This is part one of a three part series. Check back later this week to see part two and three.
To conquer the real estate SEO space, it’s important to stay up-to-date on the latest best practices. Read part one of this three part series of myth-busting tips to learn how to stay ahead of the game:
As the world of SEO has evolved, one of the main casualties has been on-page optimization. In the early days, getting a page to rank for a certain key term was as simple as ensuring that a term or phrase appeared all over the page (i.e. in the H1, H2, body content, meta title, meta description, and meta keywords). However, these days are long gone.
Today, content is king.
On-page keyword ranking is still important but to dominate a search engine, you must go beyond the keyword ranking mindset. You should strive to create valuable, one-of-a-kind content that bases around the term you are looking to rank for in a search engine. And this is just the beginning.
For example, think about how you structure the information about each town that you service on your real estate website. Does each area have a specifically dedicated page? If so, what’s on the page? Perhaps a short paragraph description, a photo, and some listings? A few years ago, this was enough. (i.e. Create a page for “Boston MA real estate”, add some info about Boston, maybe a nice photo of the skyline, and the available listings.)
However, the average homebuyer is more curious these days. They want to know more about an area before they decide to make a move. Think about what you would want to know about an area before buying real estate: is it safe? How is the school system? What about the nightlife? Are there good restaurants nearby?
Therefore, it’s time to step up your neighborhood page game. Check out our Mobile and Desktop Websites Page for an idea of where neighborhood pages stand today.
Check back here on Wednesday for part two of our series on the misconceptions of real estate SEO.