referrals from your database contacts, and even other credible websites and professionals. Follow these tips and your referral game will be better than ever.