LogicMaps & Yelp: Friday Feature Focus

LogicMaps can interface with Yelp to help your customers decide where to live!

In our last Friday Feature Focus, we discussed town pages & creating custom search boundaries for searches and town pages. This week, we'll be covering our interactive POI mapping tool, powered by Yelp.

In a standard Sequoia search, properties are shown both in search results and on each property's details page on a Google map, thanks to our proprietary LogicMaps tools. Now, you can go one step further and showcase the advantages and amenities of a location and all it has to offer - by using the rich, dynamic data provided by Yelp!

So what does this mean for you?

We can display local business and POI (Point of Interest) information, constantly updated by real users, right alongside the properties you are searching for. So, as new neighborhood establishments open up and close down, or their products and services (and the opinions of their patrons) change, so will the information on your website.

You can watch a demonstration of our Yelp tool for the Sequoia platform in the video below-

If your Sequoia site doesn't already include this great feature, or you want to learn more about Sequoia, contact our sales team today!

Find All About Boston Logic with Our New Video!

Looking for a new way to appeal to potential customers and those real estate brokers or agents looking to invest in new real estate websites or real estate SEO services, Boston Logic's talented Design Team created the following video to enhance the understanding of what we do here at Boston Logic.

Click the image below to watch the video on YouTube, or check out the embedded video on the BostonLogic.com home page!

The following is an excerpt of the video transcript:

Attention Realtors! Are you tired of spending money online without seeing results?

After years in the real estate business, and working with thousands of Realtors, we know that if you’re watching this video, you’ve either tried to leverage the web and haven’t seen the results you need, or you have yet to make an investment online and you know that now is the time.

At Boston Logic, every product and service we offer is designed to help your real estate business grow and succeed by bringing you more customers and more deals.

At the heart of this mission is the Sequoia platform - the most advanced online marketing and lead management software available for the real estate business! Powerful and easy to use, Sequoia saves you time and money, and helps you work less and earn more! Let’s explore just how we do this.

Our experience has taught us that almost every broker and agent wants and needs the same things to succeed online.

Realtors want:

A great looking website
That ranks in search engines
And generates lots of user traffic and high quality leads.
Better lead management and Customer Relationship Management software -
That’s built for the real estate process from first contact to the closing table.

Realtors need:

A highly interactive MLS search which keeps users coming back to your site
Easy to use Social Media tools
Friendly support and training personnel who are only a call away
AND they want all of this to be easy to use and manage.

Watch the full video to find out more about the Boston Logic Sequoia platform, or contact us to schedule a demo of the Sequoia Software to see what the most cutting-edge real estate website software can do for you!

Find Your Hottest Leads FAST with LogicScore

ANNOUNCING a NEW SEQUOIA FEATURE: LogicScore!

We've recently launched a great new feature for the Sequoia platform – LogicScore.

Easily Find Your Hottest Leads with LogicScore

If you, like most Sequoia clients, get a large number of leads from your website, one of the biggest challenges you have at the beginning of the day is figuring out who your hottest leads are – who to contact first!

To help you make that process as easy as possible, we’ve created an algorithm to quantify each lead’s likelihood of becoming a customer and closing a deal.

We measure the quality of each activity the lead performs on your website, with actions such as property searches bearing a comparatively low value, but actions like reaching out to you by way of a contact form or a request for a property showing having a higher value. We then tabulate these results and further add to them the factor of their recent activity. A lead who performs a lot of actions on your site is clearly worth contacting, and the ones who have done so more recently are even more likely to become a satisfied customer.

Our algorithm calculates all of this information and produces a LogicScore based on the likelihood that this lead is going to be a good prospect for you to start working with ASAP. You’ll now notice on each table of leads that there is a new LogicScore column, sorted by default in descending order.

the New LogicScore Component

You can also use our Advanced Lead Search tool to find leads with high scores, so you’ll always be able to reach out to your best prospects first. With the Advanced Lead Search, you can also sort your leads based on a variety of criteria, including; the lead type, their current living arrangements, their desired move date, the assigned agent, the creation date, the date of their last activity, and much more!

Use the Advanced Lead Search for More Search Options

We hope this new tool helps to make the process of converting leads into deals even easier than before, and provides even more insight into how your new leads become your best clients thanks to your Sequoia website!

If you have any questions, please feel free to contact us to learn more.

New Sequoia Features: 4/15/2011

1) Property Details Pages Redesign. We’ve completely redesigned our property details pages – the new look is thoroughly modern and sophisticated, and shows off all of the great new tools available to users of the Sequoia system. Among the many upgrades, any attributes for a listing which are left blank in the MLS description are now hidden, so users only see actual, useful information. We’re now using a unified map tool to display not only search results and property details, but also useful data from our Yelp, Education.com, and Walkscore tools as well.

