Inbound Lead API Launched!

Client Listing on Boston.com

Boston Logic is proud to announce the launch of ourlong-anticipated Inbound Lead API for the Sequoia platform! This tool allows outside lead sources such as Boston.com to directly funnel leads into your Sequoia custom real estate website, increasing your lead volume and maximizing the value of your other online marketing efforts. We’ve already begun working with Boston.com to connect our clients’ websites with theirs – Jack Conway and the Warren Residential Group were among the first to take advantage of this powerful new lead generation vehicle.

Lead Tracked on Sequoia Back End

How Does It Work?
Websites like Boston.com which feature potential lead generation tools - like the ability to contact agents via email - inherently have the ability to create leads in your Sequoia CRM system. Here’s how. When a potential lead looks at one of your listings on a website like Boston.com, they typically have the ability to contact your agents through some type of simple form. These forms by themselves usually just send an email to your company’s general email address, but when integrated with the Sequoia Inbound Lead API, they take on a whole new life as portals to your lead management accounts. Leads that submit inquiries on outside sites integrated with the API get automatically created in your Sequoia site, complete with contact information, tracking information that shows what property the lead is interested in as well as which website created the lead via API, and more. By monitoring leads created through the API, you can precisely track the effectiveness of your other online marketing efforts. This can help you hone your campaigns while delivering more and more leads directly into your Sequoia CRM system where they belong!

The days of hand-entering leads from myriad web sources can be over as soon as your other web marketing providers link up with the Sequoia Inbound Lead API. We’re happy to work with any vendor you market your listings through, and can provide any technical support they need to get your Sequoia site connected with theirs. We can’t stress enough the value this tool can provide to your agents and your office staff. If you want to find out more about how our new Inbound Lead API can put more leads in your pipeline – automatically! – please contact us today.

New Sequoia Real Estate Website Launch: Phoenix Realty!

Phoenix Realty Group had Boston Logic build a custom website for their real estate business several years ago, and has worked with us ever since to help build their presence online through real estate SEO. In order to take advantage of all of the cutting edge tools we've created since, Phoenix Realty Group recently opted to transfer their existing design theme to the Sequoia platform.

"It was a pleasure working with Boston Logic. They did a great job of listening to my needs and building my site to perfectly suit my business." - Ken Glass, Principal

Working with Boston Logic over several years, Phoenix Realty Group first built a fully customized website, and also took advantage of our LogicRentals rental inventory management system. Realizing that the Sequoia platform offers not only the best suite of tools available today, but that that toolset continues to grow constantly, Phoenix Realty Group recently moved their existing design to the Sequoia platform. In addition, they are also now using the RentJuice system, fully integrated with Sequoia to offer rental agencies a managed listing database solution.

Our Mimic Theme design option lets you keep the look and feel of your site intact, while moving onto the best software platform in the real estate industry. For Phoenix Realty Group, this was an obvious choice. The process is smooth and painless, and can typically be accomplished in very little time.

Phoenix Realty Group is a sales, leasing, and property management firm with offices in Allston and Brookline. Their rental-friendly website is easy-to-use and easy on the eyes, featuring key features such as a custom graphical map search interface which allows users to easily find their next great apartment.

Learn more about the Sequoia platform and our various design options - Contact a member of the Boston Logic sales team today at 617-266-9166!

New Video About the Sequoia Platform!

There's no doubt that the Sequoia platform encompasses the most cutting-edge real estate website software available on the market. But how is this done? What features are available on a Sequoia website? How does Sequoia help you succeed in your real estate business?

We've put together a great real estate website video that breaks down exactly what it takes to make your real estate online marketing campaign to be successful. Click the image to view the video, or visit the Boston Logic YouTube page.

First, you need to drive traffic to your website. To do this, the Sequoia platform helps your site rank higher in search engines for highly applicable search terms. The platform also helps you leverage social media websites like Twitter, Facebook, and Linkedin. All of this is tracked using state of the art Analytics so that you can hone your campaign based on performance and actual usage statistics.

Next, when users arrive at your site, they should intuitively know where to click, and they should be able to quickly find what they came looking for. For example, many users on real estate websites arrive and want to immediately search for their perfect home. Once they’ve found what they want, or feel like they’re getting close, we want to compel them to provide their contact information. This is when the visitor converts from an anonymous user into a lead.
Throughout the user experience, prominent calls to action give easy access to tools which allow your customers to contact an agent, schedule a showing, save a favorite property, take notes on listings to help organize their search – even share a listing by broadcasting it to social media sites or emailing it to a friend.

How Can Sequoia Help?

