The following is a guest post from VP of client director at VScreen and listing video expert Donnie Miller. You don’t want to miss the valuable information he’s sharing about video marketing for your listings!
Over 4 billion videos are viewed every single day on YouTube. And, on Facebook, there are more than 323 days worth of videos viewed every minute.
Pretty impressive; but just what do these numbers mean for real estate marketing?
As we continue to become more reliant on videos for information gathering, it’s undeniable that video marketing will play a huge part in the consumer’s decision-making process. This is especially true for the real estate industry, where buyers are relying on videos during their quest for the perfect place to call home.
It’s natural to think of home buyers as the ones depending on video listings, but it was discovered recently that 73 percent of all home sellers are more likely to list with an agent who uses video. They understand that buyers are more likely to find and take interest in their home through a Listing Video than they are through simple text or photos.
In addition to attracting more sellers, marketing homes using video gains more exposure for listings. A video listing is 53 times more likely to generate a first-page Google ranking than simply text or photos. In fact, replacing an image with a video has shown to increase ROI by 12.62%, according to Invodo.
Home shoppers are also 41 percent more likely to click-through to your website for a Listing Video. Consumers engage more with video as opposed to static images and using videos in your social media posts can significantly bring more traffic to your website. With 100 million hours of video watched per day on Facebook, what are you waiting for?
But wait, there’s more: consumers are likely to stay on your site six times longer! Video content holds the viewer’s attention more effectively than text. Including Listing Videos gives the viewer a more in depth experience of what the property is actually like before they request a showing. And, video viewers are 1.7 times more likely to buy!
While slideshows do well in representing specifications of a house, videos convey much more information to the viewer about the overall feel of a listing. And, the ability to share videos in just a few clicks, or in some cases a single click, make videos the easier, faster alternative to sharing listings. Bottom line: the sooner you can get exposure for the houses you’re listing, the more likely you are to sell.
There are many advantages to marketing your listings by using Listing Videos, and it’s never been easier. If you’re not already utilizing video on your website, there are several portals out there to help, but Boston Logic has partnered with VScreen to provide the ease and automated service of Listing Videos.