We’ve also added tools to every listing detail that let you share it on either Facebook or Twitter, and we’ve hidden the Schedule a Showing tool for properties with inactive statuses. In addition, property addresses on listing details now include the unit number by default (if the listing is one) to boost the page’s real estate SEO potential!

2) Type-Ahead Search Technology in Sequoia Back-End. On the back end of your Sequoia site, you now have access to the same type-ahead search technology we recently introduced for locations – only now we’ve added this for lead names as well! Rather than scroll through your long list of leads, you can now select leads for actions like messages, tasks, and events by simply starting to type their name and selecting it from the list of suggestions. This not only makes your life easier, but also makes any pages that used to have these drop-down lists on them load much faster.

Also, our tracking of lead’s Last Active dates now rely on a much broader set of criteria in order to give you as much intelligence as possible on your users. Now this date is updated whenever a lead performs almost any action, regardless of whether they are working with sales or rentals listings. This date also now only tracks activity initiated by leads themselves – agents updating lead info no longer gets tracked for these stats.

Get access to these features and more when you sign up for a real estate website from Sequoia: you will also receive automatic site upgrades and additional features whenever we roll them out.

Contact Boston Logic today to get started!

Make More Money with These Lead Management and Sequoia CRM System Tips!

For those of you utilizing the great Sequoia real estate website platform, here are some helpful tips for using the LogicLeads Real Estate Lead Management and CRM system that will make you more money!

Enter each lead into the system. Regardless of source.
Setup nightly email updates.
Look at the searches your leads have performed, email them some listings and ask if they would like to see any of them.
Create a showing sheet and ask if they’d like to setup a time to see any of these listings.
Schedule tasks to follow up on.

5 Calls in 5 Days

Schedule a task to follow-up with each closed renter for 6 months later to see if they want to rent again (or maybe even buy!)
Ask every renter if they’ve thought about buying.

If "yes"...

Set them up with nightly email updates in the same neighborhood where they want to rent with their buying criteria

Send messages to leads directly from the system

*HINT: Make sure you’ve edited your profile to include a proper email signature!

Search through your lead activity to see who has been using the site and when and follow-up using that intelligence.
Enter each showing and make notes after so you know what each lead needs and / or wants.
Export calendar of events and tasks that you’ve set up.
Use export function to quickly get leads into your Outlook and phone.

Not set up with the best-in-class real estate website software? Contact Boston Logic today to make the investment in your business!

BL Company President to Speak at Upcoming PASS Event

Boston Logic's company founder and president, David Friedman, will be speaking at an upcoming exhibitor breakfast event on Thursday, March 24th, 2011.

The event, "Tools of the Trade", is designed for attendees to learn about current applications used for SEO, PPC, and Social Media. During the event, attendees will hear a brief overview of each participating SEO vendor specialist, and can visit with each vendor for demos and to gain in-depth information on their products. We'll also be talking about our newest and most popular services, The Social Media Accelerator. SEMPO members attend for free, and non-members pay $10.

The event starts at 7:30 AM at Constant Contact’s offices in Waltham:

Reservoir Place
1601 Trapelo Road
Waltham, MA 02451

Here is the itinerary for this great networking opportunity:

7:30 – 8:00 am - Breakfast and networking

8:00 am - Scott Smigler, SEMPO Boston co-chair opening remarks

8:15 am - Vendors presentation to entire room of attendees, including Boston Logic.

9:00 am – 10:00 am - Attendees visit with vendors at the table-tops displays

So if you are interested in the real estate web design and real estate internet marketing services provided by Boston Logic, this event is the perfect opportunity to meet with us to discuss potential ways to leverage SEO best practices for success. Visit the SEMPO Marketing event site for more information.

We hope to see you there!

New Sequoia Feature Launches: 3/7/2011

While the Sequoia real estate website platform already has the best real estate website features available, read up on the latest in Sequoia feature upgrades for your real estate website!

1) MLS rental listings now show in rentals searches. Our RentJuice clients can now show off rental listings from their MLS in rentals searches! Thanks to recent upgrades to the RentJuice API, Sequoia sites with this component enabled will now show users any MLS rentals that match their search criteria in rentals searches. This can be turned on or off at your discretion in your Settings section.

3) Featured Properties Page Company Listings. You can now choose whether your company’s listings automatically show on your Featured Properties page. Controllable in the Settings section of your Sequoia realtor web design, you can now opt to have all of your listings automatically show up here when listed, or not – for those of you who wish to hand-pick only the best listings to feature!

4) XpressDocs Single-Token Login Tool Integration. For those of you who use XpressDocs for your print advertising needs, we’ve integrated their single-token login tool to the back end of your Sequoia realty web design. Simply enter your XpressDocs account info into your Settings section and your brokers and agents will have access to an XpressDocs login button on their Dashboards, allowing them to access this web-based tool without needing to log in twice!

Not a Sequoia client yet, but like what you see? Contact us to get started on your own real estate website design today, and to have access to all the features above and much more!

