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April 25, 2016
Google desktop advertising changes

Google’s Desktop Advertising is Changing. Here are the Updates you Need to Know

Google’s in the process of making some big changes to the way they display ads to desktop users across their search results pages (for and Google search partners). If you haven’t already heard, the updates rolling out are sure to have an effect of a number of metrics for advertisers, including CPC bids, impressions, placement results, etc. You can’t escape what’s happening– these changes are effective worldwide, for all ads, regardless of language — […]