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Lookalike Lists – The Hot New Way to Extend your Reach

lookalikeDid you know that 81% of consumers conduct online research before deciding to make a purchase? This makes the Internet, and social media sites in particular, some of the most valuable places to reach your potential customers — why not do it with ads?

If you are leveraging retargeting, anyone who visits your site can then see your ads across the Web, Facebook, Twitter, or even Linkedin. They receive your ads because they are a part of that retargeting audience — it makes sense. But what about the people who haven’t been to your site? If you think they are way out of your reach, you better think again!

We know that you can deliver your retargeting campaigns to your previous site visitors or contacts by creating and targeting Custom Audience segments. But, did you know you can also target users online who may not be familiar with your brand? This digital marketing magic is achieved through Lookalike Audiences or Lists, also known as Similar Audiences.

Lookaline Audiences are people that you can reach through retargeting, who are similar to your custom lists and are likely to use your business, even though they have not visited your site before.

Lookalike Lists allow you to extend your reach to those users with similar browsing behaviors to your existing site visitors, and present a cost effective way to generate more leads and customers by driving new traffic to your site.

With the rise of social media, the last few years have seen more and more platforms adopting the strategy. To get started creating Lookalike Audience campaigns, you should check out platforms like:

  • Facebook
  • Twitter
  • Linkedin
  • Google Adwords
  • Adroll

The sooner you get started, the better the advantage you will have over your competitors!

Lookalike Lists are the hot new strategy in marketing automation; the practice has opened the floodgates to recruiting site traffic that would not have otherwise been reached. Employing Lookalike Lists as part of your marketing automation strategy can help you get noticed and grow at a higher rate than you imagined.

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Samantha Leonard
Samantha is a Digital Marketing associate at Boston Logic, who works closely with the Marketing and Sales teams to create engaging and valuable content, with the goal of educating leads and guiding them through the buyers journey.
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