LogicClassroom Presentation Slides: Email Marketing

Logic classroom: Email marketing with Constant Contact

View more presentations from Boston Logic.

Thanks to all who attended our webinar on email marketing with Constant Contact this Tuesday. We learned about some of the most cutting-edge information about email marketing today: including email marketing challenges today, and some great marketing strategies for 2011 and beyond.

We also took attendees on a tour of Constant Contact email marketing software: we demonstrated how to create an email, and how to utilize Constant Contact's great analytics tools to analyze the success of their real estate email marketing campaigns.

Please stay tuned for our next LogicClassroom on March 8th at 5:00pm, by company president David Friedman!

New Sequoia Website Feature Launches: 2/7/2011

Read up on the latest in Sequoia real estate website features!

We’ve added the ability to create Sidebar Menus and add them to any page! You can now create custom menus in addition to editing the standard system menus such as header and footer menus. When editing or creating a page with our LogicCMS, you will now see a “Sidebar Menus” dropdown for all pages; just pick your custom menu from the list and it will be added to the page. Sidebar menus will be shown above the quick search form in the left sidebar. You can now also choose whether each page can have a quick search form – just check the “Hide Quick Search” box to remove the form. You can add it back at any time by unchecking this box.

We’ve added the ability to create HTML sidebar widgets and add them to any page on your Sequoia site. Sidebar widgets can be any HTML or plain text object you want; images, Flash files, embedded video – the same content you are able to add and edit in our LogicCMS. Sidebar widgets are essentially secondary CMS blocks you can add to the sidebar of your site. You can create as many as you want, and add as many as you want to any page!

We have added a Bing Webmaster Tools to the Settings section of Sequoia; you can now verify your site on Bing by entering your settings and updating your site.

We’ve added the ability to enter your own representative 3-bedroom unit prices, both for sales and rentals, to our Developments component. Simply enter the information on the setup page for any Development and your customers will be able to view the data at any time.

We added Printable Listing Sheets for rentals, which display to the public just like our Printable Listing Sheets for sales. Users of your Sequoia site can now print a formatted details page showing the valuable information about your rental units with the click of a mouse!

We enabled your own exclusive listings to use any listing sheet you want instead of our standard HTML sheets. All you need to do is upload a listing sheet PDF to your exclusive listing on the back end of your Sequoia site, and the “Print Listing Sheet” link shown on the front end will now provide users with your own custom file!

We’ve added ZIP code to the setup form for Town Pages – you can now use our Town Pages component to feature all listings in a given ZIP code!

Thanks to updates to the RentJuice API, Sequoia sites can now search for rentals based on minimum bathrooms as well as minimum bedrooms!

Not a Sequoia client yet? Contact us to get started on your own real estate website design today, and to have access to all the features above and more!

Client Testimonial: Ryan Shilow

We recently launched a new site on our Sequoia real estate solution platform, www.reshilowinc.com. The broker, Ryan Shilow, provided us with a great testimonial for our product, so we thought we'd pass it along!

“I think that this website is revolutionary, and the quality of service is excellent. Upgrading to the Sequoia platform is by far one of the best investments I have ever made for my real estate business, because it is the best system while still keeping it simple. Other competitors try to cater to every real estate niche, where with Sequoia, by keeping the program simple, you allow the realtor to make the niche.

I also love how the CRM is integrated as part of your website. With Sequoia, you have a one-stop-shop, because when you are managing your clients, you are also working on your website. I considered a few other options and quotes from competitors, but I am happy with Boston Logic’s high product quality, and all-in-one package where I didn’t need to build everything from the ground up.

Lastly, my favorite feature of the platform would have to be the 100% MLS integration with my website. This allows my client to be the realtor; they can search properties and get information without the back and forth hassle with getting clients information from MLS. The whole process is more streamlined, and I can also see what my clients are doing and what properties they are looking at. This an excellent system with a great support staff working behind the scenes. Awesome product!”

- Ryan Shilow, Broker for RE Shilow Realty

Contact Boston Logic to get started on your own real estate website!

LogicMaps & Yelp: Friday Feature Focus

If your Sequoia site doesn't already include this great feature, or you want to learn more about Sequoia, contact our sales team today!

Related Links:

Find All About Boston Logic with Our New Video!

Related Links:

Find Your Hottest Leads FAST with LogicScore

ANNOUNCING a NEW SEQUOIA FEATURE: LogicScore!

Related Links:

New Sequoia Features: 4/15/2011

Related Links:

Make More Money with These Lead Management and Sequoia CRM System Tips!

Related Links:

BL Company President to Speak at Upcoming PASS Event

Related Links:

New Sequoia Feature Launches: 3/7/2011

Related Links:

LogicClassroom Presentation Slides: Email Marketing

Related Links:

New Sequoia Website Feature Launches: 2/7/2011

Related Links:

Client Testimonial: Ryan Shilow

Related Links:

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