This is part two of our three part series. Check back Friday for the final part.
In the complex world of real estate SEO, tips can be outdated in a week and best practices are constantly changing. Here’s part two of our list of misconceptions that we hear all too often from our clients about real estate SEO.
This is tempting, I know. Buying up a bunch of domain names and redirecting them all to your website. While this may seem very practical because you can capture even more web traffic, this method can be very misleading to users, and, therefore, may result in a penalty from Google.
In fact, many SEO industry leaders suggest that “Google largely devalues links from sites once they are expired or when ownership changes.” Meaning the search engines don’t really care about these domain names you bought – so spend your money elsewhere!
The field of Search Engine Optimization is moving in the direction of a strong user experience being a key focus for your online marketing strategies.
Google strives to create the best experience for their users so that they will continue to use the Google search engine (they are a business, after all!). Therefore, when building pages, writing content, and designing your website structure, think about your visitors. The rest, as they say, will follow.
Instead of focusing on buying out a ton of domains and doing redirects, focus on building up the strength and power of your own singular domain. Build useful web pages, write awesome content, and create a website that users will want to return to again and again.
Click here for part one of our series and check back on Friday for the final installment of our three part series on real estate SEO misconceptions.