It’s no April Fool’s joke. Starting next month, Google will be releasing changes to its search algorithm to include mobile-friendliness as an important ranking factor for search engine results (read full announcement):
“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.”
This Search Engine Land article shares three important actions you can take to prepare for the new Google algorithm change. But the basics are that you need to make sure you have a mobile-friendly website that uses proper indexing and tagging so that it can be properly crawled by Google’s bots, check your page load times, and make sure your content and page designs deliver a good user experience on mobile devices.
For realtors and brokerages that don’t have mobile or responsive designed websites, this is urgent news and a major call to action to upgrade your websites! To learn more about how to catch up with mobile trends and leverage the latest algorithm changes to your advantage, check out the infographic below and then download our real estate mobile e-book to learn more.
Infographic: Mobile Optimize Your Real Estate Site
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