Engagement is an important part of digital marketing, but it’s the pinnacle of activity you can undertake as a real estate professional. The reason why is that you cannot really outsource engagement. Just as you build relationships with real estate customers for the long term, building a community of people online with whom you are engaged is equally important.
Here’s why engagement is important:
Here’s how to build an engagement process:
Build a list – Seek out members of your customer community who are active in social media, sort your list of people, and focus on the most active or influential. Then:
I think most real estate professionals understand the value of creating content that people share; that’s the “media” in social media. However, the other aspect of social media is “social” – to participate in social media, you have to be engaging. More than simply trying to get people to engage with your content, you have to reach out to people, striking up conversations and being interested in what they have to say. You can pick topics that are also relevant to the real estate business. For example, what transportation hubs are influencing the value of property in a region? You’ll be engaging people online, but you’ll also buffer your own content calendar by listening closely to your community and their needs.
Pick Twitter, Facebook, or blogs, and conduct your engagement solely within that social medium over a six month period. You’ll get more results by focusing your efforts; once you are successful, you can always expand your efforts to include another social medium.
You should be measuring results from your efforts – are you generating more links and traffic, and ultimately, can you measure more leads and conversions from your social media efforts? That said, don’t expect things to happen overnight; once you’ve started to engage, realize that you’ll have to keep up the effort. This sort of digital marketing takes time and isn’t for the faint-hearted, but if you are serious about building a really successful digital marketing business, you own the prospect of building an active, supportive community that will provide links, referrals, and social sharing of your content.
Connect with the Boston Logic real estate social media marketing team to learn more about how you can accelerate your social media efforts for SEO and digital marketing.