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Social Media for Your Brokerage: 4 Steps to a Successful Social Campaign

socialmediaebookcoverimage1Last month we came out with our updated Marketing Automation eBook, and now we’re back with a new installment, for all of your social media needs! The following is an excerpt from a chapter of our latest eBook, ‘Social Media for your Brokerage: Tips and strategies all owners, Brokers and Marketers need to know’ If you like this eBook, download it for free!

Define your Target Audience

The first step to creating a successful social media campaign is to define who you want to reach out to with your specific messaging. When you know whom you want to be targeting, it can help you develop the most valuable content. And, you’ll be able to gather the most accurate metrics from your social media efforts and increase engagement when you are reaching specific audiences rather than random ones.

Set Goals

Before you dive into creating content for your social media campaigns, you should have a clear idea of what you hope to achieve with them. Once your intentions are clear, you can set goals, try to set these based on benchmark data, if you have it. Some of your goals might be to:

  • Increase social shares by N between dates X and X, or by date X
  • Increase site traffic by N between dates X and X
  • Create and share X pieces of content weekly, monthly

and more

Create a Content Calendar

Once your audience is defined and your goals are set, create a content calendar to help you plan and keep track of the content you are posting. A content calendar holds you accountable for your goals and help you set realistic expectations.

When it comes to planning your content, include both your own original posts, as well as posts from industry leaders and influences. This will help you build relationships and gain more followers.

Measure & Adjust Results

As you get your social media campaigns up and running, you want to track and measure the results so that you can adjust your strategy to get the most out of your posts. However, don’t be discouraged if you don’t see results right away; it’s common for social media campaigns to take time to gain momentum.

To read the rest of this chapter and learn more about social media best practices, tips to increase engagement with your business and actionable social media statistics, download our eBook. It’s free! 


Samantha Leonard
Samantha is a Digital Marketing associate at Boston Logic, who works closely with the Marketing and Sales teams to create engaging and valuable content, with the goal of educating leads and guiding them through the buyers journey.