The Sequoia Platform educates your clients by showing them the complete MLS listing. In addition, we’ve integrated the Sequoia platform with Yelp!, Walkscore, Education.com, Google Maps, Zillow, and myriad other data resources to provide relevant information about the town or neighborhood where your customers are looking to buy or rent. All of these tools help educate the user and ensure that your website becomes the foundation of their search for a new home.

Now that you have generated lots of leads and your site has become the foundation of their online home search, you’re going to need tools to incubate those leads until they’re ready to buy or rent. Not all leads are ready to close at the moment when you first identify them. So, we’ve built extensive functionality designed to maximize the ease of workflow and help you manage your pipeline.
We’ve also automated many of the tasks that you perform most often. The Sequoia system makes it quick and easy to create and print listing sheets, communicate with clients, schedule and coordinate showings, print showing sheets, search your MLS or rental database, send listing updates, follow up, and never forget a task.

While you’re at it, you’re going to want a record of your communication with each client. The Sequoia platform helps you precisely track your website’s user activity. You’ll know exactly what your clients are doing on your site, including how often they’re coming back, what they are searching for, homes they’re looking at, which listings they liked the most, and much more. All of this data will help you serve your customers better and close more deals!

When it’s time to put in an offer, the Sequoia platform helps you stay organized with our deal tracker component and virtual documents feature, making the process an organized procedure, rather than a mess of paperwork and tasks to juggle.
By facilitating this process, Sequoia makes your real estate online marketing campaign successful while making you more efficient! The Sequoia platform even helps you sign new seller clients by making your listings look great and maximizing the exposure of those listings on sites like Facebook, Trulia, and Zillow.

To learn more about Boston Logic, and how we can help you achieve results online, please give us a call or contact us for a demonstration.

Warren Residential New Real Estate Site Launch!

The Warren Residential Group has been a Boston Logic customer for many years, and their custom website brought them much success in that time. Looking to build on that success with an eye to the future, the Warren Residential Group recently opted to transfer their existing design theme to the Sequoia platform.

The Warren Residential Group's successful Newbury Street real estate brokerage is a perfect example of how leveraging your Web presence can grow your business exponentially. Working with Boston Logic over several years, the Warren Residential Group first built a fully customized real estate website, taking advantage of every tool available at the time. Realizing that the Sequoia platform offers not only the best suite of tools available today, but that that toolset continues to grow constantly, Warren recently moved their highly acclaimed design (also by Boston Logic!) to the Sequoia platform.

Our Mimic Theme design option lets you keep your aesthetic, emotional, and financial investment in the look and feel of your site intact, while moving onto the best software platform in the real estate industry. The Warren Residential Group constantly receives amazing positive feedback on the look of their website, so this was an obvious choice for them.

We can talk at length about the power of the Sequoia platform and how it can benefit your business, but this testimonial from The Warren Residential Group sums it up nicely:

"Boston Logic has been a huge part of my company's success. Their technology and design have helped move Warrenre.com to the top of search engine rankings and convert visitors to customers. But, most importantly, they have acted as a part of my team just as if they worked directly for me. They don't just build websites, they help build businesses." - Nick Warren, Broker

The Warren Residential Group is one of Boston's leading full service real estate agencies. Located in the Back Bay, they focus on luxury residential properties in the Boston area and beyond, and their focus on technology and customer service consistently earn them rave reviews from their clients.

Learn more about the Sequoia platform and our various design options - Contact a member of the Boston Logic sales team today at 617-266-9166!

New Sequoia Site Launch: Gibson Sotheby’s International Realty

Boston Logic is excited to announce the launch of yet another Sequoia platform website built with our Custom Design Theme option: Gibson Sotheby’s International Realty. Gibson Sotheby’s is a top-shelf brand, and only the best would suffice for their new website. Boston Logic’s Sequoia platform along with our Sequoia Custom Design Theme option was the only sensible choice. Every Sequoia platform real estate website comes with myriad tools built from the ground up to make your life easier, get more leads, and close more deals. Only a select few, however, get the royal treatment a Custom Theme affords.

The global elements of the website such as the fonts, headers, and footers are all customized to suit client needs and wants. The layout of the home page is tailored specifically to the client and their brand through an extensive creative process managed and executed by the best team in the business. And every interior page of the site, from luxury development pages to agent profiles to Town Pages, are customized to give the ultimate in flexibility and brand identity to the Custom Website Theme client. Truly the offering of choice for the most discerning real estate website clients, this design option allows you to make your online presence stand proud from the pack in a way only the services of Boston Logic’s expert design staff can deliver.

Gibson Sotheby's Agents Can also get their own Real Estate Agent Site!

Additionally, Gibson Sotheby’s has engaged Boston Logic in an ongoing Search Engine Optimization plan designed specifically to draw quality, targeted leads to the new Gibson Sotheby’s website. Our campaigns are based on results-accountable, tightly managed, and skillfully executed techniques which have proven time and time again to boost our clients’ online marketing and lead generation programs predictably and with fantastic results. Coupled with the outstanding design and superior usability of the new Gibson Sotheby’s site, our SEO campaign is sure to produce the results that continue to bring clients like Gibson Sotheby’s Realty to Boston Logic in order to power their online marketing to the next level and beyond.

Gibson Sotheby’s International Realty offices are independently owned and operated franchises of the Sotheby’s International Realty brand, one of the most recognized and respected worldwide. Boston Logic is proud to add them to our client roster. Visit them to find the home of your dreams, rent one of their outstanding luxury properties, or simply admire their stunning new website!

Interested in learning more about the Sequoia real estate website platform, or to discuss your Custom Theme options? Contact us today!

New Site Launch and New MLS Service Integrated!

RE/MAX By The Bay needed more than just another website. The leader in sales in their market, their online presence was in need of an update - and rather than simply keep pace with their competitors, they opted to take their real estate website to the next level with a custom design theme for the Sequoia platform!

RE/MAX By The Bay had been through several Web vendors with varying degrees of success, and knew that they needed to work with the best firm in the business in order to get the results they needed. Boston Logic, the clear leader in real estate software and online marketing for the real estate industry, was a natural choice. Working through several rounds of revision, we created a fully customized look and feel for their new website, www.homesinmaine.com.

With easy-to-use navigation and a fresh, clean look, RE/MAX By The Bay's new website is a perfect representation of the new direction of their online presence. In addition, the Sequoia platform offers their agents and brokers more functionality than ever before, simplifying the process of lead management and customer acquisition so that agents can focus on doing their jobs more effectively.

Creating a custom design theme for your real estate website truly lets you stand out among your competitors. Since RE/MAX By The Bay is already at the top of their market, their website needed to reflect this level of commitment to their clients and true competitive edge. A custom design theme on the Sequoia platform gave them all of that and more.

In order to serve RE/MAX By The Bay and other Maine real estate firms, we've recently integrated MREIS, the Maine multiple listing service, with the Sequoia platform. From the southern shores of Rhode Island all the way up to Canada, we've got you covered - serving every major MLS in between!

Another Boston Logic innovation allows RE/MAX By The Bay agents to maintain their own unique and functional websites, previously impossible due to an MREIS rule. We've built a custom search code generator for the Sequoia platform which lets each agent create their own search tool for use on their personal website. This lets individual agents unlock the power of their personal brand on the Web, marketing their exclusive listings as well as giving their customers the power to search for their new home as they see fit.

RE/MAX By The Bay is Maine's top producing real estate brokerage by sales volume. Founded in 1995, they have consistently ranked at the top of all Real Estate companies servicing the Portland Board of Realtors service area.

Contact a member of the Boston Logic sales team today at 617-266-9166 to learn more about how you can invest in the most cutting edge real estate website technology on the market today!

New Site Launch: Cabot & Company

Cabot & Company has been a Boston Logic client for several years. In search of more quality leads and better lead management and CRM tools, Cabot & Company upgraded to the Sequoia platform. Cabot chose to keep their existing design theme, but take the power of their web presence to the next level!

Cabot & Company wanted to give their agents the best tools in the business, as well as maximize their search engine ranking potential. With an existing design theme by Boston Logic, Cabot & Company chose a Mimic Theme for the Sequoia platform - letting them keep their unique look and feel while upgrading all of the functionality "under the hood" of their website.

Cabot and Company New Site Launch!

Choosing a mimic theme allows you to keep your existing design while upgrading the functional aspects of your website, as well as the potential for higher search engine rankings. This is a great option for anyone who wants to preserve their look and feel, while generating more leads on the web and working with the best tools in the industry!

Moving to Sequoia gives Cabot access to vastly more powerful tools, such as our recently launched CRM functionality, Sequoia's new lead management system, our easy-to-use LogicCMS, our proprietary content management system, which now features sidebar menus and HTML widgets, and of course the huge Search Engine Optimization potential built into every feature of the platform. Our sites are designed not just to help you manage your leads and workflow, but to get you more leads in the first place!

Contact the Boston Logic sales team today at 617-266-9166 to learn more about the Sequoia platform and our various design options.

Cabot & Company represents residential buyers and renters in Boston's premiere Back Bay and Beacon Hill neighborhoods and beyond.

New Sequoia Feature Launches: 3/7/2011

While the Sequoia real estate website platform already has the best real estate website features available, read up on the latest in Sequoia feature upgrades for your real estate website!

1) MLS rental listings now show in rentals searches. Our RentJuice clients can now show off rental listings from their MLS in rentals searches! Thanks to recent upgrades to the RentJuice API, Sequoia sites with this component enabled will now show users any MLS rentals that match their search criteria in rentals searches. This can be turned on or off at your discretion in your Settings section.

3) Featured Properties Page Company Listings. You can now choose whether your company’s listings automatically show on your Featured Properties page. Controllable in the Settings section of your Sequoia realtor web design, you can now opt to have all of your listings automatically show up here when listed, or not – for those of you who wish to hand-pick only the best listings to feature!

4) XpressDocs Single-Token Login Tool Integration. For those of you who use XpressDocs for your print advertising needs, we’ve integrated their single-token login tool to the back end of your Sequoia realty web design. Simply enter your XpressDocs account info into your Settings section and your brokers and agents will have access to an XpressDocs login button on their Dashboards, allowing them to access this web-based tool without needing to log in twice!

Not a Sequoia client yet, but like what you see? Contact us to get started on your own real estate website design today, and to have access to all the features above and much more!

New Sequoia Site Feature Launches: 2/21/2011

1) Added MailChimp Account Service. We’ve added settings to pass your leads into another useful email marketing service – MailChimp. Just like the settings for iContact and Constant Contact, all you need to do is enter your account settings in order to start getting new leads in your MailChimp lists anytime they sign up for emails from your company on your Sequoia site. Please contact us for details on how to set this great new feature up!

2) CMS Format / Character Validation. CMS pages have been the beneficiary great new upgrade aimed at improving both the ease of creating pages and the SEO potential of the page itself. We’ve now instituted proper format and character validation for URL paths – only valid paths beginning with a ‘/’ and containing proper characters are allowed. This helps to make creating new pages easier, and also boosts SEO by disallowing characters that can hinder your rankings.

3) Display your Logo in your real estate website's footer. We’ve added a new option for showing a footer logo – if you want to display the logo you show in your header at the bottom of every page, or want to show a different logo (great for agent sites that need to display their brokerage’s logo but want to personalize their site further) you can now do so with ease. Just upload the logo to your Sequoia site’s Settings section and the logo will appear in the footer of every page of your realtor web design site!

4) New MLS Integration: MREIS and MRIS. We’ve recently integrated two new MLS services with the Sequoia platform! We’re now serving all of Maine with the integration of MREIS, and thanks to integrating MRIS, one of the nation’s largest MLS service providers, we are now also covering Virginia, Pennsylvania, Maryland, and Washington, D.C. in our property web design services! We’re excited to welcome new clients in these areas and look forward to continued growth into new markets!

A "Guarantee" that's Worth it's Weight in Dirt

I'm honestly astounded.

I know that we offer high quality products and services for the real estate vertical and I'm proud to say we're firmly the very best, but I'm astonished at just how low some of our "competitors" set the bar.

" We guarantee 60 visitors within the first two calendar months or it's free! "

This is the "guarantee" that z57 has right on their home page! I'd be embarrassed to put this sentence on this site or on BostonLogic.com. Down right embarrassed!

If you're reading this and you're a real estate website beginner, I'll explain in the next paragraph. If you're an educated web marketer or, really, have spent any time looking at online marketing traffic reports, you've probably already concluded just how poor z57's sites must be.

For the novices out there - nothing to be ashamed of - here's a reality check:

A website that sees just 1 visit/day is almost useless! Most of the real estate websites we launch start seeing 5 or 10 times this traffic within days.

Like selling a car and saying it will run 5 miles

Would You Trust This Guy?

z57 is, in effect, guaranteeing that they'll provide next to nothing. This is like selling a car and guaranteeing that it'll drive 5 miles. No thank you.

Here's what really gets my goat; These folks are praying on the lack of education that most of their potential customers possess. I think that's just plain dishonest. I couldn't do it and I don't think anyone who has ever worked at Boston Logic would ever stoop to this level.

Instead, we have 3 blogs working to educate our current and potential clients. We hold a free LogicClassroom every month. AND we'll honestly answer any question you might have and base those answers on web best practices.

If this blog post reads like a rant, well, it is. I hope it was illuminating, if not entertaining.

Inbound Lead API Launched!

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New Sequoia Real Estate Website Launch: Phoenix Realty!

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New Video About the Sequoia Platform!

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Warren Residential New Real Estate Site Launch!

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New Sequoia Site Launch: Gibson Sotheby’s International Realty

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New Site Launch and New MLS Service Integrated!

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New Site Launch: Cabot & Company

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New Sequoia Feature Launches: 3/7/2011

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New Sequoia Site Feature Launches: 2/21/2011

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A "Guarantee" that's Worth it's Weight in Dirt

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