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2010

For Boston Logic's Agent Sites, we employ the same industry leading technology as found behind our broker web design office sites - in addition to enhance personal real estate online marketing features.

Until now, Boston Logic did not offer a cost-effective solution for Real Estate agents who wanted to have their own personally branded, custom real estate website. Well, so many individual agents asked us to create such a product, that we couldn't say no any longer!

Like our sites for Real Estate Offices, Agent Sites are designed to help you rank in the search engines, leverage social media, produce more traffic, and convert more of that traffic into leads. The difference is ownership - Agent Sites not only work seamlessly with the LogicLeads system of your company's Sequoia site, they can generate their own unique leads which go directly to the agent who owns the site. Aggregating leads from your Agent Site and your office's Sequoia site will increase the amount of business going directly to you.

Of course, Agent Sites have all New Sequoia Features of the best-in-class features that make Sequoia the leading platform in Real Estate agent website design: branded site designs with an unlimited number of pages, advanced lead management, unlimited editable lead capture forms, MLS property search with Google maps, extensive interactive user tools, rental search, and much, much more.

Our websites for Realtors offices consistently produce leads, traffic, and search engine ranking. Positioned at the cutting edge of online marketing and technology, Sequoia sites support next generation marketing campaigns, work seamlessly with social media sites like Facebook, Twitter, and LinkedIn, and give offices the edge over their competition. Now individual agents can tap into the power of the best software platform in the industry - by using Sequoia Agent Sites.

Explore the power of your personal brand and the unlimited lead generation potential the web has to offer. To find out more about Agent Sites and the Sequoia platform: web design for realtors, contact Boston Logic today.

Realtors Now Looking to the Web for an Edge

In an article by Jennifer LeClaire of the Boston Business journal, real estate brokers are relying more and more on online marketing in this current market. Email marketing alone was hailed as a vital component of realtor internet marketing, as is an extremely effective way to engage and communicate with existing customers and future prospects - and has led the way in taking real estate services to the next level.

ConstantContact has recently conducted a survey in which nearly 60% of respondents indicated that they currently use real estate web sites and email marketing to drive more potential customers to their businesses. Now, more than ever, it is important for real estate agents and brokers to establish effective means to build and maintain strong customer relationships. And with the right website and online marketing campaign, more contacts = more leads = more closings.

But simply having a web site is not enough - you have to advertise it to gain drive traffic to your site to get leads. And furthermore, you must understand where your traffic is coming from so that you can narrow the focus of your advertising efforts. When executed and maintained correctly, as much as 50% of your business can come through your website. And if maintained and tended to consistently correctly over time, you will see a growth in business. The National Association of Realtor data states that more than 80% of home buyers will start their property search online, and 70% will then work with the agent that contacts them first.

Blogs are also a key tool for real estate businesses, and they are great resources for search engines to crawl for relevant search content. After time, blogs can attract much organic search engine traffic because of their keyword-rich content. So your real estate internet presence can make the effectiveness of print ads or billboards a thing of the past - as long as you work consistently on your website, blog, and email marketing campaigns, customers will find you.

The Importance of Websites for Realtors

A few years ago, it was difficult for Real Estate agents to acquire leads. With the constant utilization of the internet, this has become much easier for realtors. The vast majority of clients are now seeking homes by turning to the internet as their first means of search.

However, this is not to say that hard work isn't involved with this process. True, there is potentially no limit to how big your business can grow online - but it is up to each realtor and real estate broker to put in the effort. It is up to you how far you want to stretch, how much money you want to spend, and how much time and effort you are willing to invest in your website.

Without a functioning, aesthetically pleasing web presence (or without a web presence at all), your realty company risks becoming obsolete: customers and leads trust agencies with good websites. The fact is that your brick and mortar office is no longer your biggest sign of significance, it's your real estate office website.

Consider a new website or website makeover as an investment in the success of your real estate brokerage. Sequoia Real Estate Solutions provides a high-quality, customized website option for you at a great price. Click here to read more about how you can market your real estate brokerage - and all the advantages and features that go along with it!

New Site Launched: MyBostonApartment.com: 4/17/2010

MyBostonApartment.com launches new site on Boston Logic's Sequoia Platform.

MyBostonApartment.com, a division of Boston Realty Advisors, came to Boston Logic in need of an upgrade, both functionally and cosmetically. Our expert design staff updated their existing design, making it more fluid and focused on the user experience. We built the new site on our Sequoia platform, improving usability and providing the brokers and agents at MyBostonApartment.com with a more powerful set of tools.

The Sequoia platform represents the best real estate website platform available. This cutting edge system integrates the most advanced real estate website features, enabling online marketing campaigns including search engine optimization, email marketing, social media and paid placement. Integrating user management, content management, IDX property search, interactive user tools, lead management, deal tracking, blogging, live chat, and much, much more, the Sequoia platform serves as the foundation for the most advanced real estate websites in the industry.

Since upgrading to Sequoia, MyBostonApartment.com has already seen a significant increase in lead generation. The advanced user tools and easy-to-navigate interface Boston Logic designed are paying off for MyBostonApartment.com in record time. Contact us today to see how the Sequoia platform, coupled with our cutting-edge designs, can take your real estate business to the next level and beyond.

MyBostonApartment.com is a division of Boston Realty Advisors, dedicated to apartment and condo rentals in the Boston area.

Agent Websites Now Available on the Sequoia Platform! 7/16/2010

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Realtors Now Looking to the Web for an Edge

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The Importance of Websites for Realtors

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New Site Launched: MyBostonApartment.com: 4/17/2